National atlas of fishing activities and coastal communities
The proposal addresses a number of specific needs, as expressed in the FRDC research and development plan:
- Effects of fishing activities on fish and their ecosystems (Program 1, Strategy 3) - information on the spatial distribution and intensity of catch of species and effort is fundamental to assessing the effects of fishing on the environment. It is also very useful in assessment of individual stocks.
- Access to fisheries resources (Program 1, Strategy 8) - the distribution and value of fishing, as well as the potential social and economic impacts, is a vital consideration in multiple use planning (eg. Marine Protected Area planning).
- Fisheries and ecosystems management (Program 1, Strategy 10) - the proposal would make a significant contribution to ecosystem based and multiple use planning under the Regional Marine Planning process.
- Economic and social values of the industry and its impacts (Program 2, Strategy 2) - the proposal specifically aims to investigate socio-economic aspects of fisheries and connect these to marine resources. This will also assist in fulfilling ESD requirements.
- Community education (Program 3, Strategy 4) - the two major outputs (paper and web) will be widely available and comprise a valuable information resource for all Australians.
A tight schedule has been set for the development of Regional Marine Plans across Australia. Planning will require detailed information on the nature and extent of marine fishing activities. Nowhere has this information been drawn together to provide a body of data for use in regional marine planning. To ensure that the interests of the fishing industry are appropriately represented in the planning process it is important that accurate information is presented in a form that will be useful.
Similarly, the socio-economic nature of coastal communities and their degree of dependence on marine fisheries resources is poorly understood. The proposed research will provide a basis for identifying the social impacts of proposed changes to fisheries management arrangement and developing strategies for appropriate government interventions to reduce adverse impacts.
Final report
Project products
Community perceptions of fishing: implications for industry image, marketing and sustainability
Final report
(survey percentages were 58% of males and 29% of females participating over the year prior to the survey). Very few members of either the focus groups or telephone sample (collectively referred to as ‘respondents’) had direct experience with the commercial wild-catch sector or traditional fishing, but many focus group members knew about or had visited local aquaculture ventures. Respondents generally viewed recreational and traditional fishing and aquaculture positively, but not commercial wild-catch fishing. The telephone sample rated the sustainability of the different sectors in the order wild-catch (25% said it was sustainable); recreational (56%); traditional (64%), and aquaculture (77%). Respondents’ most important source of information about the industry was the mass media, particularly television. Recreational fishers relied more on books, magazines and fishing clubs than non-recreational fishers. Government and industry were very minor sources of information for most respondents and were not viewed as highly credible sources. Poor perceptions of the wild-catch sector suggest that much mass media information about this sector is negative, and there could be advantages in industry taking a more proactive media stance and trying to achieve better coverage of ‘good news’ stories.
‘interested’), providing encouragement to those working to improve public understanding and knowledge of the industry. However, like similar surveys, the study concludes that unless they have a special interest, members of the public are unlikely to actively seek information about the industry nor to make much use of the sources they regard as most credible. Specific options for addressing poor public perceptions of the wild-catch sector include developing media campaigns in consultation with professional communicators; enlisting the support of media personalities to deliver messages; developing and disseminating popular material giving basic facts and figures about the sector and making it available in locations the public regularly uses; supporting production of television documentaries that provide a balanced perspective on wild-catch fishing and its contributions; and developing more integrated fisheries websites, preferably managed and maintained by community-based organisations that the public regards as credible. The industry could also develop more ‘on the wharf’ links to the public, for example by establishing fishing industry information sources within commercial precincts.