132 results

People development program: strategic media training for the Australian seafood industry (industry attendance costs)

Project number: 2011-409.20
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Patrick Hone
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 29 Jan 2012 - 30 Apr 2013
Contact:
FRDC

Need

From our industry consultation, FULLER understands that the Fisheries R&D Corporation coordinates a range of leadership courses each year that are designed to enhance the capabilities of mainly younger people.

Some of these courses include a basic media training component, however this is not delivered in a targeted or strategic manner, and there is no additional strategic communications follow-up training.

Any industry requires strong leadership in order to create positive change and to sustain itself in the face of competing environmental, commercial and political pressures.

FULLER believes that outstanding verbal, written and visual communication is critical to the successful leadership and management of any organization, and that the foundation of good communication is an agreed plan.

From our experience media training is more successful if trainees are told “what” to communicate, before they are taught “how” to communicate.

Therefore, while the tender brief calls for a short term solution – media training of industry leaders – it is our recommendation that this People Development Program should start with the development of a strategic communication plan.

This consultative process will help the industry better understand its key communication challenges and opportunities, the messaging it needs to communicate, and the key stakeholders it needs to engage. It will also suggest a wider range of communication tactics than just media – a necessity in this rapidly changing communication landscape (eg web, social media, video, SMS).

On completion of the plan, the subsequent training delivery will be able to introduce these current and future leaders to the big issues facing the industry, the consistent messaging that needs to be employed as well as contemporary public relations tools, including media engagement.

This will create a new breed of professional, proactive seafood leaders who will have a positive and lasting impact on the industry.

Objectives

1. Creation of a key influencer group of current and future leaders representing every aspect of industry (regional, territory, national) who will create the communication agenda.
2. Convening a strategic communications planning workshop with the key influencer group which will consider the industry’s key communication challenges and opportunities.
3. Development of a strategic communications plan to improve public perception of the industry and its engagement with national opinion makers and other economic sectors. The strategy will identify: Target audiences: who are the seafood industry’s key influencers and stakeholders? - Key Messaging: current and future challenges and how they will be addressed
positives of Australian seafood industry
negatives of Australian seafood industry. - Key Spokespeople: a primary and secondary leader in each state and territory. - Communication tactics: how will the seafood industry communicate with its stakeholders?
4. Development of an education program that will train industry representatives about contemporary strategic communication - how to do it and why it needs to happen - utilising the latest communications techniques including media.
5. Identification of seafood industry leaders/spokespeople in each state and territory in Australia who will undertake training.
6. Delivery of strategic communication and media training to key industry stakeholders at locations around Australia (at least five locations eg SA, VIC, NSW, TAS, WA). The training will equip current and future industry spokespeople with communication skills that will help them perform their responsibilities as leaders including: - the key messages required to communicate current and future challenges of the industry and how they might be addressed
- contemporary communication tactics that can help build healthy relationships with key stakeholders and build trust with the general public
- professional presentation and media skills (how to conduct a professional presentation and how to conduct a media interview including how to perform during a crisis)
- internal communication skills to build a positive and proactive culture among the membership of peak industry organisations.
7. Development of an annual “update” program of communication education and activity that leverages and connects existing leadership and communication activities (e.g. the creation of a communications workshop at existing annual conferences.)

RFIDS: implications of climate change for recreational fishers and the recreational fishing industry

Project number: 2011-037
Project Status:
Completed
Budget expenditure: $90,000.00
Principal Investigator: Colin Creighton AM
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 30 Apr 2011 - 29 Sep 2011
Contact:
FRDC

Need

Climate change is manifesting in marine environments. Additional to climate variability there is documented shifts in ocean currents - temperature, behaviour and spatial impact. Biotic indications eg species changes in abundance and range suggest impacts are at a level greater than for terrestrial ecosystems and uses. Coupled with this is the common property nature of fisheries resources. Management imperatives are already upon Government and all key sectors - conservation, commercial and recreational fishery management and aquaculture.

The first two challenges are to -
a) smartly adapt to biotic changes and variations in abundance
b) foster a more flexible and responsive approach to marine management.

Climate change is a political issue - the public policy issue that has been most incompetently dealt with by Australia's political leaders. Community understanding of the complexities of climate change and how Australia should respond is varied with multiple areas for confusion and misunderstanding. Additionally, those promoting a mitigation response have been alarmist in their predictions - well beyond the science evidence.
With this confusion as to the implications of climate change and options for adaptation and mitigation strategies, informed debate is extremely difficult. The recreational fishing sector is no different to the wider community.

Given the economic and social importance of recreational fishing in Australia, there is a national need and strong regional demand for strategies and adaptation activities and management systems that respond wisely to climate change.

The second two challenges are to:
c) ensure accurate information on climate change information is available and is placed in context with other aspects such as habitat loss and water quality
d) foster knowledge and adaptation strategies from within the recreational fishing sector so that the sector can play its role in advocacy and public policy development.

Objectives

1. Through case studies of vulnerable species in each of the three regions this project will explore and propose activities and strategies such as improved fisheries management measures which could be adopted to assist agencies, recreational fishers and the recreational fishing industry adapt and deal with climate change impacts
2. Explore climate change adaptation responses and move towards regional arrangements that foster a more flexible and responsive approach to recreational fisheries and fisher needs.
3. Identify high priority mitigation opportunities so that the recreational fishing sector can contribute to the global issue of reducing greenhouse gas emissions

Final report

ISBN: 978-0-9752219-9-0
Author: Colin Creighton

Extension and Adoption - E-Fishing Conference

Project number: 2010-308.20
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Peter Horvat
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 1 Feb 2010 - 29 Jun 2010
Contact:
FRDC

Need

Energy is currently a major issue for the Fishing Industry and an area in which the FRDC has focused in the past five years. FRDC has developed a good international network to share research outcomes the issue of energy, fuel and improving boat efficiency.

On 20 May 2010, the first major international conference on energy and fishing will be held in Spain. E-Fishing 2010 is the first of a series of biannual conferences devoted to the study of energy efficiency in the fishing world. This symposium aims to be a forum where experts will present the latest advances in research and development aimed at improving the energy efficiency of fishing vessels and systems.

It is important that the informaiton form this conference is extended and made available for the fishing industry in Australia.

Objectives

1. Extension of research presented at the E-fishing conference on "energy" related issues relevant to the fishing industry

Extension and Adoption - E-Fishing Conference

Project number: 2010-308
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Peter Horvat
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 1 Feb 2010 - 29 Jun 2010
Contact:
FRDC

Need

Energy is currently a major issue for the Fishing Industry and an area in which the FRDC has focused in the past five years. FRDC has developed a good international network to share research outcomes the issue of energy, fuel and improving boat efficiency.

On 20 May 2010, the first major international conference on energy and fishing will be held in Spain. E-Fishing 2010 is the first of a series of biannual conferences devoted to the study of energy efficiency in the fishing world. This symposium aims to be a forum where experts will present the latest advances in research and development aimed at improving the energy efficiency of fishing vessels and systems.

It is important that the informaiton form this conference is extended and made available for the fishing industry in Australia.

Objectives

1. Extension of research presented at the E-fishing conference on "energy" related issues relevant to the fishing industry
People
People
Industry

People Development Program: Workforce and Skills Summit

Project number: 2008-341
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 10 Sep 2008 - 29 Jan 2009
Contact:
FRDC

Need

These same issues are impacting on the broader industry. The seafood industry requires solid intelligence in order to build a case for DEEWR's priority training places, as well as inform DEEWR generally on industry trends and needs. Secondly, the current state of communication between AFISC and its seafood standing committee is preventing effective consultation on workforce and training needs, and training package review.
For some time, this situation has been worsening and the FRDC is in a position to demonstrate leadership and facilitate a way forward in collaboration with AFISC and other stakeholders.

Objectives

1. To provide support and leadership for a Seafood Industry Workforce and Skills Summit
2. To confirm national priorities for workforce and skills development
and identify appropriate parties to drive and contribute to these
3. To build understanding of the roles and responsbilities of key organisations
4. To improve communication and trust within the sector
5. To enhance understanding of the seafood industry's strengths and needs for workforce development within government, and its agencies
6. To support the sector to identify the necessary frameworks to support industry skills and workforce development into the future
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