1. Hold all paperwork associated with the award. Funds for the award are paid from the parent project 96/254

1. To measure and in-home and out of home consumption of seafood in Perth:* examine the species and volumes purchased by consumers* examine the factors influencing consumer decisions to buy/not buy* propose actions which can be taken to increase the sale and consumption of Australian seafoods, particularly underutilised species, in a profitable manner for both the producers and retailers.* produce a simple guide on how to target advertising to enhance seafood sales