8 results
Industry
Environment
PROJECT NUMBER • 2021-089
PROJECT STATUS:
COMPLETED

Climate resilient wild catch fisheries

This report outlines the impending need for the fishing industry to reduce GHG emissions by 2030. Over 8 months, the project evaluated alternative fuels' potential to cut emissions, recognising challenges in regulatory stimulus and incomplete research. Among numerous options, certain solutions...
ORGANISATION:
Seafood Industry Australia (SIA)
Industry

Our Pledge: Australian seafood industry response to community values and expectations

Project number: 2017-242
Project Status:
Completed
Budget expenditure: $153,484.97
Principal Investigator: Jane D. Lovell
Organisation: Seafood Industry Australia (SIA)
Project start/end date: 14 Aug 2018 - 30 Jul 2019
:

Need

Despite considerable investment in RD&E to understand why the Australian seafood industry has been experiencing diminished levels of socio-political and community acceptability, there is still uncertainty regarding the significant values of different segments of the Australian community for coastal and marine systems, their management and industry (Essence Communications 2015). Further, there is evidence these values and associated expectations are highly changeable and can have significant individual, business and national repercussions. While the seafood industry already operates from a strong values-based position of its own - ‘sustainability’, there is evidence the community's concerns have expanded to include animal welfare, supply chain integrity, modern slavery for example.

Understanding community values and expectations is important but not enough. Industry must articulate and demonstrate its commitments to addressing kncommunity expectations. This is critical to breaking the reactive negative cycle that threatens resource access, mental health and viability of our industry. A means of monitoring and tracking industry's success in responding to the community's changing expectations and values must also be developed.

Seafood Industry Australia's (SIA) members have identified social licence. This project is a tangible commitment to a national conversation and action to address community values. It is an opportunity to build seafood industry unity on the basis of a set of shared values and supporting practices.

Australian Council of Prawn Fisheries (ACPF) has initiated a lot of this listening and values-related work relevant to wild catch prawns. ACPF is ready to design, implement and evaluate activities that embed these values as messages and convey the supporting or changing behaviours as proof. ACPF needs to ensure that its outputs reflect the direction of the Australia seafood industry and sees advantages in liaising with SIA as it produces outputs at sector level. In doing so, it will provide a test case for how other seafood industry sectors can undertake to acknowledge and respond to community values and expectations, and make a national set of shared industry-community values their own.

Objectives

1. Identify values of major segments of the Australian community for fisheries resources and seafood industries, and expectations of industry behaviours that support those values
2. Identify values of the Australian seafood industry that are common across the industry at national and sector/regional scales
3. Establish industry response to community values and expectations, including measurable benchmarks of industry behaviours and performance that demonstrate commitment
4. Demonstrate and evaluate the effectiveness of a community engagement and communication strategy that is built on recognised shared values and committment to supporting industry behaviours (Extension proof of concept – Prawns)
5. Increase capacity of industry's current and emerging leaders to engage in values-and-behaviours conversations with community leaders on an ongoing basis

Report

Author: Futureye
Report • 2020-09-07 • 1.02 MB
2017-242_Review of Community Attitudes.pdf

Summary

Seafood Industry Australia commissioned Futureye to review existing research into the Australian communities attitudes toward seafood, as well as other market research, that has been undertaken since 2014. The findings from this review were used to make recommendations to Seafood Industry Australia about what to address in their pledge to demonstrate the industry’s intent to earn its ‘social licence to operate.’

Project products

Report • 2020-09-07 • 354.06 KB
2017-242_The Pledge - Industry Values & Practices.pdf

Summary

Seafood Industry Australia commissioned Sea Change Consulting Australia to review values statements and recorded practices of 52 Australian seafood organisations. This review collated the most common Australian industry values and underpinning behaviours (practices), which provides evidence to demonstrate the industry’s effort and performance regarding to meet shared practices and values to earn its social licence to operate.

Report • 2020-09-07 • 1.12 MB
2017-242_Community Sentiment Research.pdf

Summary

Essence was engaged by Seafood Industry Australia to undertake a research program to help inform the development of a pledge to the Australian community and provide a benchmark of community sentiment towards the Australian seafood industry.

Final Report • 2020-09-15 • 3.70 MB
2017-242-DLD.pdf

Summary

The Australian seafood industry has clearly identified social licence and community perceptions as critical issues for its ongoing viability and prosperity. This is because current research shows substantial proportions of the Australian public are concerned or knows little about the ethics, environmental impact and governance of the seafood industry. To help improve industry’s social licence, this project aimed to develop a clearer understanding of community and industry values and underpinning behaviours to identify both threats to social license and behaviours community would like to see reinforced by industry.

Adoption

Developing capability and capacity for seafood international trade in new and existing markets

Project number: 2022-080
Project Status:
Current
Budget expenditure: $125,000.00
Principal Investigator: Laura E. Davies
Organisation: Seafood Industry Australia (SIA)
Project start/end date: 9 Feb 2023 - 30 Apr 2024
:

Need

The Food and Wine Collaboration project (F&W project) intends to expand trade across agriculture and fisheries sectors into emerging export markets and/or high-growth, high-potential markets. Building existing and developing new markets is a priority for the industry, not only to identify new opportunities beyond China and reduce the reliance on a single market, but also to take a more proactive approach to leverage Australia’s key bilateral relationships and trade partnerships. South Korea, Vietnam and Indonesia have significant growth potential. The new Federal government has identified market diversification as a priority area for R&D.

South Korea is one of Australia’s largest trading partners and we have had favourable trading and bilateral relationships for a long time, made stronger when the Korea Australia Free Trade Agreement (KAFTA) which came into force in 2014. Recent technical market access wins – in particular, for lobster at the end of 2021, continues to make South Korea an active market for seafood exporters.
South Korea is a stable, advanced, and growing economy and while COVID-19 reduced consumption and business activity, food and beverage consumption hit record double digit, year-on-year growth during the pandemic – driven by e-commerce. Koreans are high consumers of seafood and import more than 70 per cent of their food and agriculture products, with demand for high-end, niche premium food including seafood such as (but not limited to) lobster, sea urchin and yellowtail kingfish is increasing.

Vietnam has one of the fastest growing economies and the World Bank predicts a GDP growth of more than 5.5% pa in 2022. Australian exports during the pandemic rose to $9.7 billion – an increase of 61 percent in 2021. Vietnam’s strong growth and expanding middle-class has increased demand for imported goods including premium food and beverage products such as seafood.
Australia and Vietnam have strong trading relationships and have had a long alliance. It has a commitment to global economic integration and a rules based trading process with a growing amount of free trade agreements including ASEAN-Australia-New Zealand Free Trade Area (AANZFTA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Regional Comprehensive Economic Partnership (RCEP).

With 100 million people and a growing economy, it is expected to surpass Malaysia, Singapore, and the Philippines over the coming years. Vietnam is a strong relationship-based society and being in country and building personal relationships and trust are key pillars for doing business in Vietnam.

Indonesia is one of the fastest growing economies and with strong bilateral relationships supported through favourable trade agreements such as Indonesia-Australia Comprehensive Economic Partnership Agreement (IACEPA and ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA), this is a strong potential market for the seafood industry.
According to Euromonitor Consulting (2021), Australia has a good reputation for providing premium products, however recognition of Australian seafood brands overall is relatively low and there is a need to increase awareness and exposure of our products. Establishing and building relationships across retail and food service, supported through embassy representation will help expand market presence. Also, as the market sees strong growth of modern grocery outlets, high-end supermarkets, e-commerce platforms and food service outlets; consumer demand and reach is growing including wealthy Chinese expats seeking premium ‘status’ products such as abalone and lobster. This market represents long-term trading opportunities for the industry.

Succeeding in business across any Asian market – including South Korea, Vietnam and Indonesia involves developing strong business relationships, and a clear understanding of the market and the environment. The F&W project provides an opportunity for SIA and industry to develop this understanding and to build capacity and capabilities across these markets. There is also the opportunity to engage with and learn from other agriculture sectors, Australian representatives, and in-country staff to help build capable leaders in the international trade space and develop long-term beneficial trading opportunities for the industry.

Objectives

1. Develop collaboration with agricultural sectors (wine, dairy, horticulture and red meat) to expand seafood export opportunities
2. To develop capability and capacity in seafood market research and development across the seafood sector.
3. Build key international trade connections to support market access and market diversification initiatives for the seafood industry.
4. To facilitate leadership exchange in conjunction with international seafood trade shows with the USA and UK
5. To provide capability opportunities for seafood industry peak and sector bodies that are not eligible for industry international trade bursaries
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