This project seeks to establish the business case for opening, developing and maintaining a new market for Australian oysters in the USA. Establishing the business case requires:

1) assessment of the gaps between the Australian Shellfish Quality Assurance Program (ASQAP)
and US National Shellfish Sanitation Program (NSSP) and what resources are required to fill those gaps and open the market
2) assessment of the market opportunities and feasibility (including benchmarking against competitors)
3) assessment of the benefit/costs associated with the on going development and maintenance of market access.

VALUE FOR MONEY

A benefit/cost analysis spreadsheet will be attached to the project proposal when it is finalised.

LEVEL OF IMPACT
Building the value of Australian oysters (increased farm gate price) has the potential to have the single
biggest level of commercial impact (profit to growers) for Australian oyster oyster growers, if the price
can be increased on average price from $4.5 per dozen to $5.50 across the whole level of production this would increase the collective oyster growers profit by $16,666,666 per annum.