34 results

Media messages about sustainable seafood: how do media influencers affect consumer attitudes?

Project number: 2017-131
Project Status:
Completed
Budget expenditure: $85,550.36
Principal Investigator: Michelle Phillipov
Organisation: University of Adelaide
Project start/end date: 31 Dec 2017 - 30 Dec 2019
Contact:
FRDC

Need

From television cooking shows to social media, an intensified media focus on food has increased public visibility of issues of food provenance and sustainability in recent years. This has profoundly changed the communications landscape in which Australian food industries operate. There is now increased scrutiny and criticism of food industry activities not just from the ‘usual suspects’ (such as environmental activists), but also from a range of new players: celebrity chefs, food bloggers, social media ‘clicktivists’, and other media influencers. On the issue of sustainable seafood, these influencers have often been successful in securing a greater share of media ‘voice’ than industry itself. This is concerning because influencers’ messages are not always aligned with industry claims or with Government sustainability assessments. We know from international research that food celebrities and food media can either encourage or deter seafood consumption depending on the message (Bowman & Stewart 2013), but we don’t yet know what the impact is of Australian media, and media influencers, on consumer purchasing intentions, their attitudes and beliefs regarding the sustainability of Australian seafood, and the social acceptability of the industry. Aligning with National Priority 1 and its focus on industry communications strategy, this project will examine media coverage of Australian domestic fisheries sectors to identify: the messages about sustainable seafood prominent in Australian media; the media influencers, strategies, and professional networks underpinning their circulation; and how these messages are understood and interpreted by consumers. This knowledge will be used to inform communication strategies that will ensure clearer sustainability messages, reduce consumer confusion, and improve consumer trust in the Australian seafood industry.

Objectives

1. To identify the role and preferred mechanisms of media influencers in shaping media messages about the sustainability of Australian produced seafood and the Australian domestic seafood industry that are successful in achieving the greatest share of media ‘voice’, and to evaluate the impacts of this on consumer perceptions.
2. Contribute to the ongoing development of National Priority 1 Communications Strategy.
3. Offer best-practice strategies for dealing with the divergent messages from industry, and media influencers, and in doing so, boost the profile of the Australian seafood industry achievements in relation to sustainability initiatives.

Article

Author: Michelle Phillipov
Article • 2018-08-27 • 218.11 KB
Media Messages about Sustainable Seafood_Update 1.pdf

Summary

We have conducted a comprehensive media survey of key media texts across all major genres and platforms for the past 3 years (2015-2018) to identify: the major reported issues affecting seafood sustainability; the role of celebrity chefs and media influencers in this media coverage; and the effects of different media and communications strategies in contributing to ‘share of voice’ in key issues.

Project products

Report • 2020-04-01 • 2.80 MB
2017-131-DLD Media Survey.pdf

Summary

This report outlines results from a preliminary analysis of media (news, social, and lifestyle media) over a 4-year period of 2015–2018, focusing on media examples that have the potential to shape consumer attitudes about the sustainability of Australian seafood. The effectiveness of these messages will be tested in interviews with chefs and media influencers, and in focus groups with seafood consumers.
Report • 2020-04-01 • 4.92 MB
2017-131-DLD Best Practices for Media Engagement.pdf

Summary

This guide includes best practice principles, strategies and practical advice that will enable the Australian seafood industry to plan, carry out, and evaluate communication activities. In today’s hyper-mediated world, effective media engagement is essential. Even if media engagement feels like just ‘one more thing’ on an ever-expanding list of tasks, this guide will help to make best use of the time and resources available to ensure the best return possible.
Final Report • 2020-04-01 • 12.52 MB
2017-131-DLD.pdf

Summary

Influential individuals, such as chefs, industry figures and media content producers, are increasingly important to how food and sustainability issues are publicly framed, and to how these issues and industries may be perceived by consumers. This research has identified best practices for media engagement when communicating sustainability messages by analysing the media messages circulating about the sustainability of Australian seafood, the roles and attitudes of media influencers in circulating these messages, and the perceptions of seafood consumers when engaging with these messages.

Measuring, interpreting and monitoring economic productivity in commercial fisheries

Project number: 2019-026
Project Status:
Completed
Budget expenditure: $248,572.00
Principal Investigator: Stephanie F. McWhinnie
Organisation: University of Adelaide
Project start/end date: 31 Jan 2020 - 27 Feb 2022
Contact:
FRDC

Need

The development of indicators to measure and monitor the performance of fisheries against economic objectives continues to challenge fisheries managers. To date economic metrics have focused on various measures of profitability, and this has been limited to relative few fisheries due to the costs and time involved in collecting the information.
The use of productivity analysis provides an alternative approach to measure and monitor performance in fisheries. It is a broad area of economic analysis that largely estimates how the level and combination of inputs used by fishers affects their level of output, revenue or profitability. From this, the level of efficiency within a fishery can be determined, and how this efficiency level changes over time can be monitored. The role of management in influencing efficiency can also be directly determined. Measures of capacity utilization also provide information on the level (and changes in) excess capacity, which can be used to develop a proxy measure for the optimal fleet size.
Many productivity measures can be derived from available logbook data, while more detailed measures can be obtained from the full economic data (e.g., socio-economics of fishers, vessel characteristics, environmental conditions). These approaches can also provide information about fisher behavior, such as targeting ability in multispecies fisheries, and their response to changes in price and costs, as well as provide information on what is driving changes in profitability (e.g., prices, costs or management). In addition, appropriate measures can be identified to assist managers bridge commercial and other fisheries sectors.
The application of these techniques in Australian fisheries has been limited, and their ability to provide cost-effective information useful for management has not been fully examined. Outside fisheries, productivity has proven to be a useful economic indicator and its potential in Australian fisheries needs to be assessed. This project will meet this need by asking: In what contexts do indicators of productivity and productivity change provide a useful addition to other measures of fisheries economic performance.

Objectives

1. To review the use of productivity analysis as a performance indicator and in management assessment in fisheries and assess the contexts in which it provides additional insights for effective management.
2. To demonstrate the use of productivity measurement and analysis as a performance indicator in three Australian fisheries.
3. To develop a guide for managers to illustrate how productivity analysis can provide relevant and cost-effective economic performance indicators and how these can be used to inform management decisions.

Seminar

Authors: Presented by Stephanie McWhinnie Sean Pascoe Eriko Hoshino and Peggy Schrobback
Seminar • 2022-05-25

Summary

View the webinar at https://youtu.be/DGDYhk3rITQ

 

The development of indicators to measure and monitor the performance of fisheries against economic objectives continues to challenge fisheries managers. 

The purpose of this webinar is to provide an overview of productivity analysis and the role it can play in supporting fisheries management. In particular, the webinar illustrates how productivity analysis can provide information about relevant and cost-effective economic performance indicators for fisheries. 

Three case studies - Commonwealth Northern Prawn, SA Spencer Gulf and West Coast Prawn, and Queensland Spanner Crab - are used as examples of what can be measured using typical Australian fisheries data.

Project products

Guide • 2022-05-25 • 8.48 MB
2019-026 Guide to Using Productivity Analysis in Fisheries Management.pdf

Summary

The purpose in this guide is to provide an overview of productivity analysis and the role it can play in supporting fisheries management. In particular, the guide will illustrate how productivity analysis can provide information about relevant and cost-effective economic performance indicators for fisheries.
Final Report • 2022-08-23 • 3.21 MB
2019-026-DLD.pdf

Summary

This report brings together a body of knowledge from over 30 years of Australian and international research and illustrates how productivity analysis can provide additional insights for fisheries management. Our comprehensive review identifies a maturing of the literature from asking questions simply about ‘what’ towards ‘how’ and ‘why’, with key gaps remaining. Using the findings from the review to inform our methodological approach, we analyse three Australian case studies to illustrate: how different metrics can be used to identify productivity in fisheries; the consistency of these metrics; how they relate to other measures of economic performance; and, where relevant, the impact of productivity measurement on management change. The case studies are the Commonwealth Northern Prawn Fishery, the South Australian Spencer Gulf and West Coast Prawn Fisheries, and the Queensland Spanner Crab Fishery.
Film/Video

Summary

View video at https://youtu.be/pb6buEp8FUE

This video features the topic of Measuring, Interpreting and Monitoring Economic Productivity in Commercial Fisheries.

Film/Video • 2022-08-04

Summary

View video at https://youtu.be/N0pbJYsiDWY

 

This video features the topic of Measuring, Interpreting and Monitoring Economic Productivity in the Commonwealth Northern Prawn Fishery.

Film/Video • 2022-08-04

Summary

View video at https://youtu.be/NEoE5MlQKGs

 

This video features the topic of Measuring, Interpreting and Monitoring Economic Productivity in the South Australian Spencer Gulf and West Coast Prawn Fisheries.

Film/Video • 2022-08-23

Summary

View video at https://youtu.be/jlrk-acYieg

 

This video features the topic of Measuring, Interpreting and Monitoring Economic Productivity in the Queensland Spanner Crab Fishery.

 

Industry
PROJECT NUMBER • 2019-147
PROJECT STATUS:
COMPLETED

Risk factors and management strategies associated with summer mortality in Australian abalone

In this project, we reviewed the scientific literature and collaborated with Australian abalone growers to develop a case definition for summer mortality. The case definition developed for summer mortality is as follows: i. Chronic mortality of unknown cause (if in doubt take this to mean...
ORGANISATION:
University of Adelaide
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