7 results

SCRC: Marketing Master Class 2009

Project number: 2009-748
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Nick Danenberg
Organisation: University of South Australia
Project start/end date: 14 Jun 2009 - 14 Dec 2009
Contact:
FRDC

Need

It is common within the CRC and more broadly throughout the seafood industry, that producers talk about marketing, while most of them having in mind a limited range of marketing actions (such as advertising). In many cases, seafood industry players are more product-oriented, not knowing on which plates their product will end up. In other words, they don't know very much about the end users of their products, nor their needs. As mentioned in a several occasions and reports, there is a need for the industry to be more market-oriented, to better understand its market in order to deliver greater value to the end-users. In brief, there is a need for industry participants to better understand how consumers and markets’ expectations can be turned into strategic marketing actions for their company.

However, equally there is a need at the organization level for seafood industry members to improve their marketing skills, so they can better serve their market(s). There is also a need at the industry level to improve seafood industry participants marketing skills so they can better understand and use outcomes of the various marketing-based projects that are planned as well as better express their needs for market and marketing research for the next few years.

Final report

ISBN: 978-1-925982-25-1
Authors: Dr Nick Danenberg Dr Herve Remaud
Final Report • 2009-12-15 • 913.12 KB
2009-748-DLD.pdf

Summary

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing research projects.

In response to this, the Ehrenberg Bass Institute of Marketing Science via University of South Australia were engaged to run a series of Master Classes in the basic principles of marketing with a seafood focus.

110 people were trained in the basics of marketing principles over 8 locations during 2009 and 2010. The course was very well received by all participants and a number of recommendations were made to improve the session. It is not anticipated that the CRC will run this master class again..

SCRC: Corporate membership of the Ehrenberg-Bass Marketing Research Institute

Project number: 2011-764
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Larry Lockshin
Organisation: University of South Australia
Project start/end date: 24 Oct 2011 - 29 Jul 2014
Contact:
FRDC

Need

The previous relationship between Seafood CRC and EMBRI went wrong because the CRC was asking EMBRI to do things that had no relationship to their R&D interests. The relationship is now much better as a result of meetings with the new head of marketing where the CRC learned about what EMBRI prefers to investigate. EMBRI has an interst in the science of industry - wide marketing and has a high degree of expertise in this area as it relates to wine. The involvement of Tassal with the CRC and EMBRI is also a positive development.

The CRC needs professional input into all of our marketing projects. This input is needed at the early project develpoment phses, during execution and during reviews. We also need a capaifty to deliver professional marketing R&D if we are to gain significant interaction with supermarkets, large seafood wholesalers and large seafood producers such as Tassal that employ their own professional marketing staff.

As a way to cement a new realtionship with EMBRI it has been proposed that the Seafood CRC joins the institute as a Corporate Member.

SCRC: Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value

Project number: 2013-741
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Jasha Bowe
Organisation: University of South Australia
Project start/end date: 9 Nov 2013 - 29 Sep 2014
Contact:
FRDC

Need

The Sydney Fish Market (SFM) is a prime attraction for tourists visiting Australia. For the large and growing Chinese tourist cohort, it is a 'must see'. Tourists constitute a significant but unspecified proportion of SFM's 2.5 million-plus visitors each year. SFM has very limited market information about these visitors and what value they represent to their business - from both site-management and retail-outlet perspectives. The primary objective of this project is to help SFM develop a better understanding of its tourist visitor base in order to maximise returns for both SFM and its retailers. Currently, all-important information about this large consumer segment does not exist. Understanding this group's visitation motivation, purchase drivers and perceptions of its experience are key areas requiring further understanding if SFM is maximise the value of its business.

SFM is also in a unique position to support the salience of the Australian seafood industry as a whole. Recent research in the area of country-of-origin and tourism indicates that tourist visitation to a country can lead to improved preference and purchase probabilities for that country's products. Such an effect is found in the absence of specifically targeted marketing activities. Therefore, this project will also be framed in such a way as to determine how Australian seafood exporters can develop an effective pull-strategy by harnessing the potential of tourists, particularly from Asian countries such as China and Japan. As a must-see attraction for tourists SFM is a suitable conduit for testing the promotion of Australian seafood products to a large and valuable consumer cohort.

In summary, the two key overarching research objectives of this project, with particular interest in Chinese tourists, are:

1. To enable SFM to tailor effective marketing initiatives in order to enhance the tourists experience at the market, thereby leading to improved revenue and profit, including from sales of seafood products, for SFM and its retailers.

2. To guide the seafood industry in developing effective strategies to improve customer perceptions of Australian seafood. SFM provides an ideal conduit to reach these consumers.

Specific issues that this project attempts to address are:

1. What is the demographic composition of the visitor cohort (local, interstate and overseas) to SFM?
2 Which are the key drivers of tourists’ satisfaction at SFM?
3 Which initiatives can improve the tourists’ experience at the SFM?
4 Which initiatives with the tourist cohort can enhance revenue and profit for SFM and its retailers?
5 Which initiatives at SFM would enable SFM to serve as a conduit for informing and influencing consumers about Australian seafood?

Final report

ISBN: 978-1-925982-12-1
Authors: Jasha Bowe Richard Lee
Final Report • 2014-01-10 • 487.54 KB
2013-741-DLD.pdf

Summary

This is the final report for the Seafood CRC project (Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value) awarded to UniSA in November 2013. Originally, the project targeted to investigate the following objectives:

  1. To enable SFM to develop effective marketing initiatives in order to enhance the tourist experience at the market, thereby leading to improved revenue and profit, including from sales of seafood products, for SFM and its retailers.
  2. To guide the seafood industry in developing effective strategies to improve consumer perceptions of Australian seafood. SFM provides an ideal conduit to reach these consumers.

Via email on 4 April 2014, the CRC decided to terminate the project citing the reason that Sydney Fish Market (SFM) no longer wished to pursue the originally approved objectives. Prior to the termination, UniSA has carried out the following tasks:

  1. A focus group survey involving participants from SFM
  2. A demographic survey
  3. A pretest survey regarding visitors’ perceptions of SFM

This report details the findings of the second and third surveys. A copy of the focus group transcript has earlier been submitted to SFM.

Blank

SCRC: PhD 5.03 The role of inbound Chinese tourists in promoting Australian seafood products in China (student Jasha Bowe)

Project number: 2009-761
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Larry Lockshin
Organisation: University of South Australia
Project start/end date: 30 Mar 2010 - 20 Feb 2013
Contact:
FRDC

Need

This PhD proposal focuses on CRC's Program 1 goals. The key focus is on increased demand for Australian seafood in China, but our research has implications for marketing to any country that has substantial tourism in Australia: i.e., US, UK, mainland Europe, southern Asia. The project aims to reduce the costs and increasing the efficiency of promotion to higher income consumers, which should result in increased profitability throughout the value chain. The long term outcome should be additional profit margins through improved market access.

Final report

ISBN: 978-1-925982-81-7
Author: Jasha Henry Bowe
Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

Final Report • 2013-02-21 • 8.15 MB
2009-761-DLD-PhD.pdf

Summary

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value.

Country‑of‑origin research has found a consumer’s perception of a country influences their behaviours towards its products. Tourism research reports that an individual's’ perception of a country determines how many of them will visit it. The combination of the increase in Chinese tourists to Australia and the relatively low market share and the awareness of Australian wine and seafood domestically in China means that country of origin perceptions for these products might be developing from a tourism‑image related perspective. These product categories are not well advertised in China and thus there would be few initial impressions, which provides a suitable platform to seek answers to the research objectives.

This thesis evaluates substantive theory on country‑of‑origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. It measures how Australia’s destination image affects Chinese consumers’ evaluation and choice of Australian wine and seafood.

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