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PROJECT NUMBER • 2013-741
PROJECT STATUS:
COMPLETED

SCRC: Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value

This is the final report for the Seafood CRC project (Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value) awarded to UniSA in November 2013. Originally, the project targeted to investigate the following objectives: To enable SFM to develop effective...
ORGANISATION:
University of South Australia
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PROJECT NUMBER • 2009-761
PROJECT STATUS:
COMPLETED

SCRC: PhD 5.03 The role of inbound Chinese tourists in promoting Australian seafood products in China (student Jasha Bowe)

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value. Country‑of‑origin...
ORGANISATION:
University of South Australia

SCRC: Seafood CRC: PDRS "Benchmarking consumers’ physical and mental availability for seafood products and brands in different buying situations"

Project number: 2008-710
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Byron Sharp
Organisation: University of South Australia
Project start/end date: 14 Mar 2008 - 13 Mar 2011
Contact:
FRDC

Need

The PDRS is expected to work on projects for which the industry expresses an interest (Cf. Sellfish TBP).

The SellFish theme contributes to both of the Australian Seafood CRC’s research programs "Value Chain Profitability Program (Program 1)" and 3Product Quality and Integrity Program (Program 2)". The Seafood CRC R&D Programs aim to deliver thirteen major outputs. Two of these desired outputs specifically require marketing research. They are Output 1.6 (Removal or reduction of barriers to seafood consumption) and Output 2.5 (Communication of consumer health benefits and risks).

Consumption of selected seafood products sold by Australian Seafood CRC participants will increase, through an increased of products satisfaction by existing customers and through the recruitment of new customers. The impact of activities carried out as part of this theme will be measured using an “omnibus” survey in one or more Australian cities where a selected cohort of consumers will be monitored over the life of the Seafood CRC. Additional consumer surveys and sales data will be used to assess the effectiveness of specific projects.

There are many general questions to be answered about barriers and drivers of seafood consumption, and it is expected that most CRC industry participants will find the answers useful. All seafood CRC industry participants will therefore be asked to cooperate in funding the necessary projects. These general questions will be considered in the early projects conducted by the CRC, thereby establishing a level of basic knowledge and common understanding in all CRC industry participants and research providers. These early projects will also be important in establishing relationships and credibility between industry participants and researchers. Much of the seafood produced by CRC participants is exported and it follows that market research should be conducted in those export markets.

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PROJECT NUMBER • 2009-748
PROJECT STATUS:
COMPLETED

SCRC: Marketing Master Class 2009

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing...
ORGANISATION:
University of South Australia
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