7 results
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PROJECT NUMBER • 2009-748
PROJECT STATUS:
COMPLETED

SCRC: Marketing Master Class 2009

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing...
ORGANISATION:
University of South Australia

SCRC: Corporate membership of the Ehrenberg-Bass Marketing Research Institute

Project number: 2011-764
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Larry Lockshin
Organisation: University of South Australia
Project start/end date: 24 Oct 2011 - 29 Jul 2014
Contact:
FRDC

Need

The previous relationship between Seafood CRC and EMBRI went wrong because the CRC was asking EMBRI to do things that had no relationship to their R&D interests. The relationship is now much better as a result of meetings with the new head of marketing where the CRC learned about what EMBRI prefers to investigate. EMBRI has an interst in the science of industry - wide marketing and has a high degree of expertise in this area as it relates to wine. The involvement of Tassal with the CRC and EMBRI is also a positive development.

The CRC needs professional input into all of our marketing projects. This input is needed at the early project develpoment phses, during execution and during reviews. We also need a capaifty to deliver professional marketing R&D if we are to gain significant interaction with supermarkets, large seafood wholesalers and large seafood producers such as Tassal that employ their own professional marketing staff.

As a way to cement a new realtionship with EMBRI it has been proposed that the Seafood CRC joins the institute as a Corporate Member.

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PROJECT NUMBER • 2013-741
PROJECT STATUS:
COMPLETED

SCRC: Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value

This is the final report for the Seafood CRC project (Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value) awarded to UniSA in November 2013. Originally, the project targeted to investigate the following objectives: To enable SFM to develop effective...
ORGANISATION:
University of South Australia
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PROJECT NUMBER • 2009-761
PROJECT STATUS:
COMPLETED

SCRC: PhD 5.03 The role of inbound Chinese tourists in promoting Australian seafood products in China (student Jasha Bowe)

China is forecast to become Australia’s largest tourism source market by 2017. While China holds great potential for the export of Australian seafood products, it currently sits only sixth behind Japan, Hong Kong, Taipei, the United States and Singapore in export value. Country‑of‑origin...
ORGANISATION:
University of South Australia
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