9 results
Industry

Understanding the Markets for Western Rock Lobster (Phase 1 Market Intelligence)

Project number: 2017-137
Project Status:
Completed
Budget expenditure: $154,186.00
Principal Investigator: Matt H. Taylor
Organisation: Western Rock Lobster Council Inc (WRLC)
Project start/end date: 9 Nov 2017 - 29 Jun 2021
:

Need

The Western Rock Lobster Council's Strategic Plan 2017-2021 identifies the need to have a far greater understanding of markets in order to achieve at least one of its Objectives: VIZ: "The WRL industry is professionally managed to sustain its economic contribution to the WA economy." The stated Strategy to achieve the Objective is to:- "Collaborate and invest in targeted research for future resource security", of which one of the priority tactics is to:- "Invest in improving understanding and analysis of market, trade and industry data, broader trends and impacts for the WRL industry."

There is a clear understanding by the industry that it needs to have market intelligence if it is to remain economically sustainable, reduce its risk and improve overall income and profitability. Rock lobster export data from the FRDC trade database (from figures supplied by AQIS (Biosecurity Australia)) shows that over 90% of WRL exports are sent to Viet Nam, worth $396million to December 2016 with just $3million of exports to China and $15million of exports to Hong Kong. We know that the Vietnamese data figures almost entirely end up as Chinese consumption, but the exact final destination for the mass of lobster is largely unknown beyond the importer and some wholesalers. Data privately collected by exporters is generally unavailable to industry, or produced in a form that prevents in-depth analysis of the potential for expansion. This data will be sought in the project, but the project needs to make provision for independent collection and certainly of verification of such data.

The information gathered from this project will be for the WRLC. Through this project the WRLC will provide industry and members with market information including current trends in as close to real time as possible. The WRLC will take on responsibility and create a market dashboard to better inform its members. The WRLC can also provide information from this project to the TACC Subcommittee in order for the subcommittee to provide evidence-based advice on future TACC settings for the rock lobster commercial sectors.

Objectives

1. Analyse current data on the production, export and markets for WRL and competitor products.
2. Conduct in-country surveys to determine the final destinations for Western Rock Lobster
3. Create comprehensive market dashboard for the Western Rock Lobster industry.

Final report

ISBN: 978-0-6488948-1-0
Authors: Matt Taylor Chris Price and Daniel Fels
Final Report • 2020-11-01 • 333.13 KB
2017-137-DLD.pdf

Summary

This report outlines work completed by the Western Rock Lobster (WRL) Council. Data has been gathered from a number of sources (across several general  categories of market information (e.g. production, trade, prices, economic activity) to create a comprehensive and continuously updated collection of reliable datasets which are a baseline for current and future effort to enhance market development including  assessment of current and potential markets.
The objective was to analyse available data on the production, export and markets for WRL and competitor products to ensure that the WRL industry has sufficient market intelligence to remain economically sustainable, reduce risk and improve overall income and profitability.
The deliverables of this project include a comprehensive collection of reliable datasets, which are available for interrogation, to support effective decision-making by the WRL Total Allowable Commercial Catch (TACC) Committee and Board. The intended outcome is a more informed industry, with a particular focus on those involved in making TACC recommendations.
Industry
Industry
Industry
PROJECT NUMBER • 1992-125.09
PROJECT STATUS:
COMPLETED

Airfreight of live seafood: An improved packaging system for live western rock lobster

Marketing the western rock lobster has undergone a dramatic transformation over the last 5 years. For the 1993/94 season 2.8 m kg out of a catch of (ca) 11 million kg was marketed live, approximately 25.5%, compared with 5% of the catch, which was the norm 5 years ago. The rock lobster industry has...
ORGANISATION:
Western Rock Lobster Council Inc (WRLC)
Adoption
PROJECT NUMBER • 2002-314
PROJECT STATUS:
COMPLETED

3rd National Rock Lobster Congress - 2003

The Third National Rock lobster Congress was hosted by the Western Rock lobster Council (WRLC), with funding received from registrations and sponsors. The Principal sponsor for the event was the Fisheries Research and Development Corporation (FRDC). Gold sponsors of the event were...
ORGANISATION:
Western Rock Lobster Council Inc (WRLC)
Industry

Western Rock Lobster Council Inc. (WRLC) Research, Development and Extension Program, including resources and processes to consolidate and coordinate WRLC RD&E planning and funding so that overall RD&E outcomes are delivered in an efficient and cost-effective way

Project number: 2014-406
Project Status:
Completed
Budget expenditure: $621,160.00
Principal Investigator: Matt H. Taylor
Organisation: Western Rock Lobster Council Inc (WRLC)
Project start/end date: 21 Aug 2014 - 29 Jun 2019
:

Need

The industry structure comprises around 400 small owner operator businesses mainly in regional areas and spread over more than 1,000Km of coastline with little or no capacity to coordinate investment in and manage industry RD&E. In 2011-12 the Gross Value of Production (GVP) for the Western Rocklobster Fishery was $177million and production of under 5,000MT under half of the long-term average of 10,800MT. With predictions of a return to well above the long-term average (see http://www.fish.wa.gov.au/Species/Rock-Lobster/Lobster-Management/Pages/Puerulus-Settlement-Index.aspx) a coordinated strategic approach to RD&E for the industry is vital to continue maximising profitability across the value chain and to facilitate market diversification.

Two distinct needs are involved in any consideration of better RD&E co-ordination for the Western Rocklobster sector:
1. The strategic issues of RD&E prioritisation, funding and the linkages to (and support for) both industry development plans and Government objectives of industry development.; and
2. The operational issues of facilitating effective communication and coordination at all levels and particularly among researchers and industry,

Objectives

1. Deliver resources and processes that consolidate and coordinate Western Rocklobster RD&E planning and funding so that overall RD&E outcomes are delivered in an efficient and cost-effective way.
2. Develop a corporate structure, resources and processes for the WRLC to deliver the results of high quality research to members and the inudstry.
3. To deliver two to three bursaries per year to young people in the Western Rock Lobster industry for five years.
4. Increase the ability of WRLC Directors and Office Bearers to carry out their duties effectively.
5. Increase the confidence with which Directors and Office Bearers deal with Government and external organisations

Final report

ISBN: 978-0-6488948-0-3
Author: Matt Taylor
Final Report • 2020-08-01 • 19.69 MB
2014-406-DLD.pdf

Summary

The Western Rock Lobster Council (WRL) is the industry research, development and extension (RD&E) body for the western rock lobster fishing sector. It is charged by its members to consolidate and coordinate WRL RD&E planning and funding so that overall RD&E outcomes are delivered in an efficient and costeffective way. In March 2014, WRL established an Industry Partnership Agreement (IPA) to consolidate activity in relation to the planning and funding of RD&E activity for the western rock lobster industry.
This project establishes the structure and process for ensuring greater certainty and transparency in relation to the planning, investing in and managing of RD&E. It is intended to govern the overall relationship between the investors and the end users of RD&E for western rock lobster. It is based on the preference to work as a single industry thus giving effect to the Primary Industries Standing Committee RD&E strategy for fishing and aquaculture. 
Under the IPA, WRL has a range of roles and responsibilities and this project was developed specifically to ensure the industry obligations can be met. These responsibilities include leading the strategic planning process and RD&E priority setting and project  development along with maintaining appropriate governance, communication and transparency. This project specifically established the resources, structure and processes to ensure the full benefits of the IPA are delivered.
View Filter

Organisation