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Indigenous fishing subprogram: Business Nous - Indigenous business development opportunities and impediments in the fishing and seafood industry

Project number: 2016-206
Project Status:
Completed
Budget expenditure: $225,000.00
Principal Investigator: Jill Briggs
Organisation: Affectus Pty Ltd
Project start/end date: 6 Mar 2016 - 28 Jun 2018
Contact:
FRDC

Need

Fisheries Research Development Corporation Indigenous Reference Group (FRDC-IRG) has identified the following need:-
Indigenous business development opportunities and impediments in the fishing and seafood industry, the components that have been detailed by the FRDC-IRG include understanding opportunities and impediments for business development, identify the supply chain and research business structures to build enterprise development.

The indigenous fishing sector have commenced the important work of building businesses that can provide product needed by the market and communities; develop employment opportunities for indigenous people; community development through economic development and; recognition of the value of indigenous people and their knowledge and skills.

Additionally this project will address needs developed through the FRDC Indigenous Reference Group principles developed in Cairns in 2012. This project address Principle 4 RD&E - Leads to Improved Capacity That Empowers Aboriginal and Torres Strait Islanders.

Against the IRG document the project will also address the following identified concepts:-
• Provide Resourcing Options in a User Friendly and Culturally Appropriate Manner to Encourage Greater Aboriginal and Torres Strait Islander Involvement
• Leads to Agencies Developing Capacity to Recognise and Utilise Aboriginal and Torres Strait Islander Expertise, Processes and Knowledge
• Leads To an Increased Value for Aboriginal and Torres Strait Islanders (Economic, Social, Cultural, Trade, Health, Environmental)
• Leads To Benefit Sharing

This project will also address a number of key areas in the Federal Governments ‘Our North, Our Future – White Paper.’ Specifically it will move some way to addressing these areas:-
• Making it easier to use natural assets, in close consultation with, and the support of,
• Indigenous communities
• Investing in infrastructure to lower business and household costs
• Reducing barriers to employing people
• Improving governance.

Objectives

1. An analysis tool to assess the success elements of indigenous fishing businesses and non-fishing indigenous businesses
2. A gap analysis of skills available and skills needed to develop and/or enhance the skills of people involved in indigenous fishing businesses.
3. Draft and finalise a Business template with conversation and workshop materials to enhance the indigenous communities connected to indigenous fishing
4. Enhance the business skills of indigenous fishing communities through the delivery of workshops, community conversations and virtual information sharing sessions

Final report

ISBN: 978-0-9872781-6-6
Author: Jill Briggs
Final Report • 2020-07-06 • 3.28 MB
2016-206-DLD.pdf

Summary

The Business Nous Project (BN) research and outputs have been finalised in November 2019 with the completion of the website and workshop outputs and the project evaluation. The project delivered successfully on three of the four objectives with the workshop component of the project is being held in abeyance until specific groups and/or communities are identified.

Twenty-two individuals from twenty-one existing, closed or about to commence businesses were interviewed. These twenty-two people were drawn from a range of locations but were from Northern Territory, Queensland, New South Wales and Tasmania.

Interviewees were drawn from many age groups, but the highest percentage were from the 55+ age group. Both males and females were interviewed the gender bias was skewed to males. Interviewees were from both fishing and non-fishing businesses and most were sole traders.

The interviewees were generous with their information and were able to provide insight into the skills and knowledge they had used to build and grow their businesses. The interviewees were also able to detail the areas of knowledge that all business owners should have been commencing or running a business.

The findings from twenty-one interviews were the base for developing the information presented on the Business Nous website. However, it should be noted that this output was modified from a decision-making tree. The working group presented the decision-making tree to the Indigenous Reference Group (IRG) and the consensus was that the decision-making tree would either be too complex or too simplistic in assisting Indigenous fishers with relevant fishing business nous.

The key findings suggest that to manage and/or own an Indigenous fishing business, standard principles need to be followed and structures implemented. Business concepts that most business owners understand such as:

Payroll
Book-keeping
Regulations
Cash-flow
Staff Management
Planning and marketing

All of the interviewees indicated that they understood and adopted many of the above and one business embraced all standard business practices covered by the questionnaire.

Additionally, the Indigenous business owners interviewed highlighted a second layer of expectations that were regularly considered when planning for and opening a business. This additional layer of requirements included consideration for:

Community expectations.
Cultural obligations.
Guidance from Elders. 
Consideration of Traditional Knowledge.

The above and other expectations highlighted one of the fundamental questions the working group considered - Is it different for Indigenous people to plan and operate a successful fishing business?

The BN project has developed materials that will assist people think through the essential elements when operating a fishing business.

The three main outputs for Indigenous fishing businesses are:

Business Nous Website – https://www.irgbusinessnous.com.au/ 
Business Nous promotional videos – https://www.irgbusinessnous.com.au/about-business-nous-project
Business Nous workshop materials – found in Appendix 9

There are key project materials that have been managed to ensure the above outputs were delivered.
Industry
People
People

Community perceptions of fishing: implications for industry image, marketing and sustainability

Project number: 2001-309
Project Status:
Completed
Budget expenditure: $104,065.00
Principal Investigator: Heather Aslin
Organisation: Department of Agriculture, Fisheries and Forestry (DAFF) ABARES
Project start/end date: 29 Aug 2001 - 30 Apr 2003
Contact:
FRDC

Objectives

1. To conduct focus groups with selected sub-groups of the Australian public to serve as a basis for developing a structured survey instrument.
2. To develop the survey instrument in discussion with the advisory group, conduct a pilot test of the instrument, and administer it to a statistically representative sample of the Australian adult population (18+).
3. To identify implications of survey findings for industry communication, education and marketing activities (from answers to knowledge, perceptions, attitudes and behavioral questions).
4. To identify implications of survey findings for ESD monitoring and reporting frameworks (behavioral questions in particular).
5. In discussions with the advisory group, to develop options and strategies for addressing any negative perceptions of the industry, identifying appropriate actions, agencies to implement actions, and methods for evaluating success of implementing options.
6. To communicate overall survey results to stakeholders in a meaningful and useful form.

Final report

ISBN: 0-642-47539
Author: Heather Aslin
Final Report • 2004-09-09 • 660.85 KB
2001-309-DLD.pdf

Summary

A pioneering national study of Australian public perceptions, knowledge and attitudes towards the fishing industry, has been completed. It covers the commercial, recreational and traditional  fishing sectors, and also examines seafood consumption and factors likely to affect future consumption. ‘Perception’ is used to refer to held beliefs or cognitions that may or may not be correct as judged by those with specialised knowledge of the industry. The traditional fishing sector, as used here, refers to subsistence fishing activities by Indigenous people. Indigenous Australians of course also participate in the commercial fishing sector.) The study involved a literature review; seven focus group discussions with a total of 63 members of the Australian public from a range of locations, ages and occupational groups; and a telephone survey of 1,004 Australian adults, 18 years and over, randomly sampled from the electronic white pages. While the final sample was reasonably representative of the general public in age distribution, it was somewhat skewed towards people with higher incomes. It is also acknowledged that voluntary telephone surveys like this one tend to have an over-representation of people who are interested in the subject matter of the survey. In this case, both recreational and commercial fishers and their views may be over-represented. These issues and their possibly influence need to be borne in mind in interpreting survey findings.
 
Survey findings indicate considerable community knowledge about recreational fishing and high participation, with twice as many men as women participating
(survey percentages were 58% of males and 29% of females participating over the year prior to the survey). Very few members of either the focus groups or telephone sample (collectively referred to as ‘respondents’) had direct experience with the commercial wild-catch sector or traditional fishing, but many focus group members knew about or had visited local aquaculture ventures. Respondents generally viewed recreational and traditional fishing and aquaculture positively, but not commercial wild-catch fishing. The telephone sample rated the sustainability of the different sectors in the order wild-catch (25% said it was sustainable); recreational (56%); traditional (64%), and aquaculture (77%). Respondents’ most important source of information about the industry was the mass media, particularly television. Recreational fishers relied more on books, magazines and fishing clubs than non-recreational fishers. Government and industry were very minor sources of information for most respondents and were not viewed as highly credible sources. Poor perceptions of the wild-catch sector suggest that much mass media information about this sector is negative, and there could be advantages in industry taking a more proactive media stance and trying to achieve better coverage of ‘good news’ stories. 
 
Members of most of the focus groups and the majority of survey respondents rated their knowledge of the industry as relatively low but interest levels higher (only 25% of the survey respondents thought they were ‘knowledgeable’ but 53% were
‘interested’), providing encouragement to those working to improve public understanding and knowledge of the industry. However, like similar surveys, the study concludes that unless they have a special interest, members of the public are unlikely to actively seek information about the industry nor to make much use of the sources they regard as most credible. Specific options for addressing poor public perceptions of the wild-catch sector include developing media campaigns in consultation with professional communicators; enlisting the support of media personalities to deliver messages; developing and disseminating popular material giving basic facts and figures about the sector and making it available in locations the public regularly uses; supporting production of television documentaries that provide a balanced perspective on wild-catch fishing and its contributions; and developing more integrated fisheries websites, preferably managed and maintained by community-based organisations that the public regards as credible. The industry could also develop more ‘on the wharf’ links to the public, for example by establishing fishing industry information sources within commercial precincts. 
 
To address low levels of public knowledge about the traditional sector, government and industry need to work with Indigenous organisations to develop communication strategies to raise public awareness of this sector and its economic and cultural contribution to Indigenous community well-being.
 
Study findings about community judgements of the sustainability of the different sectors, and the reasons for these judgements, could potentially be used in ESD reporting frameworks. In order to do this, ESD frameworks need to be made more meaningful to the community and less dominated by expert judgements and specialised knowledge. There may be particular problems with the meaningfulness of current fisheries’ jurisdictional and management boundaries. Better understanding of public perceptions, knowledge and behaviour obtained through social surveys could be a basis for re-working boundaries and reporting frameworks so that they relate better to community and local knowledge. In particular, high levels of participation and interest in recreational fishing justify attention to ways of making fisheries management more meaningful to the public and giving local communities a greater role in near shore fisheries management than they may have had in the past. Many community members appear to be engaged and interested but lack ways of being directly involved in management or monitoring. 
 
In terms of seafood consumption, a high percentage of respondents ate seafood (95% of the telephone sample). For those who did not eat it, their main reason for not doing so was taste, with other factors less important. The amount of seafood respondents purchased was likely to be influenced by price reductions (70% indicated this would influence them); labelling and certification about contamination and health risks (65%); labelling about freshness (59%); and labelling about environmentally friendly production (57%). These findings suggest potential to further influence seafood consumption patterns by expanding labelling and certification schemes.
 
Ongoing monitoring of social aspects of the industry, based partly on surveys like the one reported here, could provide the industry with important feedback about the success of its communication and information activities, complementing existing economic information about trends in production and consumption. 
Communities
PROJECT NUMBER • 2017-098
PROJECT STATUS:
COMPLETED

Southern Bluefin Tuna: Changing The Trajectory

Life on the Line is the true story of the Southern Bluefin Tuna, its biological traits and its history of exploitation and most recently its recovery. This documentary covers how research, managers and the fishing industry - commercial and recreational have contributed to the recovering status of...
ORGANISATION:
Australian Fisheries Management Authority (AFMA)
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