4,034 results

Seafood CRC: Analysis of product differentiation opportunities for Australian Wild Caught Abalone in China—Stage 1

Project number: 2009-723.20
Project Status:
Completed
Budget expenditure: $83,605.34
Principal Investigator: Dean M. Lisson
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 31 Jul 2009 - 30 Mar 2010
Contact:
FRDC
SPECIES
Blacklip Abalone
Roe's Abalone
Greenlip Abalone

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence

Seafood CRC: analysis of product differentiation opportunities for Australian wild caught Abalone in China - Stage 2 (Grey Group)

Project number: 2009-723
Project Status:
Completed
Budget expenditure: $644,759.52
Principal Investigator: Naveen Rao
Organisation: Grey Group
Project start/end date: 28 Feb 2010 - 29 Dec 2011
Contact:
FRDC
TAGS
Wild Catch
Trade
Supply Chain
Marketing
Market Opportunities
SPECIES
Blacklip Abalone
Greenlip Abalone

Need

Over the last decade, the capital value of the abalone quota units and the beach price per kilo for wild-caught Abalone has dropped by about 50% (after allowing for inflation). Historically Abalone consumption in China is strongly associated with status and prestige. While the overall volume of consumption is substantial Abalone consumption is very seasonal and there is a regular disconnect between supply and demand. This disconnect creates price elasticity and pushes importers and distributors to commit malpractices to improve their margins in turn compromising the product integrity.

Key market dynamics include:
1.Chinese consumers do not have any knowledge and awareness of the place of origin and depend on the restaurant recommendation;
2. Dishes cooked with Abalone are very traditional and the domain of highly experienced and skilled chefs.
3.The wholesalers and restaurants express common concerns regarding unstable supply, quality and product integrity and price fluctuations as a proportionate response to upstream volatility.
4. Hong Kong and Shenzhen importer practices exist due to high entry barriers and the invisibility of the supply chain.
5.Australian processors suffer from loss of control beyond Hong Kong and hence cannot track the actual consumption due to the invisibility of demand.

This project will test the following:

1. Whether a value proposition exists for Australian Wild Caught Abalone amoung the emerging affluent Chinese consumers particularly focusing on the fusion cuisine trend
2. That it is possible to differentiate Australian Wild Caught Abalone from competitor product by developing integrated B2B and B2C activation strategies
3. That it is possible for Australian Abalone producers and processors to collaborate to establish a profitable “white channel” for Australian Wild Caught Abalone

Objectives

1. To determine whether a value proposition exists for Australian Wild Caught Abalone amoung the emerging affluent Chinese consumers particularly focusing on the fusion cuisine trend and how best to capture that value proposition
2. To evaluate the potential for new product formats in new market segments and to establish the basis under which Australian Abalone producers and processors can collaborate to establish a profitable “white channel” for Australian Wild Caught Abalone
3. To establish the business case for a self funded, long term and sustainable collaborative market development effort in China for Australian Wild Caught Abalone

SCRC: Development and Evaluation of Yellowtail Kingfish Consumer Products (SARDI) Karen McNaughton

Project number: 2009-722.10
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Tim Graham
Organisation: SARDI Food Safety and Innovation
Project start/end date: 30 Sep 2009 - 14 Dec 2011
Contact:
FRDC

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence

Final report

Author: Karen McNaughton
Final Report • 2012-11-01
Final Report • 2012-11-01
Final Report • 2012-11-01
Final Report • 2012-11-01
Final Report • 2012-11-01
Final Report • 2012-11-01
Final Report • 2012-11-01

SCRC: SCRC RTG: Jenny Cobcroft and Stephen Battaglene "Research exchange to the University of Patras and Mediterranean marine fish hatcheries and attendance at larvi 2009 and the LARVANETworkshop"

Project number: 2009-720
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Jennifer Blair
Organisation: University of Tasmania (UTAS)
Project start/end date: 10 May 2009 - 29 Sep 2009
Contact:
FRDC
TAGS
Workshop
Symposium
Conference
Aquaculture

Final report

ISBN: 978-1-925982-21-3
Author: Jennifer Cobcroft and Stephen Battaglene
Final Report • 2009-09-30 • 1.15 MB
2009-720-DLD-RTG.pdf

Summary

Dr Jennifer Cobcroft and Assoc Prof Stephen Battaglene were invited to visit the aquaculture research laboratories of the University of Patras, Greece and collaborating research and commercial marine fish hatcheries in Greece (1-4 Sept 09). The visit enabled the development of an existing relationship with Assoc Prof Giorgos Koumoundouros, international expert in malformations in marine fish and helped to build research linkages between Australia, Greece and the broader European hatchery research community.

The laboratory and hatchery visits in Greece coincided with Larvi 09, 5th Fish and Shellfish Larviculture Symposium, the premier international event specialising in larval rearing research, the FineFish Final Workshop and a LARVANET workshop. In Greece, Assoc Prof Koumoundouros hosted a visit to the Laboratory of Zoology, University of Patras, where he demonstrated methods used by his team for assessment of fish samples for skeletal malformations and body shape. The methods used have direct applicability in the rapid processing and thorough classification of fish samples for quality assessment in Australian hatcheries.

Final Report • 2009-09-30 • 1.15 MB
2009-720-DLD-RTG.pdf

Summary

Dr Jennifer Cobcroft and Assoc Prof Stephen Battaglene were invited to visit the aquaculture research laboratories of the University of Patras, Greece and collaborating research and commercial marine fish hatcheries in Greece (1-4 Sept 09). The visit enabled the development of an existing relationship with Assoc Prof Giorgos Koumoundouros, international expert in malformations in marine fish and helped to build research linkages between Australia, Greece and the broader European hatchery research community.

The laboratory and hatchery visits in Greece coincided with Larvi 09, 5th Fish and Shellfish Larviculture Symposium, the premier international event specialising in larval rearing research, the FineFish Final Workshop and a LARVANET workshop. In Greece, Assoc Prof Koumoundouros hosted a visit to the Laboratory of Zoology, University of Patras, where he demonstrated methods used by his team for assessment of fish samples for skeletal malformations and body shape. The methods used have direct applicability in the rapid processing and thorough classification of fish samples for quality assessment in Australian hatcheries.

Final Report • 2009-09-30 • 1.15 MB
2009-720-DLD-RTG.pdf

Summary

Dr Jennifer Cobcroft and Assoc Prof Stephen Battaglene were invited to visit the aquaculture research laboratories of the University of Patras, Greece and collaborating research and commercial marine fish hatcheries in Greece (1-4 Sept 09). The visit enabled the development of an existing relationship with Assoc Prof Giorgos Koumoundouros, international expert in malformations in marine fish and helped to build research linkages between Australia, Greece and the broader European hatchery research community.

The laboratory and hatchery visits in Greece coincided with Larvi 09, 5th Fish and Shellfish Larviculture Symposium, the premier international event specialising in larval rearing research, the FineFish Final Workshop and a LARVANET workshop. In Greece, Assoc Prof Koumoundouros hosted a visit to the Laboratory of Zoology, University of Patras, where he demonstrated methods used by his team for assessment of fish samples for skeletal malformations and body shape. The methods used have direct applicability in the rapid processing and thorough classification of fish samples for quality assessment in Australian hatcheries.

Final Report • 2009-09-30 • 1.15 MB
2009-720-DLD-RTG.pdf

Summary

Dr Jennifer Cobcroft and Assoc Prof Stephen Battaglene were invited to visit the aquaculture research laboratories of the University of Patras, Greece and collaborating research and commercial marine fish hatcheries in Greece (1-4 Sept 09). The visit enabled the development of an existing relationship with Assoc Prof Giorgos Koumoundouros, international expert in malformations in marine fish and helped to build research linkages between Australia, Greece and the broader European hatchery research community.

The laboratory and hatchery visits in Greece coincided with Larvi 09, 5th Fish and Shellfish Larviculture Symposium, the premier international event specialising in larval rearing research, the FineFish Final Workshop and a LARVANET workshop. In Greece, Assoc Prof Koumoundouros hosted a visit to the Laboratory of Zoology, University of Patras, where he demonstrated methods used by his team for assessment of fish samples for skeletal malformations and body shape. The methods used have direct applicability in the rapid processing and thorough classification of fish samples for quality assessment in Australian hatcheries.

Final Report • 2009-09-30 • 1.15 MB
2009-720-DLD-RTG.pdf

Summary

Dr Jennifer Cobcroft and Assoc Prof Stephen Battaglene were invited to visit the aquaculture research laboratories of the University of Patras, Greece and collaborating research and commercial marine fish hatcheries in Greece (1-4 Sept 09). The visit enabled the development of an existing relationship with Assoc Prof Giorgos Koumoundouros, international expert in malformations in marine fish and helped to build research linkages between Australia, Greece and the broader European hatchery research community.

The laboratory and hatchery visits in Greece coincided with Larvi 09, 5th Fish and Shellfish Larviculture Symposium, the premier international event specialising in larval rearing research, the FineFish Final Workshop and a LARVANET workshop. In Greece, Assoc Prof Koumoundouros hosted a visit to the Laboratory of Zoology, University of Patras, where he demonstrated methods used by his team for assessment of fish samples for skeletal malformations and body shape. The methods used have direct applicability in the rapid processing and thorough classification of fish samples for quality assessment in Australian hatcheries.

Final Report • 2009-09-30 • 1.15 MB
2009-720-DLD-RTG.pdf

Summary

Dr Jennifer Cobcroft and Assoc Prof Stephen Battaglene were invited to visit the aquaculture research laboratories of the University of Patras, Greece and collaborating research and commercial marine fish hatcheries in Greece (1-4 Sept 09). The visit enabled the development of an existing relationship with Assoc Prof Giorgos Koumoundouros, international expert in malformations in marine fish and helped to build research linkages between Australia, Greece and the broader European hatchery research community.

The laboratory and hatchery visits in Greece coincided with Larvi 09, 5th Fish and Shellfish Larviculture Symposium, the premier international event specialising in larval rearing research, the FineFish Final Workshop and a LARVANET workshop. In Greece, Assoc Prof Koumoundouros hosted a visit to the Laboratory of Zoology, University of Patras, where he demonstrated methods used by his team for assessment of fish samples for skeletal malformations and body shape. The methods used have direct applicability in the rapid processing and thorough classification of fish samples for quality assessment in Australian hatcheries.

Final Report • 2009-09-30 • 1.15 MB
2009-720-DLD-RTG.pdf

Summary

Dr Jennifer Cobcroft and Assoc Prof Stephen Battaglene were invited to visit the aquaculture research laboratories of the University of Patras, Greece and collaborating research and commercial marine fish hatcheries in Greece (1-4 Sept 09). The visit enabled the development of an existing relationship with Assoc Prof Giorgos Koumoundouros, international expert in malformations in marine fish and helped to build research linkages between Australia, Greece and the broader European hatchery research community.

The laboratory and hatchery visits in Greece coincided with Larvi 09, 5th Fish and Shellfish Larviculture Symposium, the premier international event specialising in larval rearing research, the FineFish Final Workshop and a LARVANET workshop. In Greece, Assoc Prof Koumoundouros hosted a visit to the Laboratory of Zoology, University of Patras, where he demonstrated methods used by his team for assessment of fish samples for skeletal malformations and body shape. The methods used have direct applicability in the rapid processing and thorough classification of fish samples for quality assessment in Australian hatcheries.

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