PROJECT NUMBER
•
2009-742
PROJECT STATUS:
COMPLETED
Seafood CRC: farmed prawns in Brisbane and Sydney - a consumer study
The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...
ORGANISATION:
Australian Prawn Farmers Association (APFA)
SPECIES
