This was a Board initiative that was agreed to at Board meeting 99 in Darwin on the 12 of August 2008 Why have a framework Research, Development and Extension (RD&E) is a key factor for increasing the productivity, competitiveness and sustainability of Australia’s primary industries. To achieve...

Over many years, marketing researchers have identified a series of patterns in buyer behaviour and brand performance that hold across different markets (e.g. from toothpaste to aviation fuel). One well known pattern is the double jeopardy effect where big brands have more customers, who also...

The FRDC previously funded the Australian Barramundi Farmers Association to develop a strategic plan. The plan identified a very large number of important issues and potential projects for the industry. However, it is now necessary to turn this into a business plan setting out the priorities for...