Sectors in the blue economy need to understand and manage social expectations in order to maintain their social license and ensure a satisfactory triple bottom line. This is a particular challenge for emerging industries, where data relating to community attitudes and expectations is limited. In the case of Tasmanian seaweed aquaculture, securing social license may be further complicated by existing perceptions and conflict surrounding salmon aquaculture.
The key elements needed to address the challenge of establishing and maintaining a social license for seaweed aquaculture in Tasmania are:
1. A survey of current community attitudes to industry expansion.
2. A tool to understand the evolution of attitudes and test communication strategies, policy options and industry practices in relation to managing social risk.
3. A coherent set of strategies for navigating pathways towards a social licence for seaweed aquaculture.

Coastal lagoon systems in Tasmania form a fundamental part of coastal ecosystems. Healthy lagoons support local biodiversity, and play a key role in nutrient cycling and flood protection. They provide opportunities for sustainable aquaculture, fishing and tourism, while also being appreciated for their recreational amenity and cultural values. Sustainable management of coastal lagoons is essential to environmental and socioeconomic development.

There is limited information about the ecosystem drivers that are influencing the changes being observed in Pipe Clay Lagoon, leading to knowledge gaps in decision making tools and monitoring strategies required to identify and mitigate these changes. The proposed application is a multifaceted approach to investigate the environmental drivers of change in Pipe Clay Lagoon. The findings can then be used to provide valuable guidance for the management and conservation of other coastal lagoons in Tasmania facing similar challenges, providing a model for proactive monitoring and ongoing sustainability.

The FRDC has a responsibility to ensure that research is undertaken to assist in the management of fisheries and aquaculture resources for ongoing sustainability. The changes being experienced in Pipe Clay Lagoon will have implications on the availability and suitability of the lagoon as a sustainable aquaculture site. The planned approach and objectives of the application align with the FRDC’s R&D Plan for 2020-2025 through:

- Building people's capacity and capability
- Ensuring that resulting knowledge and innovation is adopted for impact through awareness of the needs of the ‘adopter’, local context and effective networking
- Continual improvement and collaboration of industry and community to deliver competitive advantage, healthier ecosystems and community support
- Provision of foundational information

Equally and importantly the application aligns with the NRM Strategy for Southern Tasmania 2030 for Pipe Clay Lagoon and similar systems in that wetland health is improved for socio-economically important systems by working with key partners and encouraging investment in monitoring, land and water management practices and on-ground works.
The enthusiasm of those engaged in the stakeholder consultation process was a strong indication of the need, interest and urgency of the application.