47 results
Industry
PROJECT NUMBER • 2022-209
PROJECT STATUS:
COMPLETED

Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

This project developed a suite of videos that showcased an unbiased and authentic perspective on what the commercial wild catch sector looks like from the fishers' perspective. Through a series of interviews, each video focuses on the themes of - career opportunities, sustainability within wild...
ORGANISATION:
Anvil Media

Media messages about sustainable seafood: how do media influencers affect consumer attitudes?

Project number: 2017-131
Project Status:
Completed
Budget expenditure: $85,550.36
Principal Investigator: Michelle Phillipov
Organisation: University of Adelaide
Project start/end date: 31 Dec 2017 - 30 Dec 2019
Contact:
FRDC

Need

From television cooking shows to social media, an intensified media focus on food has increased public visibility of issues of food provenance and sustainability in recent years. This has profoundly changed the communications landscape in which Australian food industries operate. There is now increased scrutiny and criticism of food industry activities not just from the ‘usual suspects’ (such as environmental activists), but also from a range of new players: celebrity chefs, food bloggers, social media ‘clicktivists’, and other media influencers. On the issue of sustainable seafood, these influencers have often been successful in securing a greater share of media ‘voice’ than industry itself. This is concerning because influencers’ messages are not always aligned with industry claims or with Government sustainability assessments. We know from international research that food celebrities and food media can either encourage or deter seafood consumption depending on the message (Bowman & Stewart 2013), but we don’t yet know what the impact is of Australian media, and media influencers, on consumer purchasing intentions, their attitudes and beliefs regarding the sustainability of Australian seafood, and the social acceptability of the industry. Aligning with National Priority 1 and its focus on industry communications strategy, this project will examine media coverage of Australian domestic fisheries sectors to identify: the messages about sustainable seafood prominent in Australian media; the media influencers, strategies, and professional networks underpinning their circulation; and how these messages are understood and interpreted by consumers. This knowledge will be used to inform communication strategies that will ensure clearer sustainability messages, reduce consumer confusion, and improve consumer trust in the Australian seafood industry.

Objectives

1. To identify the role and preferred mechanisms of media influencers in shaping media messages about the sustainability of Australian produced seafood and the Australian domestic seafood industry that are successful in achieving the greatest share of media ‘voice’, and to evaluate the impacts of this on consumer perceptions.
2. Contribute to the ongoing development of National Priority 1 Communications Strategy.
3. Offer best-practice strategies for dealing with the divergent messages from industry, and media influencers, and in doing so, boost the profile of the Australian seafood industry achievements in relation to sustainability initiatives.

Article

Author: Michelle Phillipov
Article • 2018-08-27 • 218.11 KB
Media Messages about Sustainable Seafood_Update 1.pdf

Summary

We have conducted a comprehensive media survey of key media texts across all major genres and platforms for the past 3 years (2015-2018) to identify: the major reported issues affecting seafood sustainability; the role of celebrity chefs and media influencers in this media coverage; and the effects of different media and communications strategies in contributing to ‘share of voice’ in key issues.

Project products

Report • 2020-04-01 • 2.80 MB
2017-131-DLD Media Survey.pdf

Summary

This report outlines results from a preliminary analysis of media (news, social, and lifestyle media) over a 4-year period of 2015–2018, focusing on media examples that have the potential to shape consumer attitudes about the sustainability of Australian seafood. The effectiveness of these messages will be tested in interviews with chefs and media influencers, and in focus groups with seafood consumers.
Report • 2020-04-01 • 4.92 MB
2017-131-DLD Best Practices for Media Engagement.pdf

Summary

This guide includes best practice principles, strategies and practical advice that will enable the Australian seafood industry to plan, carry out, and evaluate communication activities. In today’s hyper-mediated world, effective media engagement is essential. Even if media engagement feels like just ‘one more thing’ on an ever-expanding list of tasks, this guide will help to make best use of the time and resources available to ensure the best return possible.
Final Report • 2020-04-01 • 12.52 MB
2017-131-DLD.pdf

Summary

Influential individuals, such as chefs, industry figures and media content producers, are increasingly important to how food and sustainability issues are publicly framed, and to how these issues and industries may be perceived by consumers. This research has identified best practices for media engagement when communicating sustainability messages by analysing the media messages circulating about the sustainability of Australian seafood, the roles and attitudes of media influencers in circulating these messages, and the perceptions of seafood consumers when engaging with these messages.

Industry
PROJECT NUMBER • 2017-090
PROJECT STATUS:
COMPLETED

Seafood Directions 2017

In May 2016, The Association Specialists were contracted to manage the biannual National Seafood Industry Conference, Seafood Directions, at the International Convention Centre Sydney. The event included the following: The conference was held across three days (Wednesday 27 September...
ORGANISATION:
Sydney Fish Market Pty Ltd
Industry
PROJECT NUMBER • 2018-059
PROJECT STATUS:
COMPLETED

World Fisheries Congress 2020 - Sharing our Oceans and Rivers: a 2020 vision for the world’s fisheries

The World Fisheries Congress is the premier international fisheries congress, bringing together research, industry and management to discuss the latest advances in fisheries world-wide. The 8th World Fisheries Congress, hosted from Adelaide, Australia from 20 to 24 September 2021, was...
ORGANISATION:
University of Adelaide

Fish and Chips Awards 2021

Project number: 2020-110
Project Status:
Completed
Budget expenditure: $80,000.00
Principal Investigator: Veronica Papacosta
Organisation: Seafood Industry Australia (SIA)
Project start/end date: 13 Jun 2021 - 27 Feb 2022
Contact:
FRDC

Need

Throughout 2017-2019 FRDC established the Fish and Chip awards as a way to create debate around seafood, raise its profile and use this as a vehicle to promote information about sustainability, fisheries management and the R&D being undertaken to underpin it. The approach worked very well generating more than 90,000 votes, hundreds of media articles and millions of consumer views of that media coverage.

There is a need to ensure the base developed in the first three years is not lost and that SIA continues to build on it and centralise consumer-facing activities under the industry’s brand, Great Australian Seafood.

SIA will continue to deliver retailers, consumers and media information on the sustainability of Australian seafood, underutilised species, FishNames, CoOL, along with any other relevant R&D and extension.

In this initial year of SIA management, we will investigate the opportunities for sponsorship of the program and develop a timeline for a self-sustaining model.

There is also a need for SIA to demonstrate how an activity such as foodservice and consumer awards can deliver tangible results. To do this, SIA is looking to capture consumer opinion, engage retailers and measure behaviour.

Objectives

1. Transfer the Fish and Chip Awards from FRDC to SIA
2. Rebadge the Fish and Chip Awards as the Great Australian Seafood Fish and Chip Awards
3. Raise awareness of Great Australian Seafood as a source of seafood information for retailers and consumers
4. Drive consumer and retailer engagement with Great Australian Seafood and the Australian seafood industry
5. Improve consumer awareness of the sustainability of the Australian seafood industry
6. Maintain the database of fish and chip shops, and consumers
7. Develop sponsorship opportunities
8. Develop awards Legacy and Contingency Plan.

Final report

Author: Seafood Industry Australia
Final Report • 2025-03-01 • 1.77 MB
2020-110-DLD.pdf

Summary

The Fish and Chip Awards are a celebration of Australia’s iconic Fish and Chips, and draws focus to the sustainability of Australian seafood, underutilised species, Fish Names, and Country of Origin Labelling in foodservice. The awards are popular with consumers, retailers, and media alike.
Fisheries Research and Development Corporation had run the Fish and Chip Awards since 2017. In 2021 the awards were transferred to Seafood Industry Australia (SIA) to run under the industry’s consumer-facing brand Great Australian Seafood and renamed the Great Australian Fish and Chip Awards.
This report provides an overview of the transfer of the awards to SIA and delivery of the Great Australian Fish and Chip Awards in 2021 and 2022.
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