In May 2016, The Association Specialists were contracted to manage the biannual National Seafood Industry Conference, Seafood Directions, at the International Convention Centre Sydney.

The event included the following: 

• The conference was held across three days (Wednesday 27 September – Friday 29 September 2017).
• The International Convention Centre Sydney was the main venue for the conference.
• The Novotel Darling Harbour and the IBIS Darling Harbour were the main sources of accommodation for the conference.
• The overall conference program consisted of plenary sessions, invited speakers, 2 concurrent sessions, twenty-six abstract presentations and various panel discussions.
• The conference featured two pre-conference activities including an overnight Huon Field Trip and an Economics Masterclass Pre-Conference Workshop.
• The conference also incorporated daily Sydney Fish Market, Behind the Scenes Tours, from Wednesday 27 September - Friday 29 September 2017.
• The Welcome Reception was held in the Exhibition area, in Parkside 1, on Wednesday, 27 September 2017.
• The National Seafood Industry Awards Dinner was held in the Grand Ballroom at the International Convention Centre Sydney on Thursday, 28 September 2017. The dinner attracted nearly 400 attendees.
• The “Power Up” Breakfast was held on Friday, 29 September and was organised by WINSC.
• The trade component was held in the exhibition space, where each catering break was held and fourteen exhibitors showcased their products and services.
• All plenary sessions and one breakout stream (i.e. all sessions in Parkside 2) were Live Streamed internationally to registered delegates.
• The event attracted a total of 355 registrations.