47 results
Industry
PROJECT NUMBER • 2022-209
PROJECT STATUS:
COMPLETED

Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

This project developed a suite of videos that showcased an unbiased and authentic perspective on what the commercial wild catch sector looks like from the fishers' perspective. Through a series of interviews, each video focuses on the themes of - career opportunities, sustainability within wild...
ORGANISATION:
Anvil Media

Media messages about sustainable seafood: how do media influencers affect consumer attitudes?

Project number: 2017-131
Project Status:
Completed
Budget expenditure: $85,550.36
Principal Investigator: Michelle Phillipov
Organisation: University of Adelaide
Project start/end date: 31 Dec 2017 - 30 Dec 2019
Contact:
FRDC

Need

From television cooking shows to social media, an intensified media focus on food has increased public visibility of issues of food provenance and sustainability in recent years. This has profoundly changed the communications landscape in which Australian food industries operate. There is now increased scrutiny and criticism of food industry activities not just from the ‘usual suspects’ (such as environmental activists), but also from a range of new players: celebrity chefs, food bloggers, social media ‘clicktivists’, and other media influencers. On the issue of sustainable seafood, these influencers have often been successful in securing a greater share of media ‘voice’ than industry itself. This is concerning because influencers’ messages are not always aligned with industry claims or with Government sustainability assessments. We know from international research that food celebrities and food media can either encourage or deter seafood consumption depending on the message (Bowman & Stewart 2013), but we don’t yet know what the impact is of Australian media, and media influencers, on consumer purchasing intentions, their attitudes and beliefs regarding the sustainability of Australian seafood, and the social acceptability of the industry. Aligning with National Priority 1 and its focus on industry communications strategy, this project will examine media coverage of Australian domestic fisheries sectors to identify: the messages about sustainable seafood prominent in Australian media; the media influencers, strategies, and professional networks underpinning their circulation; and how these messages are understood and interpreted by consumers. This knowledge will be used to inform communication strategies that will ensure clearer sustainability messages, reduce consumer confusion, and improve consumer trust in the Australian seafood industry.

Objectives

1. To identify the role and preferred mechanisms of media influencers in shaping media messages about the sustainability of Australian produced seafood and the Australian domestic seafood industry that are successful in achieving the greatest share of media ‘voice’, and to evaluate the impacts of this on consumer perceptions.
2. Contribute to the ongoing development of National Priority 1 Communications Strategy.
3. Offer best-practice strategies for dealing with the divergent messages from industry, and media influencers, and in doing so, boost the profile of the Australian seafood industry achievements in relation to sustainability initiatives.

Article

Author: Michelle Phillipov
Article • 2018-08-27 • 218.11 KB
Media Messages about Sustainable Seafood_Update 1.pdf

Summary

We have conducted a comprehensive media survey of key media texts across all major genres and platforms for the past 3 years (2015-2018) to identify: the major reported issues affecting seafood sustainability; the role of celebrity chefs and media influencers in this media coverage; and the effects of different media and communications strategies in contributing to ‘share of voice’ in key issues.

Project products

Report • 2020-04-01 • 2.80 MB
2017-131-DLD Media Survey.pdf

Summary

This report outlines results from a preliminary analysis of media (news, social, and lifestyle media) over a 4-year period of 2015–2018, focusing on media examples that have the potential to shape consumer attitudes about the sustainability of Australian seafood. The effectiveness of these messages will be tested in interviews with chefs and media influencers, and in focus groups with seafood consumers.
Report • 2020-04-01 • 4.92 MB
2017-131-DLD Best Practices for Media Engagement.pdf

Summary

This guide includes best practice principles, strategies and practical advice that will enable the Australian seafood industry to plan, carry out, and evaluate communication activities. In today’s hyper-mediated world, effective media engagement is essential. Even if media engagement feels like just ‘one more thing’ on an ever-expanding list of tasks, this guide will help to make best use of the time and resources available to ensure the best return possible.
Final Report • 2020-04-01 • 12.52 MB
2017-131-DLD.pdf

Summary

Influential individuals, such as chefs, industry figures and media content producers, are increasingly important to how food and sustainability issues are publicly framed, and to how these issues and industries may be perceived by consumers. This research has identified best practices for media engagement when communicating sustainability messages by analysing the media messages circulating about the sustainability of Australian seafood, the roles and attitudes of media influencers in circulating these messages, and the perceptions of seafood consumers when engaging with these messages.

Seafood Directions 2017

Project number: 2017-090
Project Status:
Completed
Budget expenditure: $68,000.00
Principal Investigator: Stephanie Margrain
Organisation: Sydney Fish Market Pty Ltd
Project start/end date: 17 Jul 2017 - 30 Oct 2017
Contact:
FRDC

Need

The Australian Seafood Industry operates in a diverse and dynamic environment and although the volume produced in Australia is small by world standards, the value and quality of our product and sustainability of our practices are globally recognized. For the Seafood Industry to continue to be a world leader in seafood production and quality there must be an opportunity to learn from each other and plan for the future. The role of Seafood Directions is to provide a significant opportunity for fisheries researchers, fisheries managers and others who work in support of the industry, to examine key contemporary and strategic issues and develop blueprints that will ensure a sustainable, profitable and socially resilient seafood industry in Australia. The need for Seafood Directions is indicated by the ongoing support of key stakeholders of the seafood industry, as is evident by the level of industry sponsorship and attendance at the conference.

Objectives

1. Plan and deliver the 10th Seafood Directions Conference in Sydney NSW
2. Maintain a minimum of 200 registrations of which a minimum of 25% should be Harvesters.
3. Further securing access rights through promoting the sustainability of fisheries as a result of certification processes and other initiatives.
4. Setting the direction for marketing and promotion activities for the fishing industry for the next decade and beyond.

Final report

Author: Stephanie Williams
Final Report • 2017-07-07 • 901.57 KB
2017-090-DLD.pdf

Summary

In May 2016, The Association Specialists were contracted to manage the biannual National Seafood Industry Conference, Seafood Directions, at the International Convention Centre Sydney.

The event included the following: 

  • The conference was held across three days (Wednesday 27 September – Friday 29 September 2017).
  • The International Convention Centre Sydney was the main venue for the conference.
  • The Novotel Darling Harbour and the IBIS Darling Harbour were the main sources of accommodation for the conference.
  • The overall conference program consisted of plenary sessions, invited speakers, 2 concurrent sessions, twenty-six abstract presentations and various panel discussions.
  • The conference featured two pre-conference activities including an overnight Huon Field Trip and an Economics Masterclass Pre-Conference Workshop.
  • The conference also incorporated daily Sydney Fish Market, Behind the Scenes Tours, from Wednesday 27 September - Friday 29 September 2017.
  • The Welcome Reception was held in the Exhibition area, in Parkside 1, on Wednesday, 27 September 2017.
  • The National Seafood Industry Awards Dinner was held in the Grand Ballroom at the International Convention Centre Sydney on Thursday, 28 September 2017. The dinner attracted nearly 400 attendees.
  • The “Power Up” Breakfast was held on Friday, 29 September and was organised by WINSC.
  • The trade component was held in the exhibition space, where each catering break was held and fourteen exhibitors showcased their products and services.
  • All plenary sessions and one breakout stream (i.e. all sessions in Parkside 2) were Live Streamed internationally to registered delegates.
  • The event attracted a total of 355 registrations.

World Fisheries Congress 2020 - Sharing our Oceans and Rivers: a 2020 vision for the world’s fisheries

Project number: 2018-059
Project Status:
Completed
Budget expenditure: $200,000.00
Principal Investigator: Jane Ham
Organisation: University of Adelaide
Project start/end date: 14 Nov 2018 - 29 Apr 2021
Contact:
FRDC

Need

With fisheries resources under increasing pressure globally from both fishing and non-fishing activities, and the rapid expansion of aquaculture presenting both opportunities and challenges, there is a need to enhance cooperation and collaboration among fisheries professionals to ensure the world’s oceans and rivers are managed sustainably for the benefit of current and future generations.
The WFC2020 aims to attract fisheries professional worldwide by promoting an engaging program featuring internationally recognised keynote speakers that will prompt debate and discussion about new research, fisheries utilisation and access, and management implications and actions.
FRDC funding is sought to assist organisers generate successful outcomes by facilitating greater benefits and appeal to delegates. Funds will contribute to the overall Congress budget, and assist in providing dedicated resources to ensure successful planning and organisation of the event. This may include: attracting high profile international keynote speakers; world-class venue facilities; event promotion; and creating a legacy to the wider community.
This proposal addresses two of FRDC’s national priorities:
(i) Ensuring that Australian fishing and aquaculture products are sustainable and acknowledged to be so.
(ii) Improving productivity and profitability of fishing and aquaculture.
The WFC2020 provides an opportunity for the Australian and New Zealand seafood industries to demonstrate to the international fisheries community and the broader public that they are leaders in sustainable management of fisheries and aquatic systems, producing some of the highest quality sustainable seafood in the world. Furthermore, the Congress will provide the local fishing, aquaculture, recreational and indigenous sectors with unparalleled access to the latest research, technological developments and updates on global markets.
People Development is also addressed in this proposal, in encouraging knowledge transfer and R&D adoption within the international fisheries community and providing an opportunity for the Australian and New Zealand fishing industries to take a lead role in debating and discussing current and future research.

Objectives

1. Deliver a successful World Fisheries Congress 2020 that explores the challenge of fishing sustainability
advances and promotes international developments
and fosters cooperation and engagement in identifying critical developments needed to ensure the world’s oceans and rivers are managed sustainably for the benefit of current and future generations.

Final report

Author: Jane Ham and Gavin Begg
Final Report • 2022-11-01 • 12.26 MB
2018-059-DLD.pdf

Summary

The World Fisheries Congress is the premier international fisheries congress, bringing together research, industry and management to discuss the latest advances in fisheries world-wide. The 8th World Fisheries Congress, hosted from Adelaide, Australia from 20 to 24 September 2021, was led

by the South Australian Government (Department of Primary Industries and Regions – PIRSA, including the South Australian Research and Development Institute – SARDI) in partnership with the Adelaide Convention Bureau and the Adelaide Convention Centre and the Fisheries Research and

Development Corporation (FRDC); and support from the Australian Society for Fish Biology (ASFB) and industry and government agencies from other jurisdictions in Australia and New Zealand. The World Fisheries Congress 2021 (WFC2021) was delivered as a fully virtual event allowing the

international fisheries community to come together and exchange ideas at a time when travel was restricted due to the COVID-19 pandemic.

In total, the Congress delivered over 800 presentations, covering a broad range of topics critical to the future of fisheries, and attracted 1,166 delegates from 60 countries.

The Congress provided an opportunity to reflect on how much has changed since the first World Fisheries Congress was held almost 30 years ago, as was evident by the developments and thought-provoking work presented and discussed over the week of the Congress. The Congress also

highlighted the many issues that remained, as well as identified new issues that have emerged. Importantly, discussions and presentations indicated that despite the persistence of some issues, we have advanced our thinking and actions and are moving forward in the right direction.

Every session and presentation were recorded and will remain available on the WFC2021 virtual portal for six months post congress. Plenary presentations and presentations of student award winners have been made publicly available on the WFC2021 website.

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PROJECT NUMBER • 2020-110
PROJECT STATUS:
COMPLETED

Fish and Chips Awards 2021

The Fish and Chip Awards are a celebration of Australia’s iconic Fish and Chips, and draws focus to the sustainability of Australian seafood, underutilised species, Fish Names, and Country of Origin Labelling in foodservice. The awards are popular with consumers, retailers, and media...
ORGANISATION:
Seafood Industry Australia (SIA)
Environment

Investigating drivers of environmental change in Pipe Clay Lagoon

Project number: 2023-176
Project Status:
Current
Budget expenditure: $38,400.00
Principal Investigator: Carryn Manicom
Organisation: Marine Solutions Tasmania Pty Ltd
Project start/end date: 15 Sep 2024 - 29 Jun 2025
Contact:
FRDC

Need

Coastal lagoon systems in Tasmania form a fundamental part of coastal ecosystems. Healthy lagoons support local biodiversity, and play a key role in nutrient cycling and flood protection. They provide opportunities for sustainable aquaculture, fishing and tourism, while also being appreciated for their recreational amenity and cultural values. Sustainable management of coastal lagoons is essential to environmental and socioeconomic development.

There is limited information about the ecosystem drivers that are influencing the changes being observed in Pipe Clay Lagoon, leading to knowledge gaps in decision making tools and monitoring strategies required to identify and mitigate these changes. The proposed application is a multifaceted approach to investigate the environmental drivers of change in Pipe Clay Lagoon. The findings can then be used to provide valuable guidance for the management and conservation of other coastal lagoons in Tasmania facing similar challenges, providing a model for proactive monitoring and ongoing sustainability.

The FRDC has a responsibility to ensure that research is undertaken to assist in the management of fisheries and aquaculture resources for ongoing sustainability. The changes being experienced in Pipe Clay Lagoon will have implications on the availability and suitability of the lagoon as a sustainable aquaculture site. The planned approach and objectives of the application align with the FRDC’s R&D Plan for 2020-2025 through:

- Building people's capacity and capability
- Ensuring that resulting knowledge and innovation is adopted for impact through awareness of the needs of the ‘adopter’, local context and effective networking
- Continual improvement and collaboration of industry and community to deliver competitive advantage, healthier ecosystems and community support
- Provision of foundational information

Equally and importantly the application aligns with the NRM Strategy for Southern Tasmania 2030 for Pipe Clay Lagoon and similar systems in that wetland health is improved for socio-economically important systems by working with key partners and encouraging investment in monitoring, land and water management practices and on-ground works.
The enthusiasm of those engaged in the stakeholder consultation process was a strong indication of the need, interest and urgency of the application.

Objectives

1. Characterise and quantify environmental changes in Pipe Clay Lagoon, providing an evidence base for anecdotal observations of change.
2. Understand the drivers and interactions behind observed environmental changes in Pipe Clay Lagoon.
3. Identify management mechanisms to safeguard the values of Pipe Clay Lagoon and other Tasmanian coastal lagoons, including sustainability of the aquaculture industry.
4. Capacity building and increased marine literacy within community and industry to help observe and report change.
5. The applicant would welcome feedback and suggestions from FRDC and/or key beneficiaries for additional objectives.
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