Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment
FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.
There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.
This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).
Website
Media messages about sustainable seafood: how do media influencers affect consumer attitudes?
Seafood Directions 2017
The Australian Seafood Industry operates in a diverse and dynamic environment and although the volume produced in Australia is small by world standards, the value and quality of our product and sustainability of our practices are globally recognized. For the Seafood Industry to continue to be a world leader in seafood production and quality there must be an opportunity to learn from each other and plan for the future. The role of Seafood Directions is to provide a significant opportunity for fisheries researchers, fisheries managers and others who work in support of the industry, to examine key contemporary and strategic issues and develop blueprints that will ensure a sustainable, profitable and socially resilient seafood industry in Australia. The need for Seafood Directions is indicated by the ongoing support of key stakeholders of the seafood industry, as is evident by the level of industry sponsorship and attendance at the conference.
Final report
In May 2016, The Association Specialists were contracted to manage the biannual National Seafood Industry Conference, Seafood Directions, at the International Convention Centre Sydney.
The event included the following:
- The conference was held across three days (Wednesday 27 September – Friday 29 September 2017).
- The International Convention Centre Sydney was the main venue for the conference.
- The Novotel Darling Harbour and the IBIS Darling Harbour were the main sources of accommodation for the conference.
- The overall conference program consisted of plenary sessions, invited speakers, 2 concurrent sessions, twenty-six abstract presentations and various panel discussions.
- The conference featured two pre-conference activities including an overnight Huon Field Trip and an Economics Masterclass Pre-Conference Workshop.
- The conference also incorporated daily Sydney Fish Market, Behind the Scenes Tours, from Wednesday 27 September - Friday 29 September 2017.
- The Welcome Reception was held in the Exhibition area, in Parkside 1, on Wednesday, 27 September 2017.
- The National Seafood Industry Awards Dinner was held in the Grand Ballroom at the International Convention Centre Sydney on Thursday, 28 September 2017. The dinner attracted nearly 400 attendees.
- The “Power Up” Breakfast was held on Friday, 29 September and was organised by WINSC.
- The trade component was held in the exhibition space, where each catering break was held and fourteen exhibitors showcased their products and services.
- All plenary sessions and one breakout stream (i.e. all sessions in Parkside 2) were Live Streamed internationally to registered delegates.
- The event attracted a total of 355 registrations.