FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).

Coastal lagoon systems in Tasmania form a fundamental part of coastal ecosystems. Healthy lagoons support local biodiversity, and play a key role in nutrient cycling and flood protection. They provide opportunities for sustainable aquaculture, fishing and tourism, while also being appreciated for their recreational amenity and cultural values. Sustainable management of coastal lagoons is essential to environmental and socioeconomic development.

There is limited information about the ecosystem drivers that are influencing the changes being observed in Pipe Clay Lagoon, leading to knowledge gaps in decision making tools and monitoring strategies required to identify and mitigate these changes. The proposed application is a multifaceted approach to investigate the environmental drivers of change in Pipe Clay Lagoon. The findings can then be used to provide valuable guidance for the management and conservation of other coastal lagoons in Tasmania facing similar challenges, providing a model for proactive monitoring and ongoing sustainability.

The FRDC has a responsibility to ensure that research is undertaken to assist in the management of fisheries and aquaculture resources for ongoing sustainability. The changes being experienced in Pipe Clay Lagoon will have implications on the availability and suitability of the lagoon as a sustainable aquaculture site. The planned approach and objectives of the application align with the FRDC’s R&D Plan for 2020-2025 through:

- Building people's capacity and capability
- Ensuring that resulting knowledge and innovation is adopted for impact through awareness of the needs of the ‘adopter’, local context and effective networking
- Continual improvement and collaboration of industry and community to deliver competitive advantage, healthier ecosystems and community support
- Provision of foundational information

Equally and importantly the application aligns with the NRM Strategy for Southern Tasmania 2030 for Pipe Clay Lagoon and similar systems in that wetland health is improved for socio-economically important systems by working with key partners and encouraging investment in monitoring, land and water management practices and on-ground works.
The enthusiasm of those engaged in the stakeholder consultation process was a strong indication of the need, interest and urgency of the application.