Our Pledge: Australian seafood industry response to community values and expectations
Despite considerable investment in RD&E to understand why the Australian seafood industry has been experiencing diminished levels of socio-political and community acceptability, there is still uncertainty regarding the significant values of different segments of the Australian community for coastal and marine systems, their management and industry (Essence Communications 2015). Further, there is evidence these values and associated expectations are highly changeable and can have significant individual, business and national repercussions. While the seafood industry already operates from a strong values-based position of its own - ‘sustainability’, there is evidence the community's concerns have expanded to include animal welfare, supply chain integrity, modern slavery for example.
Understanding community values and expectations is important but not enough. Industry must articulate and demonstrate its commitments to addressing kncommunity expectations. This is critical to breaking the reactive negative cycle that threatens resource access, mental health and viability of our industry. A means of monitoring and tracking industry's success in responding to the community's changing expectations and values must also be developed.
Seafood Industry Australia's (SIA) members have identified social licence. This project is a tangible commitment to a national conversation and action to address community values. It is an opportunity to build seafood industry unity on the basis of a set of shared values and supporting practices.
Australian Council of Prawn Fisheries (ACPF) has initiated a lot of this listening and values-related work relevant to wild catch prawns. ACPF is ready to design, implement and evaluate activities that embed these values as messages and convey the supporting or changing behaviours as proof. ACPF needs to ensure that its outputs reflect the direction of the Australia seafood industry and sees advantages in liaising with SIA as it produces outputs at sector level. In doing so, it will provide a test case for how other seafood industry sectors can undertake to acknowledge and respond to community values and expectations, and make a national set of shared industry-community values their own.
Report
Seafood Industry Australia commissioned Futureye to review existing research into the Australian communities attitudes toward seafood, as well as other market research, that has been undertaken since 2014. The findings from this review were used to make recommendations to Seafood Industry Australia about what to address in their pledge to demonstrate the industry’s intent to earn its ‘social licence to operate.’
Project products
Australian Fisheries and Aquaculture Statistics 2018
Indigenous fishing subprogram: mapping livelihood values of Indigenous customary fishing
Fishing and Aquaculture Workforce Capability Framework
The objective of this foundational work is to collaborate with industry to produce a Fishing and Aquaculture Workforce Capability Framework. The Framework will be used by fishing and aquaculture sectors / communities for workforce planning and career mapping. It will support a more strategic and consistent approach to workforce planning. This in turn, will enable industry to build its capacity through better understanding of capability needs.
In addition to the universal challenges associated with a tight labour market (e.g. attracting people, barriers to entry, addressing skills needs), the industry is operating in a changing environment. Other challenges and opportunities for the fishing and aquaculture sectors include:
• Adapting to climate change
• Biosecurity
• Managing resources efficiently
• Meeting sustainability standards / social license to operate
• Moving to a circular economy
• Managing global supply chains (developing traceability, addressing counterfeit)
• Competing with other proteins
• New markets through free trade agreements
• Adopting digital technology, and;
• Attracting and retaining people to drive responses to changes that impact on the F&A community.
The AgriFood Supply Chain Resilience report (KPMG, 2022) identified ‘labour supply, wellbeing and succession’ as one of the significant stresses for seafood supply chains. Other significant stresses were weather and climate change, cold chain and freight space availability, sustainability and social licence, pests and disease and market access.
Fish Forever (2030 vision for Australia’s fishing and aquaculture community) highlights opportunities for the F&A community and contains outcomes under each of the following missions:
1. Growth for enduring prosperity
2. Best practices and production systems
3. A culture that is inclusive and forward thinking
4. Equitable and secure resource access
5. Society and consumers trust, respect and value.
This project will identify the capability needs (current and future) to address these challenges and opportunities. Further, it will support industry, to attract and retain people and to provide pathways to build capability. Sectors will be better informed as to how to address capability needs.
Addressing these needs will ensure industry is better equipped to respond to changes, challenges and opportunities that impact the fishing and aquaculture communities. The fishing and aquaculture map (FRDC website) highlights the “complex systems behind Indigenous, commercial and recreational fishing and aquaculture in Australia and how the elements are connected”. It also highlights how issues or events in one part of the system can have impacts on other sectors. Therefore, industry needs to be prepared for changes.
This project will engage with all key F&A sectors to ensure the capability framework is industry-driven and collectively owned. In addition, the project approach is designed to utilise existing sector/industry plans and not replace existing frameworks. RMCG will work collaboratively with industry.
Final report
The case studies included in this document offer real-world examples of where innovative thinking has been used to solve issues around workforce planning, attraction and retention of staff, and broader geographical and social challenges.
The research and the development of this Framework emphasises the need to think differently, innovate and enable collaboration.
Valuing WA smaller commercial fisheries across the supply chain
Women in Seafood Australasia - Understanding, supporting and promoting effective participation by women within the Australian seafood industry
A comprehensive and wide ranging understanding of the current levels of engagement of women in the seafood sector will provide a valuable and ongoing resource to the wider seafood sector to increase women's engagement and participation.
To support and promote the value of fully engaged women participating effectively and helping to secure the future viability of the Australian seafood industry WISA needs to build critical skills of seafood women, delivered in a way that is accessible to them and encourages participation from rural and regional areas. This is particularly important for women under 30.
Researching (nationally and internationally) and better understanding the value of having greater diversity within seafood enterprises, associations, research agencies, at senior management, board and committee level will help WISA create an integrated online and offline skills development platform. The platform will need to be easily accessible by women, focused on the specific and particular needs of women and support and encourage greater participation by women in the seafood industry.
While there are resources available e.g e-leaders program there is a need for these resources to be reviewed and updated to target the specific needs of seafood women. Additionally, WISA needs to form strategic and mutually beneficial partnerships/alliances with other relevant organisations and networks and work with them to capitalise on opportunities provided through these partnerships.
Having skilled women is not sufficient to ensure that women are successful and effective contributors. It is also necessary to develop a specific pathway program for women to gain the confidence necessary to nominate and be selected for key management, board and committees. This will help seafood enterprises and organisations (industry, research and government) to increase diversity by enabling access to skilled women able to contribute to their success.