Media messages about sustainable seafood: how do media influencers affect consumer attitudes?
From television cooking shows to social media, an intensified media focus on food has increased public visibility of issues of food provenance and sustainability in recent years. This has profoundly changed the communications landscape in which Australian food industries operate. There is now increased scrutiny and criticism of food industry activities not just from the ‘usual suspects’ (such as environmental activists), but also from a range of new players: celebrity chefs, food bloggers, social media ‘clicktivists’, and other media influencers. On the issue of sustainable seafood, these influencers have often been successful in securing a greater share of media ‘voice’ than industry itself. This is concerning because influencers’ messages are not always aligned with industry claims or with Government sustainability assessments. We know from international research that food celebrities and food media can either encourage or deter seafood consumption depending on the message (Bowman & Stewart 2013), but we don’t yet know what the impact is of Australian media, and media influencers, on consumer purchasing intentions, their attitudes and beliefs regarding the sustainability of Australian seafood, and the social acceptability of the industry. Aligning with National Priority 1 and its focus on industry communications strategy, this project will examine media coverage of Australian domestic fisheries sectors to identify: the messages about sustainable seafood prominent in Australian media; the media influencers, strategies, and professional networks underpinning their circulation; and how these messages are understood and interpreted by consumers. This knowledge will be used to inform communication strategies that will ensure clearer sustainability messages, reduce consumer confusion, and improve consumer trust in the Australian seafood industry.
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Seafood Directions 2017
The Australian Seafood Industry operates in a diverse and dynamic environment and although the volume produced in Australia is small by world standards, the value and quality of our product and sustainability of our practices are globally recognized. For the Seafood Industry to continue to be a world leader in seafood production and quality there must be an opportunity to learn from each other and plan for the future. The role of Seafood Directions is to provide a significant opportunity for fisheries researchers, fisheries managers and others who work in support of the industry, to examine key contemporary and strategic issues and develop blueprints that will ensure a sustainable, profitable and socially resilient seafood industry in Australia. The need for Seafood Directions is indicated by the ongoing support of key stakeholders of the seafood industry, as is evident by the level of industry sponsorship and attendance at the conference.
Final report
In May 2016, The Association Specialists were contracted to manage the biannual National Seafood Industry Conference, Seafood Directions, at the International Convention Centre Sydney.
The event included the following:
- The conference was held across three days (Wednesday 27 September – Friday 29 September 2017).
- The International Convention Centre Sydney was the main venue for the conference.
- The Novotel Darling Harbour and the IBIS Darling Harbour were the main sources of accommodation for the conference.
- The overall conference program consisted of plenary sessions, invited speakers, 2 concurrent sessions, twenty-six abstract presentations and various panel discussions.
- The conference featured two pre-conference activities including an overnight Huon Field Trip and an Economics Masterclass Pre-Conference Workshop.
- The conference also incorporated daily Sydney Fish Market, Behind the Scenes Tours, from Wednesday 27 September - Friday 29 September 2017.
- The Welcome Reception was held in the Exhibition area, in Parkside 1, on Wednesday, 27 September 2017.
- The National Seafood Industry Awards Dinner was held in the Grand Ballroom at the International Convention Centre Sydney on Thursday, 28 September 2017. The dinner attracted nearly 400 attendees.
- The “Power Up” Breakfast was held on Friday, 29 September and was organised by WINSC.
- The trade component was held in the exhibition space, where each catering break was held and fourteen exhibitors showcased their products and services.
- All plenary sessions and one breakout stream (i.e. all sessions in Parkside 2) were Live Streamed internationally to registered delegates.
- The event attracted a total of 355 registrations.
World Fisheries Congress 2020 - Sharing our Oceans and Rivers: a 2020 vision for the world’s fisheries
With fisheries resources under increasing pressure globally from both fishing and non-fishing activities, and the rapid expansion of aquaculture presenting both opportunities and challenges, there is a need to enhance cooperation and collaboration among fisheries professionals to ensure the world’s oceans and rivers are managed sustainably for the benefit of current and future generations.
The WFC2020 aims to attract fisheries professional worldwide by promoting an engaging program featuring internationally recognised keynote speakers that will prompt debate and discussion about new research, fisheries utilisation and access, and management implications and actions.
FRDC funding is sought to assist organisers generate successful outcomes by facilitating greater benefits and appeal to delegates. Funds will contribute to the overall Congress budget, and assist in providing dedicated resources to ensure successful planning and organisation of the event. This may include: attracting high profile international keynote speakers; world-class venue facilities; event promotion; and creating a legacy to the wider community.
This proposal addresses two of FRDC’s national priorities:
(i) Ensuring that Australian fishing and aquaculture products are sustainable and acknowledged to be so.
(ii) Improving productivity and profitability of fishing and aquaculture.
The WFC2020 provides an opportunity for the Australian and New Zealand seafood industries to demonstrate to the international fisheries community and the broader public that they are leaders in sustainable management of fisheries and aquatic systems, producing some of the highest quality sustainable seafood in the world. Furthermore, the Congress will provide the local fishing, aquaculture, recreational and indigenous sectors with unparalleled access to the latest research, technological developments and updates on global markets.
People Development is also addressed in this proposal, in encouraging knowledge transfer and R&D adoption within the international fisheries community and providing an opportunity for the Australian and New Zealand fishing industries to take a lead role in debating and discussing current and future research.
Final report
The World Fisheries Congress is the premier international fisheries congress, bringing together research, industry and management to discuss the latest advances in fisheries world-wide. The 8th World Fisheries Congress, hosted from Adelaide, Australia from 20 to 24 September 2021, was led
by the South Australian Government (Department of Primary Industries and Regions – PIRSA, including the South Australian Research and Development Institute – SARDI) in partnership with the Adelaide Convention Bureau and the Adelaide Convention Centre and the Fisheries Research and
Development Corporation (FRDC); and support from the Australian Society for Fish Biology (ASFB) and industry and government agencies from other jurisdictions in Australia and New Zealand. The World Fisheries Congress 2021 (WFC2021) was delivered as a fully virtual event allowing the
international fisheries community to come together and exchange ideas at a time when travel was restricted due to the COVID-19 pandemic.
In total, the Congress delivered over 800 presentations, covering a broad range of topics critical to the future of fisheries, and attracted 1,166 delegates from 60 countries.
The Congress provided an opportunity to reflect on how much has changed since the first World Fisheries Congress was held almost 30 years ago, as was evident by the developments and thought-provoking work presented and discussed over the week of the Congress. The Congress also
highlighted the many issues that remained, as well as identified new issues that have emerged. Importantly, discussions and presentations indicated that despite the persistence of some issues, we have advanced our thinking and actions and are moving forward in the right direction.
Every session and presentation were recorded and will remain available on the WFC2021 virtual portal for six months post congress. Plenary presentations and presentations of student award winners have been made publicly available on the WFC2021 website.
Fish and Chips Awards 2021
Investigating drivers of environmental change in Pipe Clay Lagoon
Coastal lagoon systems in Tasmania form a fundamental part of coastal ecosystems. Healthy lagoons support local biodiversity, and play a key role in nutrient cycling and flood protection. They provide opportunities for sustainable aquaculture, fishing and tourism, while also being appreciated for their recreational amenity and cultural values. Sustainable management of coastal lagoons is essential to environmental and socioeconomic development.
There is limited information about the ecosystem drivers that are influencing the changes being observed in Pipe Clay Lagoon, leading to knowledge gaps in decision making tools and monitoring strategies required to identify and mitigate these changes. The proposed application is a multifaceted approach to investigate the environmental drivers of change in Pipe Clay Lagoon. The findings can then be used to provide valuable guidance for the management and conservation of other coastal lagoons in Tasmania facing similar challenges, providing a model for proactive monitoring and ongoing sustainability.
The FRDC has a responsibility to ensure that research is undertaken to assist in the management of fisheries and aquaculture resources for ongoing sustainability. The changes being experienced in Pipe Clay Lagoon will have implications on the availability and suitability of the lagoon as a sustainable aquaculture site. The planned approach and objectives of the application align with the FRDC’s R&D Plan for 2020-2025 through:
- Building people's capacity and capability
- Ensuring that resulting knowledge and innovation is adopted for impact through awareness of the needs of the ‘adopter’, local context and effective networking
- Continual improvement and collaboration of industry and community to deliver competitive advantage, healthier ecosystems and community support
- Provision of foundational information
Equally and importantly the application aligns with the NRM Strategy for Southern Tasmania 2030 for Pipe Clay Lagoon and similar systems in that wetland health is improved for socio-economically important systems by working with key partners and encouraging investment in monitoring, land and water management practices and on-ground works.
The enthusiasm of those engaged in the stakeholder consultation process was a strong indication of the need, interest and urgency of the application.
Environment Social Governance (ESG) framework plan for fisheries and aquaculture
The Fisheries Research and Development Corporation (FRDC) is seeking support to plan and develop an Environmental, Social and Governance (ESG) framework for fisheries and aquaculture to address the requirements of several stakeholders (government, investor, consumers) and be a leader addressing key current and emerging ESG trends and expectations. The ESG Framework would cover all fisheries and aquaculture sectors (Indigenous, commercial, wild catch, and recreational).
The proposal sets our suggested approach to developing an ESG framework development plan for Australian fisheries and aquaculture. It includes our proposed methodology, budget and work plan, as well as information on our team and experience.
The overarching objectives of this engagement are as follows:
- Identify the unifying purpose of an ESG framework for Australian fisheries and aquaculture, the drivers that will shape it and the intended audience.
- Review relevant frameworks, standards and agreements to identify existing requirements and best practice related to ESG for Australian fisheries and aquaculture.
- Provide options for how the Australian fisheries and aquaculture sector could design and structure an ESG framework aligned to existing frameworks and systems, and reflecting monitoring and evaluation aspirations and the unique needs of fisheries and aquaculture.
- Prepare an ESG framework development plan which clearly outlines and prioritises the steps that need to be taken to establish and build a mature framework for Australian fisheries and aquaculture.
Please refer to the attached file (Our Recommended Approach Section, pages 14 - 22) for our detailed approach based on our understanding of your needs (P0710649 Fisheries and aquaculture ESG Framework_V2_STC).