35 results

Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

Project number: 2022-209
Project Status:
Completed
Budget expenditure: $182,505.00
Principal Investigator: Darryl P. Anderson
Organisation: Anvil Media
Project start/end date: 13 Jul 2023 - 30 Jan 2024
Contact:
FRDC

Need

FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).

Objectives

1. Increase the awareness of innovation and sustainability in wild catch seafood producers and their link to ongoing local seafood supply.
2. Increase the socio-economic development in coastal fishing communities.
3. Improve social acceptability and perception of the people, products, and organisations who are part of the regions featured in the series.

Website

Website • 2025-01-22
Take a Deep Dive_FRDC

Summary

This project developed a suite of videos that showcased an unbiased and authentic perspective on what the commercial wild catch sector looks like from the fishers' perspective. Through a series of interviews, each video focuses on the themes of - career opportunities, sustainability within wild catch fishing, innovation across the sector and its socio-economic benefits.
 
The videos were used in a social media campaign "Take a deep dive into wild catch fishing" with further details on the campaign and the videos available on the FRDC website here: https://www.frdc.com.au/take-deep-dive-wildcatch-fishing
Communities
PROJECT NUMBER • 2017-131
PROJECT STATUS:
COMPLETED

Media messages about sustainable seafood: how do media influencers affect consumer attitudes?

We have conducted a comprehensive media survey of key media texts across all major genres and platforms for the past 3 years (2015-2018) to identify: the major reported issues affecting seafood sustainability; the role of celebrity chefs and media influencers in this media coverage; and the effects...
ORGANISATION:
University of Adelaide
Industry
PROJECT NUMBER • 2017-090
PROJECT STATUS:
COMPLETED

Seafood Directions 2017

In May 2016, The Association Specialists were contracted to manage the biannual National Seafood Industry Conference, Seafood Directions, at the International Convention Centre Sydney. The event included the following: The conference was held across three days (Wednesday 27 September...
ORGANISATION:
Sydney Fish Market Pty Ltd
Industry
PROJECT NUMBER • 2018-059
PROJECT STATUS:
COMPLETED

World Fisheries Congress 2020 - Sharing our Oceans and Rivers: a 2020 vision for the world’s fisheries

The World Fisheries Congress is the premier international fisheries congress, bringing together research, industry and management to discuss the latest advances in fisheries world-wide. The 8th World Fisheries Congress, hosted from Adelaide, Australia from 20 to 24 September 2021, was...
ORGANISATION:
University of Adelaide
Blank
PROJECT NUMBER • 2020-110
PROJECT STATUS:
COMPLETED

Fish and Chips Awards 2021

The Fish and Chip Awards are a celebration of Australia’s iconic Fish and Chips, and draws focus to the sustainability of Australian seafood, underutilised species, Fish Names, and Country of Origin Labelling in foodservice. The awards are popular with consumers, retailers, and media...
ORGANISATION:
Seafood Industry Australia (SIA)
Environment
Communities
Blank
Industry
PROJECT NUMBER • 2019-107
PROJECT STATUS:
COMPLETED

Attendance at the Food and Agricultural Organisation of the United Nations, Tenure and User Rights Conference in Yeosu, Korea 10 to 14 September 2018

The present project, which was undertaken by Primary Industries and Regions South Australia, was developed to provide the opportunity to showcase the management arrangements in the Spencer Gulf Prawn Fishery (SGPF) and expand the knowledge base in relation to contemporary management arrangements in...
ORGANISATION:
Department of Primary Industries and Regions South Australia (PIRSA)
Communities
PROJECT NUMBER • 2018-075
PROJECT STATUS:
COMPLETED

Aquaculture-Community Futures: North West Tasmania

This report discusses a study conducted by the Institute for Marine and Antarctic Studies at the University of Tasmania on marine and costal wellbeing and how it can be considered in regional marine and coastal development decision making. The need for this project arose from a desire by selected...
ORGANISATION:
University of Tasmania (UTAS)
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