FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).

This project provides opportunities to be exposed to innovation, build and develop capability and capacity, connect with innovation networks and generate new contacts. These opportunities will demonstrate benefits of being in innovation space for new entrants from fishing and aquaculture through encourage and enabling participation. The project aims to stimulate collaboration and increase the visibility of "getting into innovation", potentially increasing ideas to feed into future investment lanes and possibly more adoption. This includes exposing fresh minds to spark novel ideas who are unaware of opportunities and/or may experience barriers to participate.

The skills and capabilities required to intervene in complex systems need to be developed to capitalise on new systems and processes. This includes mechanisms to engage stakeholders to focus, priorities and invest in capability and capacity development locally and nationally. EvokeAg is a flagship event, focused on showcasing and stimulating innovation through connecting people with each other and to knowledge, information and

$75,000 sponsorship (includes exhibition stand and furniture, printing and 5 x 2024 tickets (2025 & 2026 details tbc) over 3 years
$110,000 bursaries ($6k - conference and side event tickets, flights, accommodation, travel incidentals) - allows for 18 full bursaries over 3 years OR a mixed level of support (e.g. partial bursary, alternative innovation event)