Most Australian fisheries policies require that fisheries management take account of the cumulative effect of all human users of marine resources, including professional, recreational and Indigenous Australian fishers. The triple bottom line (TBL) approach is the general framework used to assess performance against economic, social, and environmental dimensions. TBL requires articulation of these broad values, but these may be qualitatively assessed. Significant progress has been made in incorporating some of these elements into fisheries management decision, particularly prioritising different objectives of fishery management [e.g. 1, 2]. In some cases, development of semi-quantitative approaches have been used to assist in decision-making across these multiple dimensions [e.g. 3], including in some cases indigenous value [e.g. 4]. Recent research has also extended this focus to develop a robust articulation of Indigenous Australian customary fishing values to enable their inclusion when developing fisheries management policies [5].

Optimal decisions require the trade-off between costs and benefits to be considered. TBL approaches do not explicitly consider this trade-off, resulting in challenges in identifying optimal outcomes. Where these costs and benefits are expressed as explicit monetary values, assessing the trade-off requires deducting the expected costs from the expected benefits (commonly referred to as cost-benefit analysis (CBA)).

However, in fisheries, many costs and benefits do not have an explicit monetary value. Hence, decisions about the use and management of marine resources increasingly requires objective information on the non-market value of benefits (and costs). Some attention has been focused on the estimation of non-market values of recreational fishing [e.g. 6, 7], although only limited attempts to-date have been made to use these values in supporting management decision making [e.g. 8]. Many other values have not been quantified, and their use in fisheries management has not been fully explored.

Despite considerable investment in RD&E to understand why the Australian seafood industry has been experiencing diminished levels of socio-political and community acceptability, there is still uncertainty regarding the significant values of different segments of the Australian community for coastal and marine systems, their management and industry (Essence Communications 2015). Further, there is evidence these values and associated expectations are highly changeable and can have significant individual, business and national repercussions. While the seafood industry already operates from a strong values-based position of its own - ‘sustainability’, there is evidence the community's concerns have expanded to include animal welfare, supply chain integrity, modern slavery for example.

Understanding community values and expectations is important but not enough. Industry must articulate and demonstrate its commitments to addressing kncommunity expectations. This is critical to breaking the reactive negative cycle that threatens resource access, mental health and viability of our industry. A means of monitoring and tracking industry's success in responding to the community's changing expectations and values must also be developed.

Seafood Industry Australia's (SIA) members have identified social licence. This project is a tangible commitment to a national conversation and action to address community values. It is an opportunity to build seafood industry unity on the basis of a set of shared values and supporting practices.

Australian Council of Prawn Fisheries (ACPF) has initiated a lot of this listening and values-related work relevant to wild catch prawns. ACPF is ready to design, implement and evaluate activities that embed these values as messages and convey the supporting or changing behaviours as proof. ACPF needs to ensure that its outputs reflect the direction of the Australia seafood industry and sees advantages in liaising with SIA as it produces outputs at sector level. In doing so, it will provide a test case for how other seafood industry sectors can undertake to acknowledge and respond to community values and expectations, and make a national set of shared industry-community values their own.