183 results

Community Sentiment Survey

Project number: 2023-200
Project Status:
Completed
Budget expenditure: $15,000.00
Principal Investigator: Michael Sparks
Organisation: Intuitive Solutions
Project start/end date: 28 Jul 2024 - 13 Oct 2024
Contact:
FRDC

Need

There is currently no available data which provides insight into community expectations and sentiment. Canvassing and reporting on the perceptions, views and likely behaviors of seafood consumers in particular will provide a fuller understanding of the impact of any change to the current fishery and marine park areas.

Objectives

1. To collect and report on community perceptions, sentiment and likely purchasing and consumption behaviors relevant to the issues identified in this application.

Survey

Author: Michael Sparks
Survey • 2024-05-01 • 741.01 KB
2023-200-DLD.pdf

Summary

Australia’s Commonwealth, state and territory governments together with regulatory bodies and local authorities have worked in partnership with the fishing industry, scientists, economists, environmental non-government organisations to establish 
management frameworks for fishing in and around Australia. These management processes implement controls, such as limits on catch or effort levels, and regulation of fishing methods to manage Australia’s fisheries in a sustainable way. It also includes the definition and description of different fishing zones and areas. Nominated Australian fisheries and marine park areas are two critical foundations for the description of some of the areas in and around Australia.

A need to understand the Australian community’s awareness and understanding of these zones has been identified. A measure of the support for commercial fishers to operate in these areas was also seen as an important measures to collect 
and describe. These measures will provide Governments and industry the opportunity to plan for their communications and engagement with the Australian community on these two key zones. This research was designed to provide a snapshot of the community’s awareness, knowledge and perceptions of Australian fisheries, marine parks and commercial fishers who may operate in these designated areas. A representative sample of n = 1,000 adult Australians was captured in this community sentiment survey. A more detailed 
explanation of the research design is provided in the attachments to this report. 

 
Communities
PROJECT NUMBER • 2018-075
PROJECT STATUS:
COMPLETED

Aquaculture-Community Futures: North West Tasmania

This report discusses a study conducted by the Institute for Marine and Antarctic Studies at the University of Tasmania on marine and costal wellbeing and how it can be considered in regional marine and coastal development decision making. The need for this project arose from a desire by selected...
ORGANISATION:
University of Tasmania (UTAS)
Communities

Our Pledge: Australian seafood industry response to community values and expectations

Project number: 2017-242
Project Status:
Completed
Budget expenditure: $153,484.97
Principal Investigator: Jane D. Lovell
Organisation: Seafood Industry Australia (SIA)
Project start/end date: 14 Aug 2018 - 30 Jul 2019
Contact:
FRDC

Need

Despite considerable investment in RD&E to understand why the Australian seafood industry has been experiencing diminished levels of socio-political and community acceptability, there is still uncertainty regarding the significant values of different segments of the Australian community for coastal and marine systems, their management and industry (Essence Communications 2015). Further, there is evidence these values and associated expectations are highly changeable and can have significant individual, business and national repercussions. While the seafood industry already operates from a strong values-based position of its own - ‘sustainability’, there is evidence the community's concerns have expanded to include animal welfare, supply chain integrity, modern slavery for example.

Understanding community values and expectations is important but not enough. Industry must articulate and demonstrate its commitments to addressing kncommunity expectations. This is critical to breaking the reactive negative cycle that threatens resource access, mental health and viability of our industry. A means of monitoring and tracking industry's success in responding to the community's changing expectations and values must also be developed.

Seafood Industry Australia's (SIA) members have identified social licence. This project is a tangible commitment to a national conversation and action to address community values. It is an opportunity to build seafood industry unity on the basis of a set of shared values and supporting practices.

Australian Council of Prawn Fisheries (ACPF) has initiated a lot of this listening and values-related work relevant to wild catch prawns. ACPF is ready to design, implement and evaluate activities that embed these values as messages and convey the supporting or changing behaviours as proof. ACPF needs to ensure that its outputs reflect the direction of the Australia seafood industry and sees advantages in liaising with SIA as it produces outputs at sector level. In doing so, it will provide a test case for how other seafood industry sectors can undertake to acknowledge and respond to community values and expectations, and make a national set of shared industry-community values their own.

Objectives

1. Identify values of major segments of the Australian community for fisheries resources and seafood industries, and expectations of industry behaviours that support those values
2. Identify values of the Australian seafood industry that are common across the industry at national and sector/regional scales
3. Establish industry response to community values and expectations, including measurable benchmarks of industry behaviours and performance that demonstrate commitment
4. Demonstrate and evaluate the effectiveness of a community engagement and communication strategy that is built on recognised shared values and committment to supporting industry behaviours (Extension proof of concept – Prawns)
5. Increase capacity of industry's current and emerging leaders to engage in values-and-behaviours conversations with community leaders on an ongoing basis

Report

Author: Futureye
Report • 2020-09-07 • 1.02 MB
2017-242_Review of Community Attitudes.pdf

Summary

Seafood Industry Australia commissioned Futureye to review existing research into the Australian communities attitudes toward seafood, as well as other market research, that has been undertaken since 2014. The findings from this review were used to make recommendations to Seafood Industry Australia about what to address in their pledge to demonstrate the industry’s intent to earn its ‘social licence to operate.’

Project products

Report • 2020-09-07 • 354.06 KB
2017-242_The Pledge - Industry Values & Practices.pdf

Summary

Seafood Industry Australia commissioned Sea Change Consulting Australia to review values statements and recorded practices of 52 Australian seafood organisations. This review collated the most common Australian industry values and underpinning behaviours (practices), which provides evidence to demonstrate the industry’s effort and performance regarding to meet shared practices and values to earn its social licence to operate.

Report • 2020-09-07 • 1.12 MB
2017-242_Community Sentiment Research.pdf

Summary

Essence was engaged by Seafood Industry Australia to undertake a research program to help inform the development of a pledge to the Australian community and provide a benchmark of community sentiment towards the Australian seafood industry.

Final Report • 2020-09-15 • 3.70 MB
2017-242-DLD.pdf

Summary

The Australian seafood industry has clearly identified social licence and community perceptions as critical issues for its ongoing viability and prosperity. This is because current research shows substantial proportions of the Australian public are concerned or knows little about the ethics, environmental impact and governance of the seafood industry. To help improve industry’s social licence, this project aimed to develop a clearer understanding of community and industry values and underpinning behaviours to identify both threats to social license and behaviours community would like to see reinforced by industry.

Tactical Research Fund: To explore ways to engage successfully with the indigenous community on fisheries R&D issues

Project number: 2009-329
Project Status:
Completed
Budget expenditure: $23,830.00
Principal Investigator: Nick Lambert
Organisation: TQA Australia
Project start/end date: 16 May 2010 - 29 Sep 2010
Contact:
FRDC

Need

FRDC have conservatively described engagement with the indigenous community as challenging. Indigenous fishing is one of three core topic areas within the current FRDC priority areas and, despite significant opportunity, has received limited interest from the target market.

This project aims to develop and test guidelines for engagement with indigenous applicants and to test the current FRDC funding application process for its "user-friendliness" to this target audience.

Testing the guidelines for engagement will involve people with limited experience with indigenous communities supported by more experienced team members. It is also hoped that FRDC staff will participate in the testing phase.

Objectives

1. To explore ways to engage successfully with the indigenous community
2. To develop guidelines for engagement with the indigenous community
3. To build capacity amongst Course 16 of the Australian Leadership Program to effectively engage with the indigenous community
4. To build capacity with FRDC staff to effectively engage with the indigenous community
Communities
PROJECT NUMBER • 2016-206
PROJECT STATUS:
COMPLETED

Indigenous fishing subprogram: Business Nous - Indigenous business development opportunities and impediments in the fishing and seafood industry

The Business Nous Project (BN) research and outputs have been finalised in November 2019 with the completion of the website and workshop outputs and the project evaluation. The project delivered successfully on three of the four objectives with the workshop component of the project is being held in...
ORGANISATION:
Affectus Pty Ltd

Pathways to social license for the emerging Tasmanian seaweed industry

Project number: 2023-101
Project Status:
Current
Budget expenditure: $103,598.00
Principal Investigator: Scott A. Condie
Organisation: CSIRO
Project start/end date: 10 Jan 2025 - 14 Jun 2026
Contact:
FRDC

Need

Sectors in the blue economy need to understand and manage social expectations in order to maintain their social license and ensure a satisfactory triple bottom line. This is a particular challenge for emerging industries, where data relating to community attitudes and expectations is limited. In the case of Tasmanian seaweed aquaculture, securing social license may be further complicated by existing perceptions and conflict surrounding salmon aquaculture.
The key elements needed to address the challenge of establishing and maintaining a social license for seaweed aquaculture in Tasmania are:
1. A survey of current community attitudes to industry expansion.
2. A tool to understand the evolution of attitudes and test communication strategies, policy options and industry practices in relation to managing social risk.
3. A coherent set of strategies for navigating pathways towards a social licence for seaweed aquaculture.

Objectives

1. Characterise current community attitudes towards seaweed aquaculture in Tasmania.
2. Capture past and current media associated the development of seaweed aquaculture utilising AI approaches.
3. Model changes in community attitudes including social and media influences.
4. Explore strategy options for managing the social risks of an expanding seaweed industry.
5. Communicate findings to key stakeholders and support managers in developing social risk mitigation strategies.
Adoption
PROJECT NUMBER • 2022-063
PROJECT STATUS:
COMPLETED

WRL Communication, Education and Engagement Program

This report encapsulates the achievements and outcomes of the Western Rock Lobster Council's (WRL) Communication, Education, and Engagement Program (Project 2022-063), which aimed to enhance community understanding, trust, and acceptance of the Western Rock Lobster industry. Through innovative...
ORGANISATION:
Western Rock Lobster Council Inc (WRLC)
Blank
PROJECT NUMBER • 2016-412
PROJECT STATUS:
COMPLETED

ACPF IPA: Australian wild caught prawn sector RD&E management and communication

This project enabled the Australian Council of Prawn Fishers to coordinate, commission and extend its RD&E investments under the 2016 2020 Industry Partnership Agreement with FRDC. The report documents the process and plans behind each of the IPA’s programs: Community...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
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