PROJECT NUMBER
•
2019-114
PROJECT STATUS:
CURRENT
ORGANISATION:
Victorian Fisheries Authority (VFA) Queenscliff
SPECIES
A promotional campaign strategy is now being discussed and implemented (shortly) to establish consumer confidence in seafood sourced from the Hunter River and greater Newcastle regions. Marketing research is needed to ensure that this campaign is effective in addressing consumer concerns and restoring consumer confidence.
This research will then define the target audience, the key messages that must be addressed, and any additional details that will ensure an effective promotional campaign