178 results

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

Project number: 2016-251
Project Status:
Completed
Budget expenditure: $16,500.00
Principal Investigator: Tricia Beatty
Organisation: Intuitive Solutions
Project start/end date: 29 Sep 2016 - 29 Dec 2016
Contact:
FRDC

Need

A promotional campaign strategy is now being discussed and implemented (shortly) to establish consumer confidence in seafood sourced from the Hunter River and greater Newcastle regions. Marketing research is needed to ensure that this campaign is effective in addressing consumer concerns and restoring consumer confidence.

This research will then define the target audience, the key messages that must be addressed, and any additional details that will ensure an effective promotional campaign

Objectives

1. To identify through market research the understanding of the Hunter River Seafood Contamination by local residents, and regional, state-wide and national seafood consumers
2. To identify what is their confidence in NSW Government risk assessment and decision to re-open fishing in the region
3. To identify questions they have regarding safety in eating seafood sourced from the Hunter River and greater Newcastle region
4. To provide information to assist in a target seafood promotion campaign of Hunter River and Newcastle region seafood to restore confidence and repair brand damage due to the Williamtown Seafood contamination.

Final report

Author: Michael Sparks
Final Report • 2016-10-01 • 1.41 MB
2016-251-DLD.pdf

Summary

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface water, groundwaters and some fish species in nearby waterways Residents living near the base were warned to take precautions such as not eating fish or oysters from local waterways or drinking bore water. The NSW Government formed an expert panel and conducted an investigation into this issue The Expert Panel, after undertaking a major study, has advised that the levels of PFOS and PFOA within seafood in the region are at levels that provide minimal risk to most consumers Commercial and recreational fishing in the Tilligerry Creek and Fullerton Cove areas has re opened since October 1 st 2016 with an ongoing restriction on dusky flathead caught in the Hunter River for commercial fishers. A market research study was initiated to provide an estimate of the likely ‘ and ’ of this issue The research was conducted with two target groups of consumers:
o first, among Newcastle consumers (those who live within 50 km of Newcastle) and
o secondly, consumers who live 50 km 200 km from Newcastle
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ORGANISATION:
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This report provides a contemporary review of aquatic animal welfare in Australia, focussing on fish, crustaceans and cephalopods that are captured or farmed in the commercial wild capture, aquaculture and recreational fishing sectors in Australia. It also reviews the welfare of aquatic animals used...
ORGANISATION:
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PROJECT NUMBER • 2019-012
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Postgraduate funding - Stock structure and connectivity of Black Bream including implications for management

The research in this report was undertaken as part of Koster Sarakinis’s PhD project at the University of Adelaide supervised by Professor Bronwyn Gillanders (University of Adelaide), Dr Patrick Reis Santos (University of Adelaide), Dr Qifeng Ye (SARDI Aquatic Sciences), and Dr Jason...
ORGANISATION:
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This project assessed the performance of mechanical filtration as a means by which Australian prawn farmers could lower the risk of disease agent transfer into farms by selective removal of disease hosts and other vectors naturally present in farm source water. The project sought to provide...
ORGANISATION:
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Industry
PROJECT NUMBER • 2019-089
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Evaluation of point of care (POC) tests for White Spot Syndrome Virus (WSSV)

The CSIRO Australian Centre for Disease Preparedness (ACDP) Fish Diseases Laboratory (AFDL), in collaboration with Biosecurity Queensland, conducted a laboratory-based evaluation of commercially available point-of-care (POC) tests designed to detect white spot syndrome virus (WSSV) in the field. The...
ORGANISATION:
CSIRO Australian Animal Health Laboratory
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