OPERATING ENVIRONMENT AND RESOURCE MANAGEMENT UNCERTAINTY
Lengthy engagement/negotiation periods, lack of visibility, and complicated processes surrounding the Management Plan creates uncertainty for the fishers and hinders their ability to plan. DPIRD implements requirements and controls that specify how the industry operates which can impact business efficiency and cost. This is exacerbated by current market conditions. This project will undertake research to understand how to improve co-management and increased visibility of markets and trade environments driven by data and technology.
INCONSISTENT COMPLIANCE WHICH IS UNCLEAR AND DIFFICULT TO INTERPRET
Multiple layers of compliance and reporting are required (vessel, on board, catch) and are managed by different entities (DoT, AMSA, DPIRD). Processes are unclear, difficult to interpret, inconsistently applied and systems are unstable and poorly designed. This leads to difficulty to consistently meet requirements and unnecessary operating pressure for the fishers. There is a need to ework with these entities in a co-management approach to develop mutually beneficial solutions to increase efficiency for all parties. This project will undertake research to determine how digital technology can be applied to Industry compliance requirements (DoT, AMSA, DPIRD) to improve efficiencies and fishery sustainability.
TECHNOLOGY MATURITY & INDUSTRY CULTURE
There is no ongoing research into fishing technology to ensure the industry remains abreast of developments and responds accordingly. Additionally, this is a generational industry perceived to be reluctant to adopt new ways of working. Focused research will be undertaken to understand how the industry can apply technology and innovation to strengthen the industry’s position and provide the necessary training to do so.
INEFFICIENT TECHNOLOGY, PROCESSES AND KNOWLEDGE TO SUPPORT LOCAL SALES.
The 'back of boat sales' initiative creates retail challenges for fishers seeking to serve the local market effectively and efficiently. There is a need to undertake research to determine how the industry can apply digital technology to serve and engage the community more effectively while ensuring compliance to government requirements.
INDUSTRY AND COMMUNITY ENGAGEMENT
There is little community understanding of the Industry while Industry engagement is inefficient. Undertake ongoing focused research to understand how digital technology can be applied to strengthen engagement.

Whale entanglement in fishing gear has posed a major threat to the Western Rock Lobster (WRL) industry over the last decade. Adverse media attention has to date been avoided, but 2020 saw the first entangled whale appear dead on a WA beach entangled with gear from the state's fisheries. Similarly, several "public" rescues were undertaken of entangled whales which is extremely dangerous. Attempts to disentangle whales has led to the death of responders previously in both Canada and New Zealand. Such events have the capacity to provide a significant threat to the activities of the WRL industry through erosion of their social license.
A program to direct entanglement mitigation research over the next four years will increase the strategic focus of research and increase the efficiency of the application and granting process, thus leading to a more rapid implementation of outcomes into the management of the fishery. Critically, broad dissemination of the outcomes of these project will assist in creating a more resilient social license. This will be important when adverse media attention is focused on the industry as the result of either the death of a whale or responder attempting to disentangle the whale.