This project is a strategic initiative to support seafood businesses in diversifying into new economic markets. Amidst evolving global challenges and the impact of Covid-19 on the seafood industry, the need for diversification is more pressing than ever. The proposed project addresses this need by providing seafood business with the necessary support and resources to diversify into a sector which boasts much potential: seafood tourism. Seafood tourism presents a practical and feasible approach to diversification, which leverages the intrigue of marine environments and the seafood production process. Whilst feasible, there are inherent challenges and risks involved in pursuing this diversification pathway. This project directly responds to the request of F&A for support in navigating the diversification process. Central to its approach, is the delivery of decision-support tools which can facilitate informed decision-making and mitigate potential risks involved in diversifying. These tools will be vital in ensuring F&A businesses make sound and strategic decisions regarding their suitability to different seafood tourism models.

FRDC recently co-funded a cross-commodity project on Designing the integration of extension into research project (James, 2022), which sought to improve adoption of outcomes from RD&E project. At the conclusion of this report, recommendations for Phase 2 were made, and these included several focused on developing and trailing different learning approaches for knowledge transfer. Understanding learning approaches required for different topics and cohorts is an essential next step to improve practical outcomes associated with development, change, and adoption processes. This project represents an opportunity for FRDC to build on this initial investment and generate new knowledge on the connection between learning approaches and knowledge transfer to enhance the fisheries and aquaculture sector’s capability and capacity for adaptability and change.

A systematic review of the literature on the topics of adult learning, knowledge transfer, and transformational change will identify and evaluate relevant findings for the fisheries and aquaculture sector. These will be further ground-truthed through extensive stakeholder consultation within (a) wild catch organisations, (b) aquaculture organisations, and (c) through the wider industry knowledge network (e.g. extension officers and research teams). A compilation of informal and formal learning and development opportunities in fishing and aquaculture within organisations and in the wider industry will be analysed, and case studies of best practice identified, analysed and showcased as examples of successful change, adoption, skill development and shift in mindset.

These evidence-based context-specific insights will be translated into a guide, tool or micro-credential for best practice in designing and delivering knowledge transfer and practice change activities. The usefulness and ease of use of this resource will be tested in a workshop with FRDC extension professionals and other interested stakeholders, refined and then introduced to the fisheries and aquaculture community for application to learning and training in organisations and throughout the wider industry. It is expected that the findings of this project will have implications for the project Capability and capacity: Navigating leadership pathways in fishing in aquaculture, in particular insights on how learning approaches for the topic area of non-technical skills development (e.g. communication, team effectiveness, career self-management, problem-solving, strategic thinking and foresight) occur within organisations that may prove to be the start of the leadership pathway for people within fisheries and aquaculture, and if done effectively may widen and diversity the talent pipeline into mid to high leadership level development opportunities.

This project has been designed with a 12-month timeline, with options to scale down if required by FRDC.