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Empowering Industry: Improving two-way membership communication in peak industry bodies of the fishing and seafood industry

Project number: 2011-400
Project Status:
Completed
Budget expenditure: $167,500.00
Principal Investigator: Jill Briggs
Organisation: Affectus Pty Ltd
Project start/end date: 20 Jul 2011 - 29 Oct 2013
Contact:
FRDC

Need

The seafood industry is comprised of national, state, regional and sector organisations all of whom have a "client group" with which two-way communication and connection is anticipated. It is also noted that industry organisations have identified the need to improve lines of communication between industry associations and their members as being critical for many associations survival.

Industry organisations have articulated the issues that impact on their associations'/organisations effectiveness and which they believe should be researched and could be addressed through improved and coordinated communication strategies via a research project.

The identified issues are:

• Defining how organisations are relevant and what value is being offered to members;
• Lack of clarity as to what ‘product’ is being offered;
• A lack of clarity as to what associations' key messages are for their members and broader industry;
• A disjunct between the message being sent by groups and those receiving it;
• Misunderstanding of what is being said amongst many competing messages;
• Different priorities at top and bottom of associations' organisational structures;
• Confusion amongst members as to who’s who and why. What do the different levels of organisations do? What representation do or don’t they have?
• All of the above were made more difficult by a general lack of support and funding for associations.

No one group has the resources or skills set to address all of these issues, but the issues were common across all sectors and jurisdictions and a cooperative approach was considered to be possible and beneficial.

Objectives

1. Complete a communication audit to gain an understanding of what generic tools are already available to suit associations' communication needs.
2. Assist peak associations to clearly define their roles and responsibilities and develop an understanding of what their key ‘selling proposition’ is to members.
3. Clarify association members/audience, identify shared members and identify opportunities and methods to minimise duplication and maximise information exchange
4. Based on previous objectives, specifically modify and tailor communication techniques to improve communication and membership support in six case-study associations.
5. Extend project outcomes on a national basis

Project products

Brochure • 2014-02-27 • 575.45 KB
2011-400 Communication Guide - Empowering Industry Two-Way Communication Project.pdf

Summary

Brochure describing Two-Way Communication for peak industry bodies.  Has nice diagrams.
People
People

National Seafood Industry Leadership Program: 2012-2014

Project number: 2012-401
Project Status:
Completed
Budget expenditure: $303,840.00
Principal Investigator: Jill Briggs
Organisation: Affectus Pty Ltd
Project start/end date: 30 Jan 2012 - 29 Jan 2015
Contact:
FRDC

Need

The 2008 Leadership Program review was conducted and provided information to the funders regarding the initial years of the leadership delivery. The present funding round will deliver another review of the program in the final report. This review will include graduates, program sponsors and industry organisations.

Rural Training Initiatives continues to anecdotally assess the processes and outcomes of the program through participant evaluations at the conclusion of each program residential and through conversation with the NSILP advisory group and industry stakeholders. This anecdotal feedback indicates that the program is much more than a positive learning experience.

The need for this project has been suggested in the above sections but there is further evidence of need provided by the goals of the FRDC’s People Development Program,
1. enhance industry leadership within all sectors;
2. build industry capacity to drive change to achieve goals

FRDC’s Working together: The National RD&E Strategy

Priority areas addressed through this project will be:
• identifying and understanding success drivers and factors in comparable industry and resultant opportunities for fisheries
• developing the leadership skills across all stakeholder groups
• understanding and developing strategies to enhance, decision-making and adoption practices
• developing business and business modelling capability
• building stakeholder capacity to move toward co-management of fisheries
• identifying and understanding factors that drive responsiveness or adoption of new practices and innovation and how these can be influenced
• building skills and networks that support knowledge transfer and R&D adoption
• building understanding, and commonality of objectives, between stakeholders, including researchers, managers, fishers and NGOs.

Objectives

1. To review the National Seafood Industry Leadership Program in response to NSILP 2009-2011 program final report
2. To develop and deliver 9 days (3x3 day residentials) of leadership learning and experience in three locations within Australia. The nine days of the program to include skills sessions and industry knowledge exchange sessions. Delivery during 2012, 2013 and 2014.
3. To graduate a minimum of 15 new leaders per annum. These leaders to reflect diversity of the industry and if possible include all sectors of the industry. Delivery during 2012, 2013 and 2014.
4. To evaluate the program via residential participant evaluation processes and a final review delivered to FRDC via the project final report

Final report

ISBN: 978-0-9872781-3-5
Author: Jill L. Briggs
People
PROJECT NUMBER • 2016-401
PROJECT STATUS:
COMPLETED

Catch the Drift - Leadership and development training for the next generation in the commercial fishing and aquaculture industries

Catch the Drift (CTD)was successfully completed in October 2018 with the completion of the stakeholder survey. The project delivered three CTD programs within the scheduled timeframe, meeting the expected requested participant numbers. Additionally, due to the success of the first two...
ORGANISATION:
Affectus Pty Ltd
People
PROJECT NUMBER • 2009-310
PROJECT STATUS:
COMPLETED

National Seafood Industry Leadership Program: 2009-2011

National Seafood Industry Leadership Program 2009 – 2011 was reviewed and revised in line with the 2008 review. Adjustments were made to the program including the introduction of the third day added to Residential 2 – Sydney (Objective 1 & 3). These adjustments have provided further...
ORGANISATION:
Affectus Pty Ltd
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