National Seafood Industry Leadership Program 2018 - 2021
FRDC has developed the 2015-2020 Strategic Plan. The plan details the areas of investment for the industry and provides direction regarding the leadership requirements for the Australia seafood industry. Relevant sections of that document state the following:-
“All sectors of Australian fishing and aquaculture need strong, effective, connected leadership to respond well to the challenges and opportunities before them...Having strong leadership capacity will generate strong fishing and aquaculture communities that are productive, profitable and resilient to change, therefore people development remains an important focus for RD&E...projects include the National Seafood Industry Leadership Program"
The above indicates the ongoing need and support for the NSILP 2018-2020. Additionally, although the NSILP 2015-2017 project is yet to be fully evaluated, there is data indicating a significant increase industry need for the NSILP. This data includes 70 unsuccessful applicants over the course of the project time frame; applicant nominators requesting the reason for unsuccessful application responses and; extremely high caliber applicants who should be accepted into the NSILP being ‘rejected’ over two consecutive years. However, the greatest need remains the ongoing succession of the industry and the need for ongoing opportunity to skill-up and build the knowledge of the individuals who will step into leadership roles.
The NSILP 2018-2020 will address the needs discussed above through providing skill development in key leadership areas such as inter-personal communication, team building and strategy planning. The NSILP will also build industry sector understanding through ensuring an annual diverse participant cohort and seek guests and program speakers who reflect industry breadth and deliver addresses that reflect the range of the industry. The NSILP will raise the positive profile of the industry through building professionalism amongst the participants and through the delivery of a number of participant addresses to the industry.
Indigenous fishing subprogram: Business Nous - Indigenous business development opportunities and impediments in the fishing and seafood industry
Catch the Drift - Leadership and development training for the next generation in the commercial fishing and aquaculture industries
Empowering Industry: Improving two-way membership communication in peak industry bodies of the fishing and seafood industry
The seafood industry is comprised of national, state, regional and sector organisations all of whom have a "client group" with which two-way communication and connection is anticipated. It is also noted that industry organisations have identified the need to improve lines of communication between industry associations and their members as being critical for many associations survival.
Industry organisations have articulated the issues that impact on their associations'/organisations effectiveness and which they believe should be researched and could be addressed through improved and coordinated communication strategies via a research project.
The identified issues are:
• Defining how organisations are relevant and what value is being offered to members;
• Lack of clarity as to what ‘product’ is being offered;
• A lack of clarity as to what associations' key messages are for their members and broader industry;
• A disjunct between the message being sent by groups and those receiving it;
• Misunderstanding of what is being said amongst many competing messages;
• Different priorities at top and bottom of associations' organisational structures;
• Confusion amongst members as to who’s who and why. What do the different levels of organisations do? What representation do or don’t they have?
• All of the above were made more difficult by a general lack of support and funding for associations.
No one group has the resources or skills set to address all of these issues, but the issues were common across all sectors and jurisdictions and a cooperative approach was considered to be possible and beneficial.