To achieve the complementary outcomes of sustainability and economic benefits to the stakeholders in the SEF, a whole of chain approach to R&D is required (which is in accordance with government direction on R&D planning). Current practice focuses on the biology and fishery management which has precluded more innovative ways of adding value. Following a workshop held in November 1999 (Canberra) a recommendation was made that FRDC develop a subprogram to support the industry development component of R&D for the SEF. This application will develop the subprogram over the next year and produce a Strategic Plan that incorporates a whole of chain approach.