Australian Food and Wine - Collaboration Group (Phase 2)
Project number:
2024-036
Project Status:
Current
Budget expenditure:
$80,000.00
Principal Investigator:
Jade Curley
Organisation:
Hort Innovation
TAGS
The purpose of this project is to build upon 2022-022: "Australian Food and Wine - Collaboration Group" by expanding to more key international markets, thereby promoting a collaborative industry approach to trade both domestically and internationally. The project builds upon the 'Team Australia' initiative, which is a collaborative, multi-agency approach designed to promote Australian interests abroad by uniting government, industry, and other stakeholders to work toward shared goals. Specifically, the project aims to enhance market access and trade opportunities for Australian agricultural, forestry, and fisheries exports through market product promotions in international countries.
1. To open, improve, and maintain access to overseas markets for Australian agricultural products by building stronger relationships with trading partners, neighboring countries and international organisations.
2. To promote Australian Food and Wine products in international markets through collaborative product promotion events.
