The “Passion for Prawns’ Benchmarking Report has three distinct components. The first component relates to the collection of information pertaining to the production, processing and marketing practices currently undertaken by Australian aquaculture prawn growers. Further, this...

The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...