Public and consumer confidence is vital to the wellbeing of Australia’s seafood industry.

Standard fish names remove confusion, strengthen consumer confidence, create market efficiency, underpin effective fisheries monitoring and improve management of food safety.

Use of standard fish names achieves outcomes that are consistent with the aims of industry and governments:
1 Improved monitoring and stock assessment enhances the sustainability of fisheries resources.
2 Increased efficiency in seafood marketing improves consumer confidence and industry
profitability.
3 Improved accuracy in trade descriptions enables consumers to make more informed choices
when purchasing seafood and reduces the potential for misleading and deceptive conduct.
4 More efficient management of seafood related public health incidents and food safety through
improved labelling and species identification reduces public health risk.

The FNC has been set the challenge to
• Improve the marketability of a species while being consistent with the fish naming protocols
• Review the naming protocols to achieve names that increase the economic benefit of Australian seafood
• Engage more with industry top develop innovative fish names
• Improve the linkages between species sustainability and fish names
• Striving to have further uptake of fish names and to mainstream fish names
• All key documents and the AFNS must be in harmony

Within the next decade: the AFNS must
• Be all inclusive
• Meet needs of fisheries managers
• Meet the needs of retailers
• Must be world’s best practice
• A national benchmark for sustainability will be developed

Significant changes have been made to the structure and direction of the FNC to accept a more marketing based focus, and the procedures that drive the FNC to achieve greater efficiencies.

This project will continue to capitalize on this investment