The development of statistics on Australian fisheries production and gross value of production (GVP) is required to meet a wide range of demands.

First: The data are extensively used by the fishing industry and by providers of services to the fishing industry in making investment decisions and in longer term planning of marketing strategies. The importance of the information provided by this project was highlighted at the 1997 FRDC Australian Fisheries Economics Statistics Workshop and the Seafood Directions Conference in 1999. Also the information is used extensively in FRDC's publication "From Antarctica to the tropics: a snapshot of the Australian fishing industry".

Second: The existence of these data in a readily accessible form provides the basis for a range of other activities, including the setting of research priorities by fisheries managers, industry and research organisations and the selection of a research portfolio by funding agencies. The Commonwealth government through ABARE, contributes to a number of international databases including databases managed by FAO and OECD. Information at the international level can be important in relation to international negotiations on issues such as transboundary fisheries, in analysing trade opportunities and threats and is essential for participating in fora such as APEC and WTO.

Third: The gross value of production for specific fisheries are used for determining research and development levies for Fisheries Research and Development Corporation (FRDC) and for determining industry contributions to research. Because the estimates form the basis for research levies for each fishery, it is important for the system to be independent from those involved in the management and marketing processes to ensure the neutrality and integrity of the estimates.

Fourth: There are significant economies in centralising the collection, collation and dissemination of the gross value of production data. In the absence of this project the workload of a range of organsations involved with fisheries management would be substantially increased.

The first item on the previous Minister for Primary Industries and Energy, John Anderson’s list of priorities for R&D corporations was "Identify strategic market access and investment opportunities based on improved access to international markets and to develop strategies to take advantage of these opportunities". The recently completed HIASM project is the only FRDC project to address this priority item. The project established a working relationship with the Supermarket to Asia Council and the new proposal will competently address the need identified by the Federal Government. The proposed project also addresses the FRDC program “industry development” and its key areas of “market development”, “value adding”, "quality and information delivery". The project will forge new links with the Supermarket to Asia (STA) program and will be the key link between STA and the seafood industry on a national basis.

The number of enquiries received by the project team on a wide range of species and products highlights the need for this project. The main needs that this project will address are:

* Keeping the Asian seafood market door open at a time when industry attention is temporarily diverted to such markets as USA and Europe.
* Overcoming the lack of industry expertise in marketing and lack of awareness of quality requirements in Asian markets.
* Adding value to under utilised and under valued species.
* Providing marketing information for other seafood projects.
* Generating interest in export markets.
* Providing a national seafood industry catalyst for quality initiatives and a focus point for marketing information for Australian under-utilised species.
* Providing a link with Supermarket to Asia programs and assisting with the uptake of these programs by the seafood industry.
* Providing a link with Asian trade exhibitions in order to increase seafood industry participation in these exhibitions.
* Increasing through-chain quality improvement by increasing the number of seafood companies with SeaQual Quality Food Australia accreditation.
* National co-ordination of marketing quality Australian seafoods.
* Revising awareness of Asian markets and their product and quality requirements.
* Developing a framework for how to do business in Asia included key marketing data on the Asian markets, competitor profiles and impediments to trade in the region.

The project team of the completed HIASM project also provided contacts from their in-market research to a number of companies or individuals that are pursuing markets for Australian seafood species. The knowledge gained from the project has already encouraged marketing efforts on lesser known but sustainable seafood species and will also encourage the harvesting of species that are currently not commercially viable in Australia. The HIASM project is the only marketing project with a national steering committee as a reference group that can assist in the expansion of markets for Australian seafood species.

The “Hooking into Asian Seafood Markets” project will work with SeaQual (Australia) in developing a SeaQual accreditation standards for the Australian seafood industry. The project will provide a conduit between STA and the seafood industry with respect to the project commercial operators and will assist with increasing the awareness of STA programs.