End chain customers have learnt to expect muddiness in Barramundi and this causes a negative barrier to purchase. The impact of market perception is farmed Barramundi has remained at 7-$10/kg (farm-gate price) for >10 years, despite the species having an 'iconic' name with consumers. There is a...

1. Convene a Barramundi stakeholder workshop in Cains on June 29th 2. Identify and agree causes of market failure 3. Confirm participants who will be responsible for Actions agreed

This project allowed work with the Australian Barramundi Farmers Association (ABFA) to: Coordinate the planning, implementation, and reporting of R&D projects conducted by the Seafood CRC to achieve the outcomes specified in the ABFA Strategic Plan. Facilitate the barramundi farming...