Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...

The research team have studied the supply chain of Royal Red Prawns including the fishing operations, prawn handling and processing, and current market supply chains. The research team has also undertaken extensive sensory investigation to understand the specific sensory qualities of the Royal Red...