22,421 results

SCRC: Evaluating Consumer Impact of the National Prawn Marketing Strategy Implementation

Project number: 2012-774.60
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Meredith Lawley
Organisation: University of the Sunshine Coast (USC)
Project start/end date: 14 Nov 2013 - 30 Jan 2014
Contact:
FRDC

Need

The proposed evaluation will be critical to providing feedback directly from consumers on how effective the implementation of the Plan has been. This data can then be triangulated with data from industry (both qualitative and quantitative) to gain a full picture of all aspects of implemenation of the Plan. Specifically, the evaluation will measure reach and awareness of the campaign as well as identifying which media were effective in gaining consumer attention, recall of specific promotional items (recipe cards, posters, banners, decals etc) and the impact of the campaign on both consumers attitudes and behaviour. Further, we will be able to use existing knowledge of consumers purchasing behaviour and attitudes towards prawns as a benchmark against which this new data can be compared.

Industry

SCRC: Industry funds to cover implementation of National Prawn Marketing Strategy Year 3

Project number: 2012-775.20
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Jayne M. Gallagher
Organisation: Seafood CRC Company Ltd
Project start/end date: 31 May 2015 - 29 Jun 2016
Contact:
FRDC

Need

Industry have agreed to fund the implementation of the Marketing Strategy as developed by 2011/736. This project is to disburse the funds collected from industry to pay for marketing materials developed. There is no FRDC/CRC contribution to these funds

SCRC: Industry funds to cover implementation of National Prawn Marketing Strategy Year 2

Project number: 2012-775.10
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Jayne M. Gallagher
Organisation: Seafood CRC Company Ltd
Project start/end date: 30 Jun 2014 - 29 Jun 2015
Contact:
FRDC

Need

Industry have agreed to fund the implementation of the Marketing Strategy as developed by 2011/736. This project is to disburse the funds collected from industry to pay for marketing materials developed. There is no FRDC/CRC contribution to these funds

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Industry

SCRC: Corporate membership of the Ehrenberg-Bass Marketing Research Institute

Project number: 2011-764
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Larry Lockshin
Organisation: University of South Australia
Project start/end date: 24 Oct 2011 - 29 Jul 2014
Contact:
FRDC

Need

The previous relationship between Seafood CRC and EMBRI went wrong because the CRC was asking EMBRI to do things that had no relationship to their R&D interests. The relationship is now much better as a result of meetings with the new head of marketing where the CRC learned about what EMBRI prefers to investigate. EMBRI has an interst in the science of industry - wide marketing and has a high degree of expertise in this area as it relates to wine. The involvement of Tassal with the CRC and EMBRI is also a positive development.

The CRC needs professional input into all of our marketing projects. This input is needed at the early project develpoment phses, during execution and during reviews. We also need a capaifty to deliver professional marketing R&D if we are to gain significant interaction with supermarkets, large seafood wholesalers and large seafood producers such as Tassal that employ their own professional marketing staff.

As a way to cement a new realtionship with EMBRI it has been proposed that the Seafood CRC joins the institute as a Corporate Member.

Industry
PROJECT NUMBER • 2005-241
PROJECT STATUS:
COMPLETED

Progressing the recommendations from the scoping study report for abalone marketing and promotion

The Australian abalone industry identified a clear need to continue with the work done by David McKinna and the investigation into the Australian abalone industry, its markets, global production, abalone consumption and consumption trends and Australia’s position in the market....
ORGANISATION:
Abalone Council Australia Ltd (ACA)
Industry
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