The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...
Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
The wild prawn industry, as a key influencer of the community's (sustainability) perception of the Australian seafood industry, has addressed identified risks to social license so that it can protect its legal license to operate in public waters. This report provides the results and conclusions on...
Prawn trawling is among the world's least selective fishing methods, the unintended consequence being large quantities of bycatch. It is also a method that can disturb benthic habitats and use large quantities of fuel—a significant running cost for many fisheries. Issues of bycatch and fuel...
APPA’s aim was to improve the image and value of Australian sea-caught prawns in international markets. In order to achieve this, the industry must ensure that it processes and offers consistent high quality and high value food. The customers must be able to recognise and reward the high...