APPA’s aim was to improve the image and value of Australian sea-caught prawns in international markets. In order to achieve this, the industry must ensure that it processes and offers consistent high quality and high value food. The customers must be able to recognise and reward the high...

In 2015 industry stakeholders from the Australian Council of Prawn Fishers (ACPF) and the Australian Prawn Farmers Association (APFA) identified the potential for the "Love Australian Prawns" (LAP) campaign to be undermined by the practice of unscrupulous operators substituting Australian prawns...