88 results

RAC QLD: Queensland Seafood Marketing Symposium

Project number: 2016-262
Project Status:
Completed
Budget expenditure: $40,000.00
Principal Investigator: Marshall Betzel
Organisation: Queensland Seafood Marketers Association Inc (QSMA)
Project start/end date: 29 Dec 2016 - 30 Jul 2017
Contact:
FRDC

Need

Although a $2.7 billion industry,the Australian Seafood lags behind otherp rimary producers in its ability to centrally organise, market and represent itself to consumers,regulators and the general public.

There remains a strong need for seafood producers (fishers and farmers) to understand the curren seafood market, supply chainand advances in product development and marketing.

A marketing symposium would provide industry with an update on the current trends and approaches, it would further benefit industry by benefit industry by:

1. Informing participants how effective marketing works
2. Inspiring participants with practical examples of effective marketing they could apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill
4. Identify and explain new marketing channels and the opportunities they present
5. Demonstrating how to incorporate a systematic approach to developing a brand
6. Identifying meaningful and distinct consumer markets through market segmentation

It is clear that the priority audience for the symposium are fishers and farmers looking to improve their profitabulity

Objectives

1. Create and promte a 1 day marketing symposium

Final report

Author: Marshall Betzel
Final Report • 2017-09-29 • 376.07 KB
2016-262-DLD.pdf

Summary

The initial proposal to hold a marketing symposium in Queensland was based on the need to bring Industry together with particular reference to the post-harvest sector to provide, exchange and discuss information in an open forum regarding trends and/or needs in the existing value chain process which will lead to product reaching its market in ultimate post-harvest condition and value. Concepts of market brands, brand orientation, consumer trends, market segmentation, packaging and distribution were all key elements of the symposium subject matter.

One of the key messages that resonated strongly throughout the symposium was that as an industry, we don’t communicate with consumers or the community in general about how sustainable Queensland Seafood is or its value in terms of nutrition and wholesomeness. Similarly, the sustainability message of how our industry operates is also absent in our marketing.

There was a strong consensus amongst the delegates that these areas should be addressed, and that perhaps the central theme of the next symposium should be what effective strategies and methods should we as an Industry consider in engaging and creating awareness within the community as to our high level of sustainable practice and social responsibility.  

Project products

Presentation • 27.04 MB
2016-262-Presentations.pdf

Summary

Presentations by the following presenters are available to download as PDF:

  • Hayley Abbott
  • John Connelly
  • Chanel Day
  • Claire McAsh
  • Chris Calogeras
  • Sam Gordon
  • Alan Adams
  • Peter Horvat
  • John Sussman
  • Arthur Raptis
  • Ben Hale
Industry
PROJECT NUMBER • 2022-137
PROJECT STATUS:
COMPLETED

Ensuring market-focused value adding capabilities are available to SA Seafood companies today and through to 2030

Context Fresh premium seafood has long been the best pathway to a viable consumer. That remains true for premium SA wildcatch species (e.g., rock lobster, prawn, abalone) that are, and will continue to be, prosperous. But processing and value adding have never been more critical to attract retail...
ORGANISATION:
Ridge Partners
Adoption
PROJECT NUMBER • 2017-065
PROJECT STATUS:
COMPLETED

Disseminating existing bycatch reduction and fuel efficiency technologies throughout Australia's prawn fisheries

Prawn trawling is among the world's least selective fishing methods, the unintended consequence being large quantities of bycatch. It is also a method that can disturb benthic habitats and use large quantities of fuel—a significant running cost for many fisheries. Issues of bycatch and fuel...
ORGANISATION:
IC Independent Consulting Pty Ltd

Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

Project number: 2022-209
Project Status:
Completed
Budget expenditure: $182,505.00
Principal Investigator: Darryl P. Anderson
Organisation: Anvil Media
Project start/end date: 13 Jul 2023 - 30 Jan 2024
Contact:
FRDC

Need

FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).

Objectives

1. Increase the awareness of innovation and sustainability in wild catch seafood producers and their link to ongoing local seafood supply.
2. Increase the socio-economic development in coastal fishing communities.
3. Improve social acceptability and perception of the people, products, and organisations who are part of the regions featured in the series.

Website

Website • 2025-01-22
Take a Deep Dive_FRDC

Summary

This project developed a suite of videos that showcased an unbiased and authentic perspective on what the commercial wild catch sector looks like from the fishers' perspective. Through a series of interviews, each video focuses on the themes of - career opportunities, sustainability within wild catch fishing, innovation across the sector and its socio-economic benefits.
 
The videos were used in a social media campaign "Take a deep dive into wild catch fishing" with further details on the campaign and the videos available on the FRDC website here: https://www.frdc.com.au/take-deep-dive-wildcatch-fishing
Industry

Trans Tasman Rock Lobster Industry Congress - Locking in the Future: 2023-2031

Project number: 2022-109
Project Status:
Current
Budget expenditure: $150,000.00
Principal Investigator: Tom T. Cosentino
Organisation: Southern Rocklobster Ltd (SRL)
Project start/end date: 7 Feb 2023 - 30 Dec 2033
Contact:
FRDC

Need

Australian and New Zealand Rock Lobster is a high value product that has strong recognition in their local and export markets. There is significant capital investment across the combined jurisdictions of the Trans-Tasman lobster fisheries. As with most other wild caught fisheries and seafood sectors Trans-Tasman lobster fisheries face similar challenges in regards to, sustainability, threats to / competition for the resource and resource access, product quality and food safety, implications from aquaculture production and applying and taking advantage of new and emerging technologies. In addition to these common industry issues, lobster fisheries produce a product that is predominantly for live export which adds further challenges such as barriers to trade and trade agreements, complex supply chains and understanding the ‘what and where’ of new market opportunities.

Well organised and educational forums such as Trans-Tasman Rock Lobster Congresses enable a sharing of information and a collaborative approach to addressing challenges and sharing successes. Since first being held in 1999 the biennial Rock Lobster conferences have become the pre-eminent forum for the respective Trans-Tasman lobster industries to consider and address the many challenges across the supply chain. There is never a shortage of key issues and topics to address and bring together in a common theme to deliver a successful Trans-Tasman Industry Congress that has the support of all the key industry bodies and wider stakeholders.

The history of successful Trans-Tasman Industry Congresses, speaks for itself.
Trans-Tasman Congresses have well established support of all the key industry bodies and wider stakeholder interests with all lobster producing jurisdictions having now hosted an event. This history combined with the experience, existing contacts, establishing themes, producing engaging programmes, having informative exhibitions, attracting quality keynote speakers - both local and international, continuing sponsorship from service providers and the ability to attract the general support of industry ensure there is a pool of support and knowledge to deliver successful congresses

Initial Contributions (2023):
• Total combined initial contributions will be to a maximum of $30,000.00.
• Request a cash contribution from the NZRLIC.
• Request a contribution from the Eastern Rock Lobster Industry.
• Contribution from the SRL IPA.
• Contribution from the WRL IPA.

Proposed Governance Arrangements:
• The Managing Entity (ME) i.e. the industry body responsible for administering the congress in a particular year, will be responsible for holding and managing the ‘kitty’ of funds.
• ‘Surplus’ funds will be used to fund the administration, hosting and attendance of any planning meetings conducted in the ‘interim year’, this process will be managed by the ME responsible for hosting the most recent (past) Trans Tasman Congress.
• PI & Co-Investigators will discuss and confirm the amount required for future initial contributions.

Environment
PROJECT NUMBER • 2014-028
PROJECT STATUS:
COMPLETED

Mud cockle (Katelysia spp.) stock enhancement/restoration: practical implementation and policy evaluation

This study was conducted to restore the Mud Cockle population in the Section Bank of Port River, South Australia, which had drastically decreased due to commercial fishing. Mud Cockles are important not only for commercial purposes but also for stabilizing sediment and reducing turbidity in the...
ORGANISATION:
SARDI Food Safety and Innovation
SPECIES

Bursaries to attend the 2022 New Zealand Seafood Industry Conference

Project number: 2022-052
Project Status:
Completed
Budget expenditure: $2,675.22
Principal Investigator: Claire Webber
Organisation: SA Sardine Industry Association Inc
Project start/end date: 12 Aug 2022 - 19 Aug 2022
Contact:
FRDC

Need

Bursary recipient will attend five sessions over the two day conference:
- Fishing with care and precision
- Thriving coastal communities
- Growing market value
- Healthy marine environments
- Modernising fisheries management

Additional conference activities will be attended were possible, including networking functions and FRDC meetings.

Benefits of including the bursary recipient in the Australian delegation to New Zealand include:
- Improvements in trans-tasman industry relationships
- Enhanced learning and sharing on important industry issues (notably electronic monitoring of fleets)
- Relevance and input to group discussion and thinking regarding important session topics and ideas
- Increased understanding of government policy decisions and drivers and other external impacts on fishing industry productivity

Objectives

1. Australian fishing industry participation at the Seafood NZ Conference 2022
Industry
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