Elspeth Macdonald, the CEO of Scottish Fishermen's Federation (SFF), is a key advocate for the fishing industry and has critical knowledge and experience with the spatial squeeze and the emerging offshore renewable energy sector. As such, WAFIC and the South Australian Northern Zone Rock Lobster Fishermen’s’ Association recognises an opportunity for the fishing industry and government representatives to share and learn from Scotland’s experiences. Through this exchange of knowledge, we hope to guide the development of Australian policy frameworks that encourage co-existence with commercial fisheries.

Tentatively, we are planning for Mrs Macdonald to arrive in Perth to attend high-level State Ministerial and State and Commonwealth Government meetings, before travelling to Adelaide to be a keynote speaker at the Rock Lobster Trans-Tasman Conference arranged by the South Australian Northern Zone Rock Lobster Fishermen’s’ Association and then attend a National Coordination Ocean Access Committee meeting coordinated by Seafood Industry Australia. Other potential opportunities may also be identified and discussed in the months leading up to Mrs Macdonald’s arrival.

Through the online platform, potential and existing employees will understand and have access to employment opportunities, resources to help build their knowledge, skills, competencies and experience (capabilities), identify career progression, training and development opportunities.

The platform content will focus on creating a positive/realistic narrative by providing a balanced portrayal, telling the story of seafood as a sustainable, future focused industry with growth opportunities and varied career options for all skill levels. Enabling an eye-opening experience, users will respond positively to being exposed to the breadth and depth of the seafood industry. Showcasing the variety of roles, sustainable solutions, low barriers to entry as well as transferability of skills will help paint the picture of a varied and inclusive industry where all are welcome.

This project aims to utilise existing and generate new content, as identified in project research to enable a successful platform launch.