242 results

Community Sentiment Survey

Project number: 2023-200
Project Status:
Completed
Budget expenditure: $15,000.00
Principal Investigator: Michael Sparks
Organisation: Intuitive Solutions
Project start/end date: 28 Jul 2024 - 13 Oct 2024
Contact:
FRDC

Need

There is currently no available data which provides insight into community expectations and sentiment. Canvassing and reporting on the perceptions, views and likely behaviors of seafood consumers in particular will provide a fuller understanding of the impact of any change to the current fishery and marine park areas.

Objectives

1. To collect and report on community perceptions, sentiment and likely purchasing and consumption behaviors relevant to the issues identified in this application.

Survey

Author: Michael Sparks
Survey • 2024-05-01 • 741.01 KB
2023-200-DLD.pdf

Summary

Australia’s Commonwealth, state and territory governments together with regulatory bodies and local authorities have worked in partnership with the fishing industry, scientists, economists, environmental non-government organisations to establish 
management frameworks for fishing in and around Australia. These management processes implement controls, such as limits on catch or effort levels, and regulation of fishing methods to manage Australia’s fisheries in a sustainable way. It also includes the definition and description of different fishing zones and areas. Nominated Australian fisheries and marine park areas are two critical foundations for the description of some of the areas in and around Australia.

A need to understand the Australian community’s awareness and understanding of these zones has been identified. A measure of the support for commercial fishers to operate in these areas was also seen as an important measures to collect 
and describe. These measures will provide Governments and industry the opportunity to plan for their communications and engagement with the Australian community on these two key zones. This research was designed to provide a snapshot of the community’s awareness, knowledge and perceptions of Australian fisheries, marine parks and commercial fishers who may operate in these designated areas. A representative sample of n = 1,000 adult Australians was captured in this community sentiment survey. A more detailed 
explanation of the research design is provided in the attachments to this report. 

 
Communities
PROJECT NUMBER • 2018-075
PROJECT STATUS:
COMPLETED

Aquaculture-Community Futures: North West Tasmania

This report discusses a study conducted by the Institute for Marine and Antarctic Studies at the University of Tasmania on marine and costal wellbeing and how it can be considered in regional marine and coastal development decision making. The need for this project arose from a desire by selected...
ORGANISATION:
University of Tasmania (UTAS)
Communities

Our Pledge: Australian seafood industry response to community values and expectations

Project number: 2017-242
Project Status:
Completed
Budget expenditure: $153,484.97
Principal Investigator: Jane D. Lovell
Organisation: Seafood Industry Australia (SIA)
Project start/end date: 14 Aug 2018 - 30 Jul 2019
Contact:
FRDC

Need

Despite considerable investment in RD&E to understand why the Australian seafood industry has been experiencing diminished levels of socio-political and community acceptability, there is still uncertainty regarding the significant values of different segments of the Australian community for coastal and marine systems, their management and industry (Essence Communications 2015). Further, there is evidence these values and associated expectations are highly changeable and can have significant individual, business and national repercussions. While the seafood industry already operates from a strong values-based position of its own - ‘sustainability’, there is evidence the community's concerns have expanded to include animal welfare, supply chain integrity, modern slavery for example.

Understanding community values and expectations is important but not enough. Industry must articulate and demonstrate its commitments to addressing kncommunity expectations. This is critical to breaking the reactive negative cycle that threatens resource access, mental health and viability of our industry. A means of monitoring and tracking industry's success in responding to the community's changing expectations and values must also be developed.

Seafood Industry Australia's (SIA) members have identified social licence. This project is a tangible commitment to a national conversation and action to address community values. It is an opportunity to build seafood industry unity on the basis of a set of shared values and supporting practices.

Australian Council of Prawn Fisheries (ACPF) has initiated a lot of this listening and values-related work relevant to wild catch prawns. ACPF is ready to design, implement and evaluate activities that embed these values as messages and convey the supporting or changing behaviours as proof. ACPF needs to ensure that its outputs reflect the direction of the Australia seafood industry and sees advantages in liaising with SIA as it produces outputs at sector level. In doing so, it will provide a test case for how other seafood industry sectors can undertake to acknowledge and respond to community values and expectations, and make a national set of shared industry-community values their own.

Objectives

1. Identify values of major segments of the Australian community for fisheries resources and seafood industries, and expectations of industry behaviours that support those values
2. Identify values of the Australian seafood industry that are common across the industry at national and sector/regional scales
3. Establish industry response to community values and expectations, including measurable benchmarks of industry behaviours and performance that demonstrate commitment
4. Demonstrate and evaluate the effectiveness of a community engagement and communication strategy that is built on recognised shared values and committment to supporting industry behaviours (Extension proof of concept – Prawns)
5. Increase capacity of industry's current and emerging leaders to engage in values-and-behaviours conversations with community leaders on an ongoing basis

Report

Author: Futureye
Report • 2020-09-07 • 1.02 MB
2017-242_Review of Community Attitudes.pdf

Summary

Seafood Industry Australia commissioned Futureye to review existing research into the Australian communities attitudes toward seafood, as well as other market research, that has been undertaken since 2014. The findings from this review were used to make recommendations to Seafood Industry Australia about what to address in their pledge to demonstrate the industry’s intent to earn its ‘social licence to operate.’

Project products

Report • 2020-09-07 • 354.06 KB
2017-242_The Pledge - Industry Values & Practices.pdf

Summary

Seafood Industry Australia commissioned Sea Change Consulting Australia to review values statements and recorded practices of 52 Australian seafood organisations. This review collated the most common Australian industry values and underpinning behaviours (practices), which provides evidence to demonstrate the industry’s effort and performance regarding to meet shared practices and values to earn its social licence to operate.

Report • 2020-09-07 • 1.12 MB
2017-242_Community Sentiment Research.pdf

Summary

Essence was engaged by Seafood Industry Australia to undertake a research program to help inform the development of a pledge to the Australian community and provide a benchmark of community sentiment towards the Australian seafood industry.

Final Report • 2020-09-15 • 3.70 MB
2017-242-DLD.pdf

Summary

The Australian seafood industry has clearly identified social licence and community perceptions as critical issues for its ongoing viability and prosperity. This is because current research shows substantial proportions of the Australian public are concerned or knows little about the ethics, environmental impact and governance of the seafood industry. To help improve industry’s social licence, this project aimed to develop a clearer understanding of community and industry values and underpinning behaviours to identify both threats to social license and behaviours community would like to see reinforced by industry.

Communities
Communities
PROJECT NUMBER • 2020-058
PROJECT STATUS:
COMPLETED

Communications Program – Increasing community understanding, trust and acceptance for the Western Rock Lobster industry

The original intention of the Western Rock Lobster (WRL) Communications Program was to deliver its communications and engagement activities over four years from 2021 to 2025. However, as investigations progressed additional information about the communication and engagement needs of stakeholders...
ORGANISATION:
Western Rock Lobster Council Inc (WRLC)
Communities
Communities
PROJECT NUMBER • 2018-172
PROJECT STATUS:
COMPLETED

Methods to profile and connect the provenance of wild caught prawn fisheries and their values to the community

The wild prawn industry, as a key influencer of the community's (sustainability) perception of the Australian seafood industry, has addressed identified risks to social license so that it can protect its legal license to operate in public waters. This report provides the results and conclusions on...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
Communities
PROJECT NUMBER • 2019-042
PROJECT STATUS:
COMPLETED

Community Trust in Rural Industries - A framework for advancing social acceptance of the agriculture sector in Australia - A joint RDC initiative

Rural industries (fishers, farmers and foresters) have collaborated to develop a pathway to proactive, transparent, long term engagement with the community via a three-year research program into the drivers of community trust.
ORGANISATION:
AgriFutures Australia
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