Maximising the value of the NSW Longfin Eel catch through a whole of supply chain approach - Stage 1
Ensuring market-focused value adding capabilities are available to SA Seafood companies today and through to 2030
Assessing the nutritional value of Australian Barramundi
Australian Agrifood Data Exchange (OzAg Data Exchange): Deliver an interconnected data highway for Australia's AgriFood value chain - Proof of concept
Seafood Escapes with ET
There is a range of seafood caught in Australia that is unknown and under appreciated by consumers across the country. There are two reasons for this. First consumers do not know about the species, and second they do not know what to do with them or how to best use them - despite a simple approach, such as pan fried or steamed being perfect for them. By telling a great story and providing terrific information. Everybody has to eat and our sustainable fishing message will convince more Aussies to eat seafood.
There is a clear need to provide the Australian public via mass communications, namely TV, the wide range of species that are available, where they come from and how to cook them.
The need is also highlighted in the FRDC RD&E Plan and Annual Operating Plan both highlight under Priority 2 a need to expand the number of under-utilised species that are utilised with a particular focus on increasing the profitably.
Annual Operating Plan 2016-17
2. Improved productivity and profitability of fishing and aquaculture. Key activities this financial year include:
• progressing the development of the Easy Open Oyster,
• building on the outputs and structures in post-harvest processing established by the Seafood CRC,
• expanding the number of underutilised to utilised species,
• further improving post-harvest waste utilisation,
• scope business opportunities for indigenous Australians and
• develop techniques to empower stakeholders to enhance habitats to improve productivity.
FRDC RD&E Plan 2015-20
National Priority 2 – Improved productivity and profitability
Aim: By 2020, delivery of RD&E for fishing and aquaculture to increase productivity and profitability consistent with economic, social and environmental sustainability.
Strategy: Invest in RD&E to understand the drivers of and impediments to productivity and profitability growth in all fishing and aquaculture sectors; research means of increasing sustainable production and profitability; link these to business education; encompass the needs of Indigenous communities.
Priority area activities: RD&E that demonstrates how to use underutilised and undervalued species sustainably and more profitably
Our Pledge: Australian seafood industry response to community values and expectations
Despite considerable investment in RD&E to understand why the Australian seafood industry has been experiencing diminished levels of socio-political and community acceptability, there is still uncertainty regarding the significant values of different segments of the Australian community for coastal and marine systems, their management and industry (Essence Communications 2015). Further, there is evidence these values and associated expectations are highly changeable and can have significant individual, business and national repercussions. While the seafood industry already operates from a strong values-based position of its own - ‘sustainability’, there is evidence the community's concerns have expanded to include animal welfare, supply chain integrity, modern slavery for example.
Understanding community values and expectations is important but not enough. Industry must articulate and demonstrate its commitments to addressing kncommunity expectations. This is critical to breaking the reactive negative cycle that threatens resource access, mental health and viability of our industry. A means of monitoring and tracking industry's success in responding to the community's changing expectations and values must also be developed.
Seafood Industry Australia's (SIA) members have identified social licence. This project is a tangible commitment to a national conversation and action to address community values. It is an opportunity to build seafood industry unity on the basis of a set of shared values and supporting practices.
Australian Council of Prawn Fisheries (ACPF) has initiated a lot of this listening and values-related work relevant to wild catch prawns. ACPF is ready to design, implement and evaluate activities that embed these values as messages and convey the supporting or changing behaviours as proof. ACPF needs to ensure that its outputs reflect the direction of the Australia seafood industry and sees advantages in liaising with SIA as it produces outputs at sector level. In doing so, it will provide a test case for how other seafood industry sectors can undertake to acknowledge and respond to community values and expectations, and make a national set of shared industry-community values their own.
Report
Seafood Industry Australia commissioned Futureye to review existing research into the Australian communities attitudes toward seafood, as well as other market research, that has been undertaken since 2014. The findings from this review were used to make recommendations to Seafood Industry Australia about what to address in their pledge to demonstrate the industry’s intent to earn its ‘social licence to operate.’