The ‘Fishing for Change’ project used a social marketing approach that engaged stakeholders to codesign, implement and evaluate solutions to voluntarily change people’s recreational fishing behaviour.
With little fanfare or attention, commercial fishing in the Gippsland Lakes in eastern Victoria ceased on 1 April 2020. The small-scale commercial fishery, which was crucial to the establishment of the town of Lakes Entrance roughly 150 years ago, was closed by the Victorian State...