Despite considerable investment in RD&E to understand why the Australian seafood industry has been experiencing diminished levels of socio-political and community acceptability, there is still uncertainty regarding the significant values of different segments of the Australian community for coastal and marine systems, their management and industry (Essence Communications 2015). Further, there is evidence these values and associated expectations are highly changeable and can have significant individual, business and national repercussions. While the seafood industry already operates from a strong values-based position of its own - ‘sustainability’, there is evidence the community's concerns have expanded to include animal welfare, supply chain integrity, modern slavery for example.

Understanding community values and expectations is important but not enough. Industry must articulate and demonstrate its commitments to addressing kncommunity expectations. This is critical to breaking the reactive negative cycle that threatens resource access, mental health and viability of our industry. A means of monitoring and tracking industry's success in responding to the community's changing expectations and values must also be developed.

Seafood Industry Australia's (SIA) members have identified social licence. This project is a tangible commitment to a national conversation and action to address community values. It is an opportunity to build seafood industry unity on the basis of a set of shared values and supporting practices.

Australian Council of Prawn Fisheries (ACPF) has initiated a lot of this listening and values-related work relevant to wild catch prawns. ACPF is ready to design, implement and evaluate activities that embed these values as messages and convey the supporting or changing behaviours as proof. ACPF needs to ensure that its outputs reflect the direction of the Australia seafood industry and sees advantages in liaising with SIA as it produces outputs at sector level. In doing so, it will provide a test case for how other seafood industry sectors can undertake to acknowledge and respond to community values and expectations, and make a national set of shared industry-community values their own.

There have been significant resources (financial and physical) allocated to workplace health and safety (including mental health, training and systems for data collection) over the last 15 years in the commercial fishing industry .However the majority have been “stand alone" and there has been limited extension for the wider industry to adopt. Although there have been some positive moves in the area of health and safety such as the SRL Clean Green program and the Spencer Gulf Prawn fishery, there has largely been a “silo” approach to the various initiatives across the commercial fishing industry and a real lack of coordination that can lead to a lack of communication, adoption and the lack of visibility of tools to those that need it. This is due in part to the nature of the industry that tends (overall) not to have the willingness to adopt something that another fishery has implemented, fragmentation of industry in some states and within a fishery. Additionally, the absence of a peak national body until June 2017 also created a gap for driving nationwide issues including workplace safety and health initiatives. Through the building of these networks and the establishment of on the ground champion in each state to influence industry including the building of capacity/ resources within the peak bodies to embrace workplace health and safety on behalf of their members, improved awareness and adoption of safety programs should occur. To do this State peak bodies require support to enable them to add value for their members and therefore utilise existing and currently funded research and develop extension processes.It is unknown to what level industry uptake of the current AMSA requirements for a safety management system (SMS) has occurred. It is not well understood by industry that the existence of a SMS to meet AMSA requirements only goes half way for legal compliance. Each states Worksafe body also has legislation that requires compliance with safe work practices. It is desirable to produce a SMS that meets both sets of legislation and develop a tool that can be used to assess the uptake of the initiatives through the peak bodies as well as developing a robust set of statistics to benchmark the performance.