43 results
Industry
Adoption
PROJECT NUMBER • 2016-272
PROJECT STATUS:
COMPLETED

Love Australian Prawns evaluation using consumer research, sales data and market insights

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
Adoption
Industry
PROJECT NUMBER • 2017-171
PROJECT STATUS:
COMPLETED

Undertaking an audit and assessment of past Australian aquaculture research, development and extension for all species, to determine what factors led to successful or not successful development of the aquaculture species

This report presents the results of an FRDC project that audited research effort and industry adoption for aquaculture species in Australia and overseas. The goal was to identify opportunities and barriers for commercial aquaculture production. The study involved online surveys, one for scientists...
ORGANISATION:
CSIRO
Adoption
Industry

Social Matters Workshop

Project number: 2017-152
Project Status:
Completed
Budget expenditure: $5,213.75
Principal Investigator: Tanya King
Organisation: Deakin University Geelong Waterfront Campus
Project start/end date: 4 Feb 2018 - 30 Mar 2018
Contact:
FRDC

Need

Given the growing importance of social science research in the seafood industry – or recognition of its relevance – there’s a need to consolidate what we have done in the past, and to look to the future. The workshop will do both. In the past, there has been a tendency for social science to be reactive – to ‘autopsy’ – a crisis in the industry after it has happened (or to be invited to autopsy the crisis by the industry). One of the key gaps in the design of social science research is the capacity to anticipate issues and design responses that can enhance the adaptability of the industry, both socially and economically. In order to do so the discipline needs to be communicating effectively with each other in regards to best-practice methodologies for working effectively with industry. We also need to situate our research within a global context that anticipates and speaks to international imperatives, challenges and frameworks (e.g. FAO Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries in the Context of Food Security and Poverty Eradication. In the Australian context the potential issues to be engaged with at the workshop may include; sharing the fish (resource sharing, property rights, global food security); adaptability (fishing as livelihood, practice, culture, in a climate of rapid change and need for adaptation and innovation); research practice, data and decision support (how can social dimensions be monitored and incorporated more formally into decision making?; what innovations in social science practise are needed?).

Objectives

1. To workshop and build upon the thematically documented FRDC audit of Social Science research (FRDC2009/317)
2. To workshop and thematically document current and ongoing research activities and drivers of participants. They key to this objective is the identification of research-setting processes, and the ways in which social scientists perceive gaps in knowledge and how this might be better aligned with the voices of industry
3. Updated themes, key gaps and emerging issues (from 2009/317) that can be drawn upon by RACs in the immediate future
4. Sharing of knowledge regarding emerging methodologies to maximise contributions of the social scientists to the investigations of identified challenges and research pathways
5. Improved connections between social scientists and a fostering of a coherent voice for social science research in Australia which can be drawn upon to respond collectively to the industry's needs to address emerging issues

Final report

ISBN: 978-0-646-98508-4
Author: Tanya J King & Kate J. Brooks
Final Report • 2019-06-06 • 3.43 MB
2017-152-DLD.pdf

Summary

The project brought together Australian seafood industry social scientists for the first time ever in a specific and dedicated meeting, to discuss our identity, our role in governance, our past and our future. The Social Matters workshop ran over two days and involved 20 scholars, researchers and practitioners from around the country. The workshop also included one prominent international network actor and scholar who provided expert global perspective and strategic network-building advice.
Adoption
PROJECT NUMBER • 2017-133
PROJECT STATUS:
COMPLETED

The right conversations - Identifying optimal stakeholder engagement and evaluation practices for fisheries

This Project aimed to improve understanding of how and to what extent certain barriers keep the seafood industry from making substantive progress towards building greater stakeholder and community trust. The Project was designed to meet this aim by researching obstacles to, and enablers of,...
ORGANISATION:
ENVision Environmental Consulting

Media messages about sustainable seafood: how do media influencers affect consumer attitudes?

Project number: 2017-131
Project Status:
Completed
Budget expenditure: $85,550.36
Principal Investigator: Michelle Phillipov
Organisation: University of Adelaide
Project start/end date: 31 Dec 2017 - 30 Dec 2019
Contact:
FRDC

Need

From television cooking shows to social media, an intensified media focus on food has increased public visibility of issues of food provenance and sustainability in recent years. This has profoundly changed the communications landscape in which Australian food industries operate. There is now increased scrutiny and criticism of food industry activities not just from the ‘usual suspects’ (such as environmental activists), but also from a range of new players: celebrity chefs, food bloggers, social media ‘clicktivists’, and other media influencers. On the issue of sustainable seafood, these influencers have often been successful in securing a greater share of media ‘voice’ than industry itself. This is concerning because influencers’ messages are not always aligned with industry claims or with Government sustainability assessments. We know from international research that food celebrities and food media can either encourage or deter seafood consumption depending on the message (Bowman & Stewart 2013), but we don’t yet know what the impact is of Australian media, and media influencers, on consumer purchasing intentions, their attitudes and beliefs regarding the sustainability of Australian seafood, and the social acceptability of the industry. Aligning with National Priority 1 and its focus on industry communications strategy, this project will examine media coverage of Australian domestic fisheries sectors to identify: the messages about sustainable seafood prominent in Australian media; the media influencers, strategies, and professional networks underpinning their circulation; and how these messages are understood and interpreted by consumers. This knowledge will be used to inform communication strategies that will ensure clearer sustainability messages, reduce consumer confusion, and improve consumer trust in the Australian seafood industry.

Objectives

1. To identify the role and preferred mechanisms of media influencers in shaping media messages about the sustainability of Australian produced seafood and the Australian domestic seafood industry that are successful in achieving the greatest share of media ‘voice’, and to evaluate the impacts of this on consumer perceptions.
2. Contribute to the ongoing development of National Priority 1 Communications Strategy.
3. Offer best-practice strategies for dealing with the divergent messages from industry, and media influencers, and in doing so, boost the profile of the Australian seafood industry achievements in relation to sustainability initiatives.

Article

Author: Michelle Phillipov
Article • 2018-08-27 • 218.11 KB
Media Messages about Sustainable Seafood_Update 1.pdf

Summary

We have conducted a comprehensive media survey of key media texts across all major genres and platforms for the past 3 years (2015-2018) to identify: the major reported issues affecting seafood sustainability; the role of celebrity chefs and media influencers in this media coverage; and the effects of different media and communications strategies in contributing to ‘share of voice’ in key issues.

Project products

Report • 2020-04-01 • 2.80 MB
2017-131-DLD Media Survey.pdf

Summary

This report outlines results from a preliminary analysis of media (news, social, and lifestyle media) over a 4-year period of 2015–2018, focusing on media examples that have the potential to shape consumer attitudes about the sustainability of Australian seafood. The effectiveness of these messages will be tested in interviews with chefs and media influencers, and in focus groups with seafood consumers.
Report • 2020-04-01 • 4.92 MB
2017-131-DLD Best Practices for Media Engagement.pdf

Summary

This guide includes best practice principles, strategies and practical advice that will enable the Australian seafood industry to plan, carry out, and evaluate communication activities. In today’s hyper-mediated world, effective media engagement is essential. Even if media engagement feels like just ‘one more thing’ on an ever-expanding list of tasks, this guide will help to make best use of the time and resources available to ensure the best return possible.
Final Report • 2020-04-01 • 12.52 MB
2017-131-DLD.pdf

Summary

Influential individuals, such as chefs, industry figures and media content producers, are increasingly important to how food and sustainability issues are publicly framed, and to how these issues and industries may be perceived by consumers. This research has identified best practices for media engagement when communicating sustainability messages by analysing the media messages circulating about the sustainability of Australian seafood, the roles and attitudes of media influencers in circulating these messages, and the perceptions of seafood consumers when engaging with these messages.

Industry
PROJECT NUMBER • 2017-012
PROJECT STATUS:
COMPLETED

Investigating social acceptance for the wild catch commercial fishing industry of Southeast Queensland

This research project aimed to develop an engagement strategy that would assist the Southeast Queensland (SEQ) wild catch commercial fishing industry to gain social acceptance, or a Social Licence to Operate (SLO). SLO is needed to maintain access to the resource and market confidence. A scan of...
ORGANISATION:
University of the Sunshine Coast (USC)
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