13 results

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

Project number: 2016-251
Project Status:
Completed
Budget expenditure: $16,500.00
Principal Investigator: Tricia Beatty
Organisation: Intuitive Solutions
Project start/end date: 29 Sep 2016 - 29 Dec 2016
Contact:
FRDC

Need

A promotional campaign strategy is now being discussed and implemented (shortly) to establish consumer confidence in seafood sourced from the Hunter River and greater Newcastle regions. Marketing research is needed to ensure that this campaign is effective in addressing consumer concerns and restoring consumer confidence.

This research will then define the target audience, the key messages that must be addressed, and any additional details that will ensure an effective promotional campaign

Objectives

1. To identify through market research the understanding of the Hunter River Seafood Contamination by local residents, and regional, state-wide and national seafood consumers
2. To identify what is their confidence in NSW Government risk assessment and decision to re-open fishing in the region
3. To identify questions they have regarding safety in eating seafood sourced from the Hunter River and greater Newcastle region
4. To provide information to assist in a target seafood promotion campaign of Hunter River and Newcastle region seafood to restore confidence and repair brand damage due to the Williamtown Seafood contamination.

Final report

Author: Michael Sparks
Final Report • 2016-10-01 • 1.41 MB
2016-251-DLD.pdf

Summary

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface water, groundwaters and some fish species in nearby waterways Residents living near the base were warned to take precautions such as not eating fish or oysters from local waterways or drinking bore water. The NSW Government formed an expert panel and conducted an investigation into this issue The Expert Panel, after undertaking a major study, has advised that the levels of PFOS and PFOA within seafood in the region are at levels that provide minimal risk to most consumers Commercial and recreational fishing in the Tilligerry Creek and Fullerton Cove areas has re opened since October 1 st 2016 with an ongoing restriction on dusky flathead caught in the Hunter River for commercial fishers. A market research study was initiated to provide an estimate of the likely ‘ and ’ of this issue The research was conducted with two target groups of consumers:
o first, among Newcastle consumers (those who live within 50 km of Newcastle) and
o secondly, consumers who live 50 km 200 km from Newcastle
Industry
PROJECT NUMBER • 2017-090
PROJECT STATUS:
COMPLETED

Seafood Directions 2017

In May 2016, The Association Specialists were contracted to manage the biannual National Seafood Industry Conference, Seafood Directions, at the International Convention Centre Sydney. The event included the following: The conference was held across three days (Wednesday 27 September...
ORGANISATION:
Sydney Fish Market Pty Ltd
Adoption
Environment
People
Environment

Bursaries to fund three South Australian Recreational Fishing community members to attend the National Recreational Fishing Conference 2019

Project number: 2019-154
Project Status:
Completed
Budget expenditure: $4,994.78
Principal Investigator: Sam Stone
Organisation: Department of Primary Industries and Regions South Australia (PIRSA)
Project start/end date: 2 Feb 2020 - 29 Apr 2020
Contact:
FRDC

Need

Co-management is an arrangement whereby responsibilities and obligations for sustainable fisheries management are negotiated, shared and delegated at appropriate levels between government, recreational fishers, Aboriginal traditional fishers, the commercial fishing industry and other key stakeholders such as conservation groups (Neville 2008).

The Minister’s Recreational Fishing Advisory Council (MRFAC) was formed to improve dialogue and communication between recreational fishers and Government. The primary role of the MRFAC is to provide feedback and advice to government on recreational fishing development issues, initiatives and policies that impact the recreational fishing sector. The MRFAC strives to pursue opportunities to improve the co-management arrangements for the recreational fishery.

In 2010/11 an engagement project was undertaken by PIRSA to better understand what recreational fishing means to people and what future they want for their sector. Discussions generated consistent themes and issues of concern to recreational fishers, including sustainable fishing, ongoing access, funding and leadership, governance, education and promotion of the sector.

The outputs from this project identified opportunities for incorporating 'grass roots' input from the recreational sector into fisheries management processes in South Australia (Rowling et al. in prep) must include public consultation opportunities and participation in (1) technical working groups; (2) regional recreational committees; & (3) community forums.

This project aims to enhance these jurisdictional-based opportunities by increasing national-level capacity building opportunities for members of the South Australian community. In addition to the personal development aspect, the ability to create connections and links to the recreational community leaders from other states and territories will be invaluable to the future stewarding of the South Australian Recreational Fishing community.

Objectives

1. To ensure increased participation of South Australian Recreational community members in national Recreational forums
2. Increased provision of pathways and opportunities to assist in better representing the Recreational community on both a state and national level.
3. Increased education and knowledge building opportunities for individual members of the South Australian and Australian Recreational Fishing Community
4. Increased capacity building opportunity for members of the South Australian Recreational Community
5. Support in increasing attendance and networking opportunities for the recreational community across states and territories with a view to increase linkages and information sharing nation-wide
Blank
PROJECT NUMBER • 2021-131
PROJECT STATUS:
COMPLETED

World Recreational Fishing Conference 10 Melbourne 19-23rd February 2023

The Victorian Fisheries Authority (VFA) was announced to host the next World Recreational Fishing Conference (WRFC) to be held in 2023 in Melbourne. The WRFC is the world’s most prominent gathering of the recreational fishing community and is held every three years for researchers,...
ORGANISATION:
Victorian Fisheries Authority (VFA) Queenscliff
Adoption
PROJECT NUMBER • 2017-133
PROJECT STATUS:
COMPLETED

The right conversations - Identifying optimal stakeholder engagement and evaluation practices for fisheries

This Project aimed to improve understanding of how and to what extent certain barriers keep the seafood industry from making substantive progress towards building greater stakeholder and community trust. The Project was designed to meet this aim by researching obstacles to, and enablers of,...
ORGANISATION:
ENVision Environmental Consulting