South Australia’s Marine Scalefish Fishery (MSF) is facing a number of complex issues that are affecting business profitability and stock sustainability. One particular issue relates to the long-term reliance of the fishery on the three primary finfish species of King George Whiting, Snapper...
The ‘Fishing for Change’ project used a social marketing approach that engaged stakeholders to codesign, implement and evaluate solutions to voluntarily change people’s recreational fishing behaviour.