257 results

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

Project number: 2016-251
Project Status:
Completed
Budget expenditure: $16,500.00
Principal Investigator: Tricia Beatty
Organisation: Intuitive Solutions
Project start/end date: 29 Sep 2016 - 29 Dec 2016
:

Need

A promotional campaign strategy is now being discussed and implemented (shortly) to establish consumer confidence in seafood sourced from the Hunter River and greater Newcastle regions. Marketing research is needed to ensure that this campaign is effective in addressing consumer concerns and restoring consumer confidence.

This research will then define the target audience, the key messages that must be addressed, and any additional details that will ensure an effective promotional campaign

Objectives

1. To identify through market research the understanding of the Hunter River Seafood Contamination by local residents, and regional, state-wide and national seafood consumers
2. To identify what is their confidence in NSW Government risk assessment and decision to re-open fishing in the region
3. To identify questions they have regarding safety in eating seafood sourced from the Hunter River and greater Newcastle region
4. To provide information to assist in a target seafood promotion campaign of Hunter River and Newcastle region seafood to restore confidence and repair brand damage due to the Williamtown Seafood contamination.

Final report

Author: Michael Sparks
Final Report • 2016-10-01 • 1.41 MB
2016-251-DLD.pdf

Summary

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface water, groundwaters and some fish species in nearby waterways Residents living near the base were warned to take precautions such as not eating fish or oysters from local waterways or drinking bore water. The NSW Government formed an expert panel and conducted an investigation into this issue The Expert Panel, after undertaking a major study, has advised that the levels of PFOS and PFOA within seafood in the region are at levels that provide minimal risk to most consumers Commercial and recreational fishing in the Tilligerry Creek and Fullerton Cove areas has re opened since October 1 st 2016 with an ongoing restriction on dusky flathead caught in the Hunter River for commercial fishers. A market research study was initiated to provide an estimate of the likely ‘ and ’ of this issue The research was conducted with two target groups of consumers:
o first, among Newcastle consumers (those who live within 50 km of Newcastle) and
o secondly, consumers who live 50 km 200 km from Newcastle
Communities
PROJECT NUMBER • 2018-205
PROJECT STATUS:
COMPLETED

Informing strategies, policies and options supporting owner-operated fishing businesses in fisheries experiencing corporatisation

The Australian wild caught Southern rock lobster industry operates in the South Eastern part of Australia and spans three distinct jurisdictional areas - South Australia, Victoria and Tasmania. The industry comprises a fleet of vessels run by a mix of family owned and operated business and...
ORGANISATION:
Southern Rocklobster Ltd (SRL)
Environment
Industry
PROJECT NUMBER • 2017-013
PROJECT STATUS:
COMPLETED

Rebuilding Southern Rock Lobster stocks on the east coast of Tasmania: informing options for management

Understanding relationships between fisher behaviour, their expectations/aspirations, responses to changes in stock status and to management intervention is critical when implementing effective management strategies. This project aims to inform on the practical challenges to achieving the stock...
ORGANISATION:
University of Tasmania (UTAS)
Environment
PROJECT NUMBER • 2018-159
PROJECT STATUS:
COMPLETED

Spawning biomass of Jack Mackerel (Trachurus declivis) in the East sub-area of the Small Pelagic Fishery during summer 2019

Estimates of spawning biomass obtained using the Daily Egg Production Method (DEPM) are the primary biological performance indicator for quota species in the Small Pelagic Fishery (SPF). The objective of this study was to conduct ichthyoplankton and adult trawl surveys that underpin the DEPM in the...
ORGANISATION:
SARDI Food Safety and Innovation
SPECIES
People
PROJECT NUMBER • 2016-401
PROJECT STATUS:
COMPLETED

Catch the Drift - Leadership and development training for the next generation in the commercial fishing and aquaculture industries

Catch the Drift (CTD)was successfully completed in October 2018 with the completion of the stakeholder survey. The project delivered three CTD programs within the scheduled timeframe, meeting the expected requested participant numbers. Additionally, due to the success of the first two...
ORGANISATION:
Affectus Pty Ltd
Environment
Industry

Multi-fishery collaboration to assess population abundances and post release survival of threatened Sawfish captured in commercial fishing operations in Northern Australia

Project number: 2022-068
Project Status:
Current
Budget expenditure: $528,552.00
Principal Investigator: Richard Pillans
Organisation: Reef and Rainforest Research Centre Ltd
Project start/end date: 31 Dec 2022 - 29 Jun 2026
:

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence
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Species

Organisation