In 2017 and 2018, wild-caught Barramundi fishers experienced large price fluctuations, with prices falling to an all-time low. Anecdotal information suggested that this was, in part, due to a lack of development in packaging, presentation and grading of products, which in turn had seen demand from...
Context
Fresh premium seafood has long been the best pathway to a viable consumer. That remains true for premium SA wildcatch species (e.g., rock lobster, prawn, abalone) that are, and will continue to be, prosperous. But processing and value adding have never been more critical to attract retail...
Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...