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Developing capability and capacity for seafood international trade in new and existing markets

Project number: 2022-080
Project Status:
Current
Budget expenditure: $125,000.00
Principal Investigator: Laura E. Davies
Organisation: Seafood Industry Australia (SIA)
Project start/end date: 9 Feb 2023 - 30 Apr 2024
:

Need

The Food and Wine Collaboration project (F&W project) intends to expand trade across agriculture and fisheries sectors into emerging export markets and/or high-growth, high-potential markets. Building existing and developing new markets is a priority for the industry, not only to identify new opportunities beyond China and reduce the reliance on a single market, but also to take a more proactive approach to leverage Australia’s key bilateral relationships and trade partnerships. South Korea, Vietnam and Indonesia have significant growth potential. The new Federal government has identified market diversification as a priority area for R&D.

South Korea is one of Australia’s largest trading partners and we have had favourable trading and bilateral relationships for a long time, made stronger when the Korea Australia Free Trade Agreement (KAFTA) which came into force in 2014. Recent technical market access wins – in particular, for lobster at the end of 2021, continues to make South Korea an active market for seafood exporters.
South Korea is a stable, advanced, and growing economy and while COVID-19 reduced consumption and business activity, food and beverage consumption hit record double digit, year-on-year growth during the pandemic – driven by e-commerce. Koreans are high consumers of seafood and import more than 70 per cent of their food and agriculture products, with demand for high-end, niche premium food including seafood such as (but not limited to) lobster, sea urchin and yellowtail kingfish is increasing.

Vietnam has one of the fastest growing economies and the World Bank predicts a GDP growth of more than 5.5% pa in 2022. Australian exports during the pandemic rose to $9.7 billion – an increase of 61 percent in 2021. Vietnam’s strong growth and expanding middle-class has increased demand for imported goods including premium food and beverage products such as seafood.
Australia and Vietnam have strong trading relationships and have had a long alliance. It has a commitment to global economic integration and a rules based trading process with a growing amount of free trade agreements including ASEAN-Australia-New Zealand Free Trade Area (AANZFTA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Regional Comprehensive Economic Partnership (RCEP).

With 100 million people and a growing economy, it is expected to surpass Malaysia, Singapore, and the Philippines over the coming years. Vietnam is a strong relationship-based society and being in country and building personal relationships and trust are key pillars for doing business in Vietnam.

Indonesia is one of the fastest growing economies and with strong bilateral relationships supported through favourable trade agreements such as Indonesia-Australia Comprehensive Economic Partnership Agreement (IACEPA and ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA), this is a strong potential market for the seafood industry.
According to Euromonitor Consulting (2021), Australia has a good reputation for providing premium products, however recognition of Australian seafood brands overall is relatively low and there is a need to increase awareness and exposure of our products. Establishing and building relationships across retail and food service, supported through embassy representation will help expand market presence. Also, as the market sees strong growth of modern grocery outlets, high-end supermarkets, e-commerce platforms and food service outlets; consumer demand and reach is growing including wealthy Chinese expats seeking premium ‘status’ products such as abalone and lobster. This market represents long-term trading opportunities for the industry.

Succeeding in business across any Asian market – including South Korea, Vietnam and Indonesia involves developing strong business relationships, and a clear understanding of the market and the environment. The F&W project provides an opportunity for SIA and industry to develop this understanding and to build capacity and capabilities across these markets. There is also the opportunity to engage with and learn from other agriculture sectors, Australian representatives, and in-country staff to help build capable leaders in the international trade space and develop long-term beneficial trading opportunities for the industry.

Objectives

1. Develop collaboration with agricultural sectors (wine, dairy, horticulture and red meat) to expand seafood export opportunities
2. To develop capability and capacity in seafood market research and development across the seafood sector.
3. Build key international trade connections to support market access and market diversification initiatives for the seafood industry.
4. To facilitate leadership exchange in conjunction with international seafood trade shows with the USA and UK
5. To provide capability opportunities for seafood industry peak and sector bodies that are not eligible for industry international trade bursaries

Custom training and technical support for the fishery stock assessment software ‘stock synthesis’

Project number: 2018-168
Project Status:
Completed
Budget expenditure: $77,220.00
Principal Investigator: Michael F. O'Neill
Organisation: Department of Primary Industries (QLD)
Project start/end date: 31 Mar 2019 - 29 Jun 2020
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Need

The Queensland Government Department of Agriculture and Fisheries (DAF) aims to manage fisheries utilising the best available science taking into account environmental, economic, social and cultural impacts.
Through the Government’s Sustainable Fisheries Strategy (SFS, 2018–2020), plans are actioned to establish regular stock assessments (ongoing annually or at least every two years) to provide the science for assessing key fishery stocks against reference points.
To conduct regular stock assessments of finfish, Fisheries Queensland and the SFS expert panel have directed DAF staff to investigate the use of off-the-shelf stock-assessment models. This recommendation is for delivery of recurring information to support fishery harvest strategies; and followed a review to support the use of common stock assessment methods and models (FRDC Research Code: 2014-039; http://www.frdc.com.au/media-and-publications/fish/fish-vol-26-3/skills-shortage-forecast-for-stock-assessments). This proposal is to progress Qld’s adoption of FRDC recommendations and research: project 2014-039.
DAF’s training needs are by 31st May 2019.
The aim for this training is to build stock assessment systems for DAF and help support similar national needs in Australia.

Objectives

1. DAF scientists to learn SS methodology and assumptions.
2. After 5-day course, DAF scientists to be proficient in the use of SS software with R
3. Produce 3–4 updated DAF finfish stock assessments through the 5-day course
4. Publish on success, outputs and findings of SS
5. Improve speed on future reassessments of fish stocks

Final report

ISBN: 978-0-7345-0464-7
Authors: M. F. O’Neill R. Lovett P. Bessell-Browne S. Streipert G. Leigh A. Campbell A. Northrop J. Wortmann F. Helidoniotis W.-H. Yang M. Holden and S. French.
Final Report • 2020-02-01 • 2.75 MB
2018-168-DLD.pdf

Summary

This is a report on ‘stock synthesis’ software training by CSIRO. Noted are training outputs and learnings, together with an assessment of what role stock synthesis (SS) may play in Department of Agriculture and
Fisheries (DAF) fish stock assessments. Findings suggest SS could potentially assess 50–60% of the fish species currently listed for Queensland stock assessment.
Reports on SS herein represent initial views after training. SS views may change in time with individuals, and with more use and learnings of the software.
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