FRDC is currently operating under the 2020-2025 Research and Development Plan. This plan details the areas of investment for the industry and provides direction regarding the leadership requirements for the Australia seafood industry.

FRDC states that "This is one of the FRDC’s most ‘people-centric’ plans to date, with a focus on capacity building, shaping culture, building relationships and establishing shared principles and values.” Importantly for the seafood industry and community, capacity building is high on the agenda.

The NSILP responds to four enabling strategies
‘Strengthen adoption for transformative change’ (through increasing and improving the uptake of knowledge, skills, solutions, technology and new ways of thinking to create positive change for industry).
‘Promote innovation and entrepreneurship’ (through encouraging new solutions, products and processes as well as new ways of thinking and doing).
‘Build capability and capacity’ (through helping people from across fishing and aquaculture to have the knowledge and skills needed to be safe, happy and productive, and to adapt and flourish in the face of change).
‘Provide foundational information and support services’ (through delivering information to guide the evolution of fishing and aquaculture in Australia).

The industry needs that have been identified are:

- Capacity building and leadership knowledge.
- Although online delivery evolved and improved during COVID, face-to-face remains the preferred method of NSILP learning/delivery to enable the opportunity to build in-person connections.
- Resourced and facilitated Alumni and industry networking and connections.

FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).