Seafood Marketing Symposium 2020
SafeFish 2018-2021
Maintaining and enhancing market access for Australian seafood is critical for future industry growth. SafeFish makes a significant contribution to this by carrying out three types of projects:
1. Food safety incident responses. The SafeFish partners come together during each incident to provide industry and government with immediate technical information required to respond to the incident. Subsequently, technical input is provided to update policies for prevention of similar incidents and respond to them should they recur. Appropriate technical responses reduce the impact of food safety incidents and ensure better outcomes for future management.
2. Technical input to inter-government consultations on food regulations and market access. It is essential for the Australian seafood industry to participate in consultations such as Codex to ensure that proposed new, or modified, regulations are pragmatic and cost-effective for the Australian seafood industry. It is far easier to influence standards under development than after they have been finalised. Similarly, it is essential for the seafood industry to stay in close contact with Food Safety Australia and New Zealand (FSANZ) when domestic food safety regulations are reviewed.
3. Proactive research, risk analyses and training. The safety of Australian seafood is not negotiable in domestic and international markets. Over recent years SafeFish has conducted many activities to assist the industry anticipate and minimize food safety risks. The objective of the activities has always been to identify and mitigate risks before they cause a problem, or to grow knowledge to enable us to improve our risk management in a cost effective manner.
Report
Sensory testing of seafood - fresh versus frozen - and development of frozen seafood recipes
The FRDC has developed a range of materials that assist consumer to better understand seafood - seafood user manual, Eyre Peninsula Seafood Guide, flavour wheel, etc. however little material has been developed to address consumer needs on preparing seafood in a way that reduces smell or touching.
In looking at the recipes developed as part of the seafood user manual, many are now dated and do not reflect the current simplified approach to cooking used by Australian consumers.
Some recipe development has been undertaken by the Alaskan Seafood Marketing Institute - and could possibly be used as a base for adaptation to local species.
Final report
There is a strong negative perception of frozen fish amongst consumers, with many considering that frozen product is of inferior quality compared to ‘fresh’ (chilled) fish. The resistance to purchase frozen fish continues, despite modern freezing technology and practices resulting in frozen product that remains as premium quality for longer than chilled fish.